Answer every booking DM
while your hands are busy.
"How much for a full set?" "Any slots Saturday?" — your DMs are your booking channel, but you're mid-appointment all day. Reachlee sends the price list, the booking link, and the follow-up nudge automatically. $9/month flat, free to start.
Your DMs are the front desk. Reachlee staffs it.
For most salons, Instagram DMs ARE the booking channel — price questions, availability checks, and "do you do balayage?" arrive at all hours, and the client books with whichever salon answers first. But you're doing hair with a client in the chair. You can't answer at 2pm, so you answer at 9pm, and by then the lead has moved on. Reachlee replies for you: instantly, from your account, in your words, with your price list and booking link. You keep doing the work; the DMs keep getting answered.
- Price-list requests are most of your DMs — the same question, hundreds of times. Automate that one message and you've automated most of your inbox.
- Replies fire in seconds, 24/7 — including Saturdays, evenings, and while you're mid-appointment.
- Every reply comes from your own Instagram account, in your tone. No "bot" label.
- Free plan includes a link-in-bio page — a booking hub for salons without a website.
Set it up once, before your next appointment.
Connect your salon's Instagram
Sign in with Google, connect your Instagram Business account through Meta's official login. No password sharing, no sketchy browser extensions — Reachlee is a Meta-verified Tech Provider.
Write your price-list DM
One message with your services, prices, and booking link. Add a keyword like PRICES or BOOK. That's the message you've typed a thousand times — you're typing it for the last time.
Attach it to comments, stories, and DMs
Comment "PRICES" on a post → auto-DM. Reply to your story → auto-DM. DM the keyword directly → auto-reply. Every route into your inbox gets covered by the same automation.
Follow up on the ones who didn't book
On Pro, Reachlee sends a gentle nudge to people who got the price list but went quiet — automatically, within Instagram's messaging window. The follow-up you never have time to send.
Built for how salons actually get booked.
Every DM pattern in a salon owner's day has an automation aimed at it.
Comment-to-DM price list
Post your work, caption "Comment PRICES for the full list". Everyone who comments gets your price list + booking link in their DMs within seconds. The 80% of your inbox that's the same question, answered forever.
Before/after Reels that convert
A transformation Reel blows up and hundreds of comments ask "how much??". Reachlee auto-DMs each commenter your pricing and booking link — while the Reel is still hot, not three days later when you dig through comments.
Story replies fill cancellations
Post "2 cancellations tomorrow — reply OPEN to grab one". Reachlee auto-DMs everyone who replies with the booking link. Last-minute gaps fill from your story instead of sitting empty.
Follow-up nudge (Pro)
Someone asked for prices, got the list, then went quiet. Reachlee automatically sends a friendly nudge within the messaging window — "still thinking it over? Saturday has a couple of slots left." Ghosted leads come back.
Phone number capture (Pro)
Ask for a phone number right in the DM flow. Reachlee validates and saves it as a lead — so you can confirm appointments on WhatsApp or make reminder calls, the way salons actually reduce no-shows.
Link-in-bio booking hub (free)
No website? The free plan includes a link-in-bio page: your services, your booking link, your contact info, one URL in your profile. Every automation can point to it.
A day in the chair, before and after.
The 2pm price question
A DM lands: "how much for a full set?" You're mid-appointment. You see it at 9pm and reply — she booked with the salon that answered at 2:05.
Reachlee replies in seconds with your price list and booking link. By the time you finish the appointment, she's picked a slot. You never touched your phone.
The viral before/after Reel
Your balayage transformation hits 400 comments asking for pricing. You DM the first 30, burn an evening, and the rest never hear from you.
Comment-to-DM fires on every single comment — all 400 get the price list and booking link automatically. You watch the bookings come in instead of typing the same message all night.
Tomorrow's empty chair
Two cancellations for tomorrow. You post a story and then manually DM everyone who replies, between clients, hoping to fill the gaps before end of day.
