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Use case · Facebook comment-to-Messenger

Turn every Facebook comment
into a Messenger conversation.

Someone comments your keyword on a Page post. Reachlee replies under the comment and sends them a private Messenger message with your link, offer or next question — in seconds, on every post you choose.

Updated September 2026 · Human-verified
Official Messenger Platform · Works on boosted posts · Pages start on Pro
1Comment-to-Messenger answers a keyword comment on your Facebook Page with a public reply and a private Messenger message, automatically.
2Meta allows one private reply per comment, sent within 7 days of it. The conversation continues once the person taps or replies.
3It runs on one post, several posts or every post, and comments on the boosted version of a post trigger it too.
4Included on Reachlee Pro ($9/mo), Growth and Business.

What is Facebook comment-to-Messenger?

It is the Facebook Page version of Instagram comment-to-DM. A keyword in a comment triggers a private message to that person's Messenger, sent through Meta's private-replies feature, so a public comment becomes a one-to-one conversation. There you can share a link, answer the question or capture a lead, while the comment section fills with genuine engagement instead of 'check your inbox' replies typed by hand.

  • Trigger: someone comments a keyword such as LINK, PRICE or GUIDE on a Page post you picked — or any comment, if you prefer.
  • Action: an optional public reply under the comment, and your private message in Messenger.
  • Result: every commenter gets a fast, personal-feeling answer, and you see who clicked.
How it works

What happens after someone comments.

01

The comment arrives

Meta delivers the comment to Reachlee within seconds. Reachlee checks it for your keywords — case-insensitive, and only where the keyword starts a word, so 'link' never fires on 'blinking' — or answers every comment if you chose that.

02

A public reply, if you want one

Reachlee replies under the comment with one of your rotating lines, such as 'Sent you the details!'. Other readers see the Page answering, which tends to bring in more comments.

03

The private reply in Messenger

The commenter receives your message in Messenger: text, buttons, a tracked link or a question. This is the one private reply Meta allows for that comment, so it is worth making it count.

04

The conversation opens

When they tap a button or reply, Meta's 24-hour window opens. Reachlee can then send the link, a product carousel, an email or phone question, and one follow-up if they go quiet.

The first message

What you can put in the private reply.

01

A link behind a button

Your link sits behind a button and every click is tracked per automation. You can also send it as plain text if you prefer.

02

A question first

'Want the guide? Tap below.' The tap opens the 24-hour window, so the link, a lead question and a follow-up can all follow.

03

A product carousel

Up to 10 cards with three buttons each — ideal when the post shows several products and people ask 'how much?'.

04

An email or phone ask

Collect a contact detail before you deliver the reward. Reachlee checks the format and saves the lead; on Business it goes straight to Google Sheets.

05

One follow-up

A single reminder inside the 24-hour window if they don't reply or tap, cancelled the moment they do.

Real scenarios

Campaigns that work well on Pages.

Giveaways

Before

Entries arrive as comments and you confirm each one by hand.

With Reachlee

Comment ENTER: a public 'You're in!' plus a private message with the rules and the closing date.

Lead magnets

Before

A free checklist post gets hundreds of comments and nobody can keep up.

With Reachlee

Comment GUIDE: the checklist arrives in Messenger after a quick email step, so the list grows with every comment.

Events and webinars

Before

Sign-up links pasted into replies get buried and go stale.

With Reachlee

Comment SEAT: the registration link and date land privately, with one reminder if the person doesn't tap.

Menus and price lists

Before

'Price?' is asked forty times under the same post.

With Reachlee

Comment PRICE: the price list and a booking or order button arrive in Messenger straight away.

Product drops

Before

Launch-day comments outpace the team answering them.

With Reachlee

Comment DROP: a carousel of the new products, each card tracked, delivered while the post is still trending.

Facebook comment-to-Messenger vs Instagram comment-to-DM, in Reachlee.

InstagramFacebook Page
Where the message landsInstagram DMsMessenger
Private replies Meta allowsOne per comment, within 7 daysOne per comment, within 7 days
Public reply under the commentYesYes
Ask for a follow before the linkYes (Growth Gate)No — Meta has no follower check for Pages
Comments from before you startedRetrigger, last 7 daysRetrigger, last 7 days
PlansFree and upPro and up
Why not just use Meta Business Suite's 'Comment to message'?

It is free and fine for one fixed text reply. It can't reply publicly under the comment, send a link button or a carousel, ask for an email, follow up, or act on comments from before you switched it on, and it waits up to 15 minutes unless you answer first. If your Page runs campaigns rather than one standing reply, those gaps are the whole job. The full comparison covers each limit.

The rules every tool works within.

One private reply per comment, sent within 7 days of the comment; after that you can continue only if the person responds, which opens a 24-hour window. Meta caps each Page at 750 private replies an hour, and Reachlee paces a viral post under it automatically. Brand-new Pages sometimes see their first messages land in Message Requests or Spam; that fades as the Page has real conversations.

Pricing

Comment-to-Messenger on every post, from $9/mo.

Pro is $9/mo (₹499 in India): unlimited DMs, contacts and leads, automations on every post, Retrigger and follow-ups, and 3 connected accounts shared between Instagram and Facebook Pages. Growth ($14/mo, ₹899 in India) adds Reachlee AI with 1,000 credits a month. Business ($29/mo, ₹1,499 in India) adds 10 accounts, 5 team seats, Google Sheets and 2,500 AI credits. The Free plan covers one Instagram account; Facebook Pages start on Pro.

Get started
FAQ

Facebook comment-to-Messenger — questions.

Does it reply to every comment or only to keywords?

Either. Set one or several keywords per automation, or choose any comment. Keyword matching is case-insensitive and only fires where the keyword starts a word.

Can one automation cover several posts?

Yes: one post, a hand-picked set of posts, or every post on the Page, including ones you publish later.

Does it work when I boost the post?

Yes. Comments on the boosted version of a Page post reach Reachlee and fire the automation, as long as the automation's scope includes that post or covers every post.

Can I reach people who commented before I set it up?

Yes, for comments from the last 7 days. Retrigger runs the automation over those comments and skips anyone already messaged. Older comments are outside Meta's private-reply window for every tool.

Can I see who clicked the link?

Yes. Links are tracked per automation, so you can see runs and clicks for each campaign in Reachlee.

Is comment-to-Messenger on the Free plan?

No. Facebook Pages start on Pro ($9/mo). The Free plan covers one Instagram account, where comment-to-DM works the same way.

Instagram comment-to-DM

Reply to every comment.
Capture every lead.
In your sleep.

Free to start, no card needed. Set up your first automation in under a minute.

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