Glossary

Automation — a trigger (comment with a keyword, story reply, DM keyword) and the messages Reachlee sends in response.

Trigger / run — one event that matched an automation. A run can succeed, be skipped (for example, outside the messaging window) or fail.

People reached — unique contacts who entered an automation's flow. Someone commenting twice is one person.

DMs sent — outbound messages delivered by automations. One run can send more than one DM, so DMs are usually higher than runs.

Clicks / unique clickers — taps on Reachlee's tracked links. Clicks count every tap; unique clickers count people.

CTR — unique clickers divided by people reached, as a percentage. Shown as a dash until at least one person has entered the flow.

Reply rate — the share of people who received an automated DM and then wrote back.

24-hour window — Instagram's rule: a business may send free-form messages only within 24 hours of the person's last message. Reachlee's follow-ups are capped at 20 hours for this reason.

Growth Gate (ask for follow) — asking the person to follow before the link is delivered, with an automatic check.

Retrigger — sending an automation's DM to people who commented the keyword before the automation existed.

Lead — a contact who shared an email or phone number through a flow.

Workspace — the container for accounts, automations, team members and billing. Your plan applies to the workspace.

Connected account — one Instagram professional account or Facebook Page inside a workspace.