ReachleeTurn "is the course live?" DMs
into enrollments
Price, EMI, "is it for beginners?", certificate, refund policy — answered from your own sales page and FAQ, with a tracked checkout link, while you record the next module. $14/mo (₹799 in India).
What an Instagram AI chatbot for course creators actually does
An Instagram AI chatbot for course creators answers the DMs every launch produces — "is the course live?", "what's the price, is there an EMI?", "is it for beginners?", "do I get a certificate?", "what's the refund policy?" — from the creator's own sales page and FAQ. Reachlee AI does this inside Meta's 24-hour messaging window on the official Instagram API, sends only the checkout link you approved, and measures success as a click on that link, not as a claim.
The five DMs the AI answers for you
These are the messages a course launch generates by the dozen, and what Reachlee AI sends back when your knowledge covers them.
"Is the course live?"
If your knowledge has the status — enrollment open, closed, waitlist, next cohort date — the AI states it and points to the sales page. Update one text source when the cart opens or closes and every reply for the month is current.
"What's the price? Is there an EMI option?"
It quotes the exact price and the EMI or installment plans you wrote down — "₹4,999 one-time, or 3 × ₹1,799" — and nothing else. If EMI is not in your knowledge, it says you will confirm. It never invents a coupon, a last-day discount or a payment plan to close someone.
"Is it for beginners?"
It answers from your curriculum outline and prerequisites: who the course assumes you are, what the first module covers, what you should already know. If you wrote "not for complete beginners", it says so — an honest no saves you a refund later.
"Do I get a certificate?"
It states what your sales page says about certificates, completion criteria and who issues them. It does not invent an accreditation or a university tie-up that is not in your knowledge.
"What's the refund policy?"
A policy question gets the policy text you pasted, in plain language, and — if the message also shows buy intent — the checkout link. An actual refund request is classified as a support issue: it gets a helpful answer, never a sales goal, and you can step in whenever you like.
Set it up before the launch email goes out
Connect your Instagram
One-click OAuth with your Creator or Business account. No Facebook Page needed, no password shared.
Add your sales page, FAQ and pricing as knowledge
Scan the sales page URL, then paste the price and installment options, curriculum outline, prerequisites, certificate terms and refund policy as text. Optional: answer a short interview so the AI has your tone and knows who the course is not for.
Switch on AI Replies and AI Comments
Two toggles. Replies handle inbound DMs. Comments answer substantive comments on launch posts from the last seven days in under 150 characters, 2–20 minutes later, never with a link in public — a "price?" comment gets a public "check your DMs" and a private DM carrying the checkout link.
Set a Share-link goal to checkout
The recommended goal for course creators. When a DM shows buy intent or asks a fit question, the AI steers toward one tracked checkout link. Success is counted only when that contact clicks — enrollment itself happens on your checkout page, as it does today.
Before and after, during a launch
Cart-open day
The launch Reel and the email go out at 9am. By noon there are ninety DMs: "is it live?", "price?", "EMI?", "beginner ok?". You answer in bursts between calls and lose track of who got the link.
Every DM gets the current status, the exact price and installments, and the tracked checkout link within the minute. The goal's receipts show attempted versus clicked; you spend the afternoon on the five people who asked something only you can answer.
The EMI question at midnight
"Can I pay in three parts?" arrives at 11:40pm. You see it at 7am. They have already bought a competitor's course that answered at 11:41.
The AI replies with the installment plan you wrote down and the checkout link. If you have not set up installments, it says so plainly and offers to have you confirm.
A refund request mid-launch
A past student asks for a refund in the same inbox as fifty buyers. You either miss it or answer it badly in a hurry.
The message is classified as a support issue. The AI answers with your policy and next steps, attaches no sales goal, and the thread is badged as AI in the Inbox so you can pick it up. The moment you reply, the AI stays out of that thread for 48 hours.
What the AI won't do
The limits are the product. Every one of these is enforced in code, not in a prompt you have to trust.
Invent a price, a discount or an EMI plan
Replies are generated from your knowledge and the allowed-links list only. If a payment option is not written down, the AI says you will confirm rather than guessing at a plan.
Message anyone first
It replies only to inbound DMs, inside Meta's 24-hour messaging window, on the official Instagram API. No cold launch blasts, no follow-up sequences to people who went quiet.
Talk over you
The moment you send a manual reply in a thread, the AI stays out of that thread for 48 hours. Mute a thread permanently or pause the AI globally when the cart closes.
Take the payment
It sends your checkout link as a tracked short link and counts the click. Enrollment, payment and access delivery stay with your course platform and checkout.
Priced for a launch, not a sales team
Growth is $14/mo (₹799 in India): 1,000 AI credits a month, 3 Instagram accounts, everything in Pro. Business is $29/mo (₹1,499 in India): 2,500 credits, 10 accounts, 5 team seats for a launch manager or support person. One credit per AI reply sent; skips and failed sends cost nothing. Free and Pro do not include AI.
Start freeCourse creator questions about AI replies
Is an AI answering my Instagram DMs allowed by Meta?
Yes, when it works the way Reachlee AI does: on the official Instagram API, replying only to people who messaged you first, inside the 24-hour messaging window. What Meta bans are browser bots that log in with your password and message strangers. Reachlee never touches your password and never sends a first message.
Will it make up a discount or a payment plan to get someone to enroll?
No. The AI can only state prices, installments, dates and policies that exist in your knowledge, and can only send links from your allowed list. When a question is outside what you gave it, it tells the person you will get back to them. Silence beats a hallucinated "last day 40% off".
Can it enroll students or take payment for me?
No. It sends your checkout link as a tracked short link and counts the click. Payment, access and onboarding stay with your course platform. What changes is that the link reaches the student at 11:41pm instead of 7am.
How does it handle a refund request versus a refund-policy question?
A question about the policy is answered from your pasted policy, and if the person is deciding whether to buy, the checkout link comes with it. An actual refund request is classified as a support issue: it gets a helpful answer with next steps and never a sales goal.
Does it replace my comment-to-DM automation on launch posts?
No, it sits behind it. If a comment matches a keyword automation you built — say "COURSE" sends the checkout link — that automation fires and the AI stays silent on that comment. The AI handles the substantive comments your keywords do not catch. One message gets at most one reply.
Does it reply in Hindi or Hinglish if a student writes that way?
Yes. Language matching is on by default — it answers in the sender's language across Hindi, Hinglish, regional languages and 20+ others, from the same English knowledge. You can pin a single language in Behavior if you prefer.
How much does Reachlee AI cost for a course creator?
Growth is $14/mo (₹799 in India) with 1,000 AI credits — roughly 1,000 answered DMs and comments a month. Business is $29/mo (₹1,499 in India) with 2,500 credits if you run several accounts or have a launch team. There is no AI on Free or Pro.
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