Story-reply automation DMs the booking link the second someone replies "OPEN". First-come, first-served, zero effort — the slots fill while you work.
Priced for a salon, not an agency.
Free: 1 Instagram account, 1,000 DMs/month, 10 leads, link-in-bio page. Pro ($9/mo): unlimited DMs, contacts and leads, 3 accounts, follow-up nudge, phone capture, scheduled DMs, any-post triggers. Business ($29/mo): 10 accounts, 5 team seats, Google Sheets lead export — for multi-location salons and the front desk.
Start freeSalon questions, answered.
Is automating Instagram DMs allowed? Will my salon's account get banned?
Yes, it's allowed, and no, this won't get you banned. Reachlee is built entirely on Meta's official Instagram API and is a Meta-verified Tech Provider — the same approval process Meta requires of every legitimate messaging tool. It also respects Instagram's rules automatically, like the 24-hour messaging window. The accounts that get restricted use unofficial browser bots that scrape, mass-follow, or message strangers. Reachlee does none of that: it only replies to people who commented, replied to your story, or DMed you first.
Can Reachlee actually book the appointment for me?
Honestly: no — Reachlee doesn't connect to booking calendars directly, and we won't pretend it does. What it does is get your booking link in front of the client within seconds of them asking, and capture their details (name, phone, email) as a lead so nobody slips through. Clients book themselves through whatever you already use — Fresha, Square, Booksy, Calendly, or a DM back to you. On the Business plan you can pipe every lead into a Google Sheet automatically for your front desk to work through.
Most of my DMs are just people asking for prices. Can I automate that one thing?
That's the single best automation to start with, and it takes about five minutes. Write your price-list message once, set a keyword like PRICES, and attach it to three triggers: comments on your posts, replies to your stories, and DMs containing the keyword. From then on, every "how much for…?" gets your full price list and booking link in seconds — whether it arrives as a comment, a story reply, or a direct message. The question you've answered a thousand times gets answered automatically, forever.
Does comment-to-DM work on Reels?
Yes — Reels, feed posts, and carousels all work. This matters for salons because before/after Reels are where the comment volume explodes: one good transformation can pull hundreds of "price??" comments in a day. Reachlee auto-DMs every commenter your pricing and booking link while the Reel is still trending. On Pro, any-post triggers mean you can turn it on for every post at once instead of setting it up post by post.
Will clients feel like they're talking to a robot?
The message comes from your salon's own Instagram account, written in your words — there's no bot badge or third-party branding. To the client, it reads as a fast, friendly reply from a salon that's on top of its DMs. In practice the alternative isn't a warmer reply, it's a reply at 9pm or no reply at all. An instant answer with prices and a booking link is better service than a slow personal one, and clients book based on who answers first.
What's the follow-up nudge and is it allowed?
It's an automatic second message for people who got your price list but didn't book — something like "still thinking it over? I've got a couple of Saturday slots left." It's sent within Instagram's 24-hour messaging window, which Meta's rules allow because the person messaged you first; Reachlee enforces that window automatically and never messages strangers cold. It's a Pro feature, and it recovers exactly the leads salons usually lose: the ones who were interested at 2pm but got distracted by 4pm.
Why capture phone numbers if they can just DM me?
Because appointment confirmations and no-show reminders don't happen in Instagram DMs — they happen on WhatsApp and over the phone. On Pro, Reachlee can ask for a phone number as part of the DM flow, validate it, and save it as a lead against that contact. Your front desk gets a number to confirm the appointment on, and you get a contact list you own, outside of Instagram. On Business, those numbers export straight into a Google Sheet.
I don't have a website. Where do I send people?
Use the link-in-bio page that's included on the free plan. It's a simple, mobile-first page with your services, prices, booking link, and contact details — one URL that goes in your Instagram bio and in every automated DM. Many salons run entirely on Instagram plus a booking tool, and the link-in-bio page acts as the hub between them. When you're ready for a real website you can swap the links, but plenty of salons never need to.
