Answer fans and brands
without living in your inbox
Collab asks, "what preset is this?", "is the course open?", "link please" — answered from your own link-in-bio, FAQ and media kit, in the fan's language, while you are filming. $14/mo (₹799 in India).
What an AI Instagram DM for creators actually does
An AI Instagram DM for creators answers the messages that pile up after every post — "what preset is this?", "are you open to collabs?", "is the course open?", "can you send the link?" — using the creator's own link-in-bio, FAQ and media kit. Reachlee AI does this inside Meta's 24-hour messaging window on the official Instagram API, sends only links you approved, matches the sender's language, and steps out of any thread the moment you reply yourself.
The five DMs the AI answers for you
These are the messages creators actually receive after a post lands, and what Reachlee AI sends back when your knowledge covers them.
"Are you open to collabs? What are your rates?"
The AI answers from your media-kit text: the formats you offer, what a brand should send over, and the collab email or media-kit link you listed as allowed. If your rate card is in knowledge, it states it. If it is not, it asks for the brief and says you will reply with pricing — it never guesses a number to look decisive.
"What preset, camera or editing app do you use?"
Paste one gear-and-presets source — camera body, lens, the app you edit in, the name of your preset pack — and every variant of the question gets the same accurate answer.
"Is the course open?"
If your knowledge has the status — open, closed, waitlist, next opening date — the AI states it and points to the page. Update one text source when you open or close enrollment and every reply that month is current.
"Can you share the link?"
The most common DM a creator gets. The AI works out which link they mean from context — the product in the Reel, the blog post, the tool you mentioned — and sends the matching allowed link as a tracked short link. If it cannot tell, it asks which one rather than sending your whole list.
The fan who writes in Hindi, Portuguese or Tagalog
Language matching is on by default. A question in Hinglish gets a Hinglish answer; a question in Spanish gets Spanish. Your knowledge can stay in English — the answer comes back in the language the fan used, in the voice you set in Behavior.
Set it up between two shoots
Connect your creator account
One-click OAuth with your Creator or Business account. No Facebook Page needed, no password shared.
Add your link-in-bio, FAQ and media kit as knowledge
Add your link-in-bio and website URLs for a scan, then paste gear, presets, course status and collab terms as text. Optional: answer a short interview so the AI has your tone and your "I don't do…" boundaries.
Switch on AI Replies and AI Comments
Two toggles. Replies handle inbound DMs. Comments answer substantive comments on posts from the last seven days in under 150 characters, 2–20 minutes later, never with a link in public.
Set a Share-link goal to your link-in-bio
The recommended goal for creators. When a DM asks for a product, preset or course, the AI steers toward one tracked link. Success is counted only when that contact clicks — not when the AI says it did.
Before and after, in a creator's inbox
The Reel that travels further than usual
A Reel reaches well past your usual audience. Three hundred DMs land in a day; eighty ask "which preset?" and sixty ask "link?". You answer forty, mute notifications, and the rest scroll off the top by Thursday.
Every preset and link question gets the right allowed link within the minute, as a tracked short link. Collab DMs get your media-kit answer. You open the Activity feed, see what was sent to whom, and reply personally to the ten that deserve it.
The brand DM you wanted to answer properly
A brand manager asks for rates on a Tuesday afternoon while you are editing. You want to think before quoting, so it waits — and by Friday they have booked someone who replied.
The AI replies with your formats, asks for the brief and deliverables, and shares your media-kit link. You come back to a thread with the brief already in it, badged as AI in the Inbox, and take it from there — the AI stays out for 48 hours once you type.
Fans who don't write in English
Questions arrive in Hindi, Marathi and Portuguese under the same post. You answer the English ones and feel bad about the rest.
Each gets an answer in their own language from the same English knowledge. A course question in Hinglish gets the course status and link in Hinglish.
What the AI won't do
The limits are the product. Every one of these is enforced in code, not in a prompt you have to trust.
Invent a rate, a discount or a link
Replies are generated from your knowledge and the allowed-links list only. If a brand asks for a number you never wrote down, the AI asks for the brief and says you will follow up.
Message anyone first
It replies only to inbound DMs, inside Meta's 24-hour messaging window, on the official Instagram API. No cold outreach to brands, no follow-up blasts to fans.
Talk over you
The moment you send a manual reply in a thread, the AI stays out of that thread for 48 hours. You can also mute a thread permanently or pause the AI globally.
Reply to spam or noise
Emoji-only messages, tag-a-friend comments, spam and negative comments are skipped and cost nothing. Support issues get an answer but never a sales goal attached.
Priced for one creator, not a media house
Growth is $14/mo (₹799 in India): 1,000 AI credits a month, 3 Instagram accounts, everything in Pro. Business is $29/mo (₹1,499 in India): 2,500 credits, 10 accounts, 5 team seats for a manager or editor. One credit per AI reply sent; skips and failed sends cost nothing. Free and Pro do not include AI.
Start freeCreator questions about AI replies
Is an AI replying to my Instagram DMs allowed by Meta?
Yes, when it works the way Reachlee AI does: on the official Instagram API, replying only to people who messaged you first, inside the 24-hour messaging window. What Meta bans are browser bots that log in with your password and message strangers. Reachlee never touches your password and never sends a first message.
Will it make up a rate or a discount to land a brand deal?
No. The AI can only state rates, formats and terms that exist in your knowledge sources, and can only send links from your allowed list. When a brand asks for something outside what you gave it, it asks for the brief and tells them you will reply. Silence beats a hallucinated 30% discount.
Can it negotiate a collab for me?
It can share your formats, your media kit and your collab email, and ask for the brief. It does not negotiate, sign or invoice. Mute the thread the moment a real conversation starts, or just reply — the AI steps back for 48 hours either way.
Does it DM people who commented but never messaged me?
Only as a private reply to their own comment, which Meta permits. When a comment shows link or buy intent, the AI posts a public "check your DMs" and sends one private message carrying the allowed link. It never messages someone who has not engaged with you.
Does it replace my keyword automations?
No, it sits behind them. If a DM or comment matches a keyword automation you built — say "PRESET" triggers your link flow — that automation fires and the AI stays silent. One inbound message gets at most one reply.
Which languages does it reply in?
Whichever the sender used. Language matching is on by default across Hindi, Hinglish, regional Indian languages, Spanish, Portuguese and 20+ others. You can pin one language in Behavior if your audience is single-language.
How much does Reachlee AI cost for a creator?
Growth is $14/mo (₹799 in India) with 1,000 AI credits — roughly 1,000 answered DMs and comments a month. Business is $29/mo (₹1,499 in India) with 2,500 credits if you run several accounts or have a team. There is no AI on Free or Pro.
