ReachleeFill the next batch
while you're still on the mat.
A yoga studio doesn't sell a membership, it sells a batch with a start date. So the enquiry that matters is always the same shape: which timings do you have, when does the next one begin, what does the pack cost. Those questions arrive while you're teaching, and a batch that starts Monday cannot wait until Thursday for a reply.
The short answer
Yoga studios can automate the enquiries that decide whether a batch fills: available timings, when the next batch starts, class-pack and monthly pricing, trial-class booking, workshop and retreat details, and teacher-training dates and fees. A comment keyword on a post sends the answer as a DM within seconds, and interested people leave a phone number or email for follow-up. The automation runs while you teach, which is exactly when the enquiries arrive.
Why a yoga studio's funnel isn't a gym's funnel
A gym sells continuous access, so the enquiry is a price and the conversion is a trial visit that can happen any day. A yoga studio sells cohorts. There's a 6am batch and a 7am batch, a beginners' course starting the first of next month, a class pack of ten, a weekend workshop on a specific Saturday, and once or twice a year a teacher training with a fixed intake. Every one of those has a date attached, which changes the economics of a slow reply completely. A gym lead who hears back on Thursday can still join on Thursday. A studio lead asking about a batch that started Monday has nothing left to join, and the workshop enquiry that went unanswered until after the weekend is simply gone. Speed matters more here than in almost any other local business, and the enquiries land precisely when the teacher is teaching.
- The product is a cohort with a start date, not continuous access
- Timing availability is often the single deciding factor — a 6am person cannot attend at 7am
- Workshops and retreats are date-bound, so a missed enquiry is lost rather than deferred
- Enquiries peak during class hours, which is exactly when nobody can answer them
- Teacher training has a long consideration window and needs a channel you own
Teacher training is the reason to capture emails
Most of what a studio sells is decided quickly — someone wants a trial, they come, they buy a pack. Teacher training is the opposite. It is the most expensive thing on your list, people research it for weeks or months, they compare schools, they work out whether they can take the time off, and they very often first enquire six months before an intake they eventually join. An Instagram DM cannot hold that conversation, because Meta's messaging window closes 24 hours after the person last wrote to you and nothing reopens it except them writing again. So the single most valuable thing a teacher-training enquiry can produce is an email address. Ask for it inside the conversation while it's open, and every subsequent update about dates, syllabus, early-bird pricing and payment plans reaches them on a channel with no expiry. Studios that do this fill intakes from enquiries that are months old; studios that don't start from zero every cycle.
- Instagram's 24-hour messaging window closes and only the person can reopen it
- Teacher-training decisions take weeks or months, far longer than any DM window
- An email captured during the open conversation is the only durable follow-up channel
- Early-bird announcements, syllabus details and payment plans all belong on email
- Capture emails on every plan including Free, with a cap of 10 leads on Free
Setting it up between classes
Connect the studio's Instagram account
Sign in with Google and connect your Instagram professional account through Meta's official login. No password is shared, no extension installed — the same OAuth flow Meta requires of every verified tool.
Write down your schedule and prices once
Batch timings and which are open, the next batch start date, drop-in and class-pack pricing, monthly fees, trial-class details, upcoming workshops with dates, and teacher-training dates and fees. Everything the automation answers comes from this, and it takes one sitting to write.
Put TIMINGS and TRIAL on your posts
Add automations so a comment sends the schedule or the trial booking link straight to that person's DMs. Say the keyword in the reel and write it in the caption — the clearer the instruction, the more people use it.
Ask for an email on the training and workshop flows
For anything with a long decision window, capture an email inside the DM. On Pro it becomes a contact record you can export; on Business each one lands in a Google Sheet live. That list is what fills your next intake.
Update the knowledge when the batch changes
This is the only ongoing work. When a batch fills or a new one opens, change the line in your knowledge and every future reply is correct. It's a two-minute edit and it prevents the worst outcome, which is confidently telling people a full batch is available.
The parts that fill batches
Timings on demand, at any hour
The most-asked question in any studio's inbox, answered in seconds from your own schedule. Someone deciding at eleven at night whether they can make a 6am class gets a real answer rather than a notification you'll see after tomorrow's session.
Trial-class bookings from a comment
Comment TRIAL on any post and the booking link arrives automatically. The gap between interest and action closes to a single minute, which for a decision as small as a trial class is usually all it takes.
Workshop and retreat enquiries
Date-bound offerings get their own keyword and their own reply with dates, price and what's included. Because the date is fixed, answering instantly is the difference between a full workshop and a half-empty one.
Email capture for teacher training
The one flow that genuinely needs it. An email captured while the conversation is open lets you send syllabus details, early-bird pricing and intake reminders for as long as it takes them to decide.
Story replies as a conversation opener
Story replies and reactions open Instagram's 24-hour messaging window, so a story asking which timing people prefer both tells you something useful and makes a chunk of your audience reachable for a day.
Hindi and Hinglish replies
On the Growth plan Reachlee AI answers in the same language and script the person typed. For most Indian studios that means the majority of enquiries get answered in the language they were actually asked in.
Three situations every studio knows.
The new batch starts Monday and it's Friday
You post about the beginners' batch opening