ReachleeCollect emails and phone numbers
right inside Messenger.
A comment, a keyword or an ice breaker tap starts the chat; Reachlee asks for an email or a phone number, checks it, saves the lead and sends what you promised. No landing page, no form, no ad spend.
- emails collected inside DMs
- 546
- Facebook comments answered in Messenger
- 41,791
Reachlee platform data for 28 Sep – 28 Oct 2026, across every Instagram account and Facebook Page on Reachlee (test accounts excluded). Totals marked "today" are as of 28 October 2026. Refreshed every month.
What is Messenger lead capture?
It means collecting a contact detail inside the chat instead of sending people to a form. Someone comments GUIDE under your post; your Page messages them in Messenger, asks for the best email for the guide, checks that what they typed is an email, saves it and sends the guide. The person never leaves Messenger, which is why conversational capture tends to complete where link-to-form flows lose people.
- Ask: a friendly question for an email address or a phone number, in your words.
- Check: Reachlee validates the reply and asks again politely if it isn't one.
- Save and deliver: the lead is stored, then the link, discount or file you promised goes out.
From comment to saved lead.
Something starts the chat
A keyword comment on a Page post, a keyword message to the Page, or a tap on one of your ice breakers. Each one opens Messenger's 24-hour window, so the capture can happen in the same conversation.
Reachlee asks
'Where should I send the checklist?' or 'What's the best number to reach you?' — your wording, sent the moment the chat opens.
The reply is checked
An email has to look like an email and a phone number like a phone number; anything else gets a polite second ask instead of a junk lead.
The lead is saved and the promise kept
The contact is stored with the automation that captured it, and the reward goes out straight away. On Business the row appears in your Google Sheet as well.
What happens to every lead.
Contacts in Reachlee
Every captured email and phone number is saved against the person and the automation that captured it, with unlimited leads on Pro and above. File them into folders, or save a segment such as "gave an email this month", and filter by status.
Google Sheets on Business
Each new lead is written to your spreadsheet as it arrives, so your CRM, email tool or sales team can pick it up without exports.
Exports for ads
On Pro and above, export contacts as a CSV that uploads straight into a Meta custom audience, to retarget the people who raised their hand.
The same flow on Instagram
Instagram email and phone capture use the same steps, so one workspace collects leads from both channels.
Messenger lead capture vs Facebook Lead Ads.
| Messenger capture in Reachlee | Facebook Lead Ads | |
|---|---|---|
| Where it starts | Organic comments, messages and ice breakers | A paid ad |
| Cost per lead | No ad spend; flat plan from $9/mo | Whatever the ad costs |
| What the person does | Types their email or number in the chat | Submits an instant form, often pre-filled from their profile |
| What happens next | The conversation continues: the reward, a follow-up, a carousel | The lead waits in Ads Manager or your CRM |
| Best for | Turning existing engagement into a list | Reaching people who don't know you yet |
They work well together: Lead Ads for cold reach, Messenger capture for the comments and messages your Page already gets.
Lead magnets that work in Messenger.
Checklists and guides
The download link sits behind a landing page nobody finishes.
Comment GUIDE, share an email in Messenger, get the PDF link straight away.
Discount codes
Codes posted publicly get shared everywhere and tell you nothing.
Comment CODE, leave an email, receive a code only you sent — and a lead you can reach again.
Call-back requests
Service enquiries sit in the inbox until someone has time to reply.
Message QUOTE: Reachlee asks for a phone number and the request lands in your sheet for the team.
Event reminders
RSVPs in comments vanish after the event.
Comment SEAT, share an email, get the joining link and the date.
Ask clearly, and people answer.
People type their email or number themselves, so be plain about what you'll send and how often. 'Share your email and I'll send the checklist, plus our monthly tips — no spam' converts better than a vague ask, and it keeps the list clean. Keep promotional follow-ups inside the 24-hour window, as Meta's rules require, and send later news by email, the channel the person just gave you.
Unlimited Messenger leads, from $9/mo.
Pro is $9/mo (₹499 in India): unlimited DMs, contacts and leads, automations on every post, Retrigger and follow-ups, and 3 connected accounts shared between Instagram and Facebook Pages. Growth ($14/mo, ₹899 in India) adds Reachlee AI with 1,000 credits a month. Business ($29/mo, ₹1,499 in India) adds 10 accounts, 5 team seats, Google Sheets and 2,500 AI credits. The Free plan covers one Instagram account; Facebook Pages start on Pro.
Get startedFacebook Messenger lead capture — questions.
Can I capture both an email and a phone number?
Yes. Use an email step, a phone step, or one after the other in the same conversation.
What happens if someone types something that isn't an email?
Reachlee checks the reply and asks again politely, so your list doesn't fill with typos or 'no thanks'.
Where do the leads go?
Into Reachlee's Contacts, with the automation that captured them, where you can sort them into folders and segments. On Business they're also written to your Google Sheet as they arrive, and on any paid plan you can export them as a CSV for a Meta custom audience.
Is there a limit on how many leads I can collect?
No. Pro, Growth and Business include unlimited leads, and Facebook Pages start on Pro.
Can I send the reward only after they share their email?
Yes. Put the capture step before the link, so the guide, code or joining link goes out once the email is saved.
Does this replace Facebook Lead Ads?
Not entirely. Lead Ads reach new people through paid placement; Messenger capture turns the comments and messages you already get into leads, with no ad spend. Many Pages use both.
Can I message these leads in Messenger again later?
Yes, inside Meta's rules. Put the leads in a folder and send them a campaign: a message or a short sequence, sent now or scheduled. Messenger allows free-form messages within 24 hours of the person's last message, so anyone outside that window gets the campaign when they next message your Page. For news between conversations, use the email they gave you.
Last updated 28 October 2026
Instagram