ReachleeInstagram auto reply,
done the official way
Reply automatically to comments, DMs, and story replies — publicly, privately, or both — on Meta's official API. No password bots, live in two minutes.
What is Instagram auto reply?
Instagram auto reply is automation that responds to engagement for you: when someone comments a keyword, DMs you a phrase, or replies to your story, the tool instantly sends a reply — a public comment back, a private DM with a link, or both. Done through Meta's official Instagram API (the only compliant way), replies arrive in seconds, 24/7, and each commenter can get a personalized message with their @username.
- automated replies sent on Instagram and Facebook
- 407,105
- median time from a comment to the DM
- 2.8 s
- median reply time to a DM keyword
- 1.0 s
Reachlee platform data for 28 Sep – 28 Oct 2026, across every Instagram account and Facebook Page on Reachlee (test accounts excluded). Totals marked "today" are as of 28 October 2026. Refreshed every month.
The three auto-reply types — and when to use each
Auto reply to comments
Someone comments your keyword ('LINK', 'PRICE') → they instantly get a DM with your link plus a public reply under their comment ('Just sent it ✨'). The public reply is social proof that compounds — every reply shows others the keyword works.
Auto reply to DMs
Someone DMs a keyword → they get your configured answer instantly: pricing, delivery info, a booking link. Works around the clock — the 2am 'price?' DM gets answered while you sleep.
Auto reply to story replies
Someone replies or reacts to your story → an automatic DM follows up with the link or offer you teased. Story replies are the warmest trigger on Instagram — the person literally started the conversation.
What separates a reply bot from a growth tool
Personalization that doesn't look botty
Rotating reply pools and {{username}} variables keep public replies from reading like a bot posted the same line 400 times — which protects both conversions and account health.
Follow-gates on the reply
Reachlee's Growth Gate (Pro) asks the commenter to follow you before the link is delivered — every auto reply becomes a follower-acquisition step.
Lead capture inside the conversation
The auto reply can ask for an email before delivering the freebie — captured straight into your contact list, and into Google Sheets on the Business plan.
Catch the replies you missed
Turned automation on after the post was live? Retrigger (Pro) scans the last 7 days of comments and auto-replies to the ones that match — safely paced.
AI for the questions keywords miss
On Growth ($14/mo), Reachlee AI answers DMs and comments that match no keyword, from the knowledge you give it, and flags the conversations that need you. Test it first in the AI Playground.
Yes — through the official Meta API. Instagram explicitly supports comment-to-DM private replies, keyword DM responses, and story-reply automation for professional accounts; Reachlee operates exclusively within those APIs and their rate limits. What's NOT safe: browser bots that ask for your Instagram password and simulate a human — those violate Instagram's terms and get accounts restricted. Even on the official API, spam-like use (several DMs per person, every comment answered with a sales link) can get an account's messaging limited, so keep a keyword and one clear offer.
Instagram auto reply — FAQ
Can I auto-reply to Instagram comments for free?
Yes — Reachlee's free plan includes comment auto-replies (public + DM) up to 1,000 DMs per month on one account, on the official API. Free adds light Reachlee branding (a branded link page and one "Automated with @reachlee.co" DM per contact); Pro ($9/mo, ₹499 in India) removes it.
Does auto reply work on Reels?
Yes — comment triggers work on posts and Reels alike. Target one specific post on Free; on Pro, run one automation across up to 10 posts you pick, every post, or your next post.
Can the auto reply include a link?
In DMs, yes — links in DMs are tappable and trackable (Reachlee reports clicks per automation). Public comment replies are text-only by design; use them to point people to the DM.
Will people know it's automated?
A good setup feels like fast service, not a bot: rotating reply text, the commenter's @username, and an instant useful answer. The 'botty' feel comes from one identical reply repeated forever — avoid that and auto replies convert better than late manual ones.
Can the same auto replies run on Facebook?
Yes. On Pro, connect a Facebook Page and the same comment, keyword and ice-breaker automations answer in Messenger, next to your Instagram ones in one workspace. The rules are the same: one private reply per comment within 7 days, and free-form messages within 24 hours of the person's last message.
Instagram