ReachleeAI that answers "price?" "COD?" "delivery to Pune?"
before you wake up
Reachlee AI answers product DMs and comments from your own store pages and shipping policy, sends the product link, and skips the noise. $14/mo (₹799 in India), on the official Instagram API.
What an Instagram AI chatbot for ecommerce does
An Instagram AI chatbot for ecommerce answers the pre-purchase questions shoppers send in DMs and comments — price, availability, sizing, cash on delivery, shipping time to their city — using the store's own product pages and policies. Reachlee AI does this on the official Instagram API, inside Meta's 24-hour window, only sends product links you approved, and counts a success when the shopper clicks the link.
The five DMs the AI answers for you
The questions that pile up under every product Reel, and what Reachlee AI replies when your store pages cover them.
"Price?"
The AI reads the price from your scanned product page — including a sale price if the page shows one — and replies with the number, the variants, and the product link as a tracked short link. No "DM us for price" loop.
"Is this available in M / in black?"
If your product page or pasted stock note lists the variant, it answers directly. If the variant is not in your knowledge, it says it will check rather than promising stock you do not have.
"Do you have COD?"
It answers from your pasted shipping and payment policy: whether cash on delivery is offered, any COD fee, any order minimum, and which pincodes or regions are excluded. Update the text once and every reply is current.
"Delivery to Pune? How many days?"
It quotes your stated delivery windows by region — metro, rest of India, international — and mentions the courier or tracking process if you listed it. It will not invent a delivery date that is not in your policy.
"Where can I buy this?"
With a Share-link goal pointed at the product or collection, the AI sends one approved link and a one-line nudge. If the question came as a comment, it posts a short public "sent you the link in DMs" and delivers the link privately.
Set it up before the next drop
Connect your store's Instagram
One-click OAuth with your Business account. Works with Shopify, WooCommerce, Dukaan, Instamojo or any storefront — the AI reads your public pages, not your store backend.
Add product pages and your shipping policy as knowledge
Paste your bestseller and collection URLs for a scan, then paste the shipping, COD, returns and size-guide text. Re-scan when prices change.
Switch on AI Replies and AI Comments
Replies cover inbound DMs. Comments answer substantive questions under the last seven days of posts — under 150 characters, 2–20 minutes later, never a link in public.
Set a Share-link goal to the product or collection
The recommended goal for stores. Buy intent steers to one tracked link; success is counted only when that shopper clicks. Support questions get an answer without any sales push.
Before and after, in a store's inbox
The overnight product Reel
A Reel gets 300 comments overnight: "price?", "COD?", "link?". You answer from 9am; half the commenters have scrolled on and a competitor's ad has found the rest.
Substantive comments get a short public answer within 20 minutes; buy-intent comments get "check your DMs" plus a private DM with the product link. Emoji and tag-a-friend comments are skipped for free.
The delivery-city question
"Do you deliver to Guwahati? How long?" arrives forty times a week. Your support person copies the same paragraph and still gets the days wrong for the North-East once a month.
The AI answers from your pasted policy: yes, 5–7 working days, COD available with a ₹50 fee. Every reply uses the same current text — and every reply is listed in the Activity feed.
The angry order DM
"Where is my order, it's been 10 days" gets a canned upsell from a keyword bot that matched on "order". The customer screenshots it.
The classifier labels it a support issue. The AI answers with your returns and tracking process, attaches no sales goal, and you jump into the thread yourself — the AI stays out for 48 hours from your reply.
What the AI won't do
Each of these is a rule in code, not a suggestion in a prompt.
Invent a price, a stock level or a delivery date
Replies use only your scanned pages, pasted policy text and allowed links. When the answer is not there, it says you will confirm — no guessed discounts, no promised stock.
Message a shopper first
It only answers inbound DMs and comments, inside Meta's 24-hour messaging window, on the official Instagram API. No abandoned-cart DMs, no cold outreach.
Talk over your support team
One manual reply from anyone on your account and the AI stays out of that thread for 48 hours. Mute a thread permanently or pause the AI globally in one tap.
Reply to spam or noise
Emoji-only, tag-a-friend, spam and negative comments are skipped and cost nothing. Support issues get an answer but never a sales goal.
Pay per reply sent, not per contact
Growth is $14/mo (₹799 in India): 1,000 AI credits, 3 Instagram accounts, everything in Pro. Business is $29/mo (₹1,499 in India): 2,500 credits, 10 accounts, 5 team seats and Google Sheets piping for multi-brand stores. One credit per AI reply sent; skips and failed sends are free. Free and Pro have no AI.
Start freeEcommerce questions about AI replies
Is it allowed to auto-reply to shoppers on Instagram with AI?
Yes, when the tool replies only to inbound messages and comments through the official Instagram API, inside Meta's 24-hour messaging window — which is exactly what Reachlee AI does. The accounts that get restricted use password-based bots that follow, like and DM strangers. Reachlee does none of that.
Will it invent a price or promise stock to make a sale?
No. The AI can only quote what your product pages and pasted text say, and can only send links you approved. If someone asks about a variant or a pincode you have not covered, it says it will check. It would rather say nothing than guess.
Does it work in Hindi and Hinglish? Most of my DMs are.
Yes. Language matching is on by default, so "bhai price kya hai" gets a Hinglish reply and a Tamil DM gets a Tamil reply, across 20+ languages. You can pin one language in Behavior if your brand voice needs it.
What happens to my existing comment-to-DM automations?
They win. If a comment matches a keyword automation you built — "LINK" under a drop post, say — that automation fires and the AI stays silent on that comment. Nobody ever gets two replies to one message.
Can it check my Shopify inventory or process a return?
No. It reads your public pages and the text you paste, not your store backend. It answers questions and sends links; orders, refunds and inventory stay in your store. For live stock, add a short text source you update on drop day.
How do I know what it said to customers?
The Activity feed lists every reply: the message it answered, what it sent, the classifier label and the goal used. In the Inbox, AI replies carry a badge and threads it touched can be filtered. There is no hidden output.
How much does Reachlee AI cost for a store?
Growth is $14/mo (₹799 in India) with 1,000 AI credits — one credit per reply actually sent. Business is $29/mo (₹1,499 in India) with 2,500 credits and 10 Instagram accounts for stores running several brands. When credits run out the AI pauses; there is no overage bill.
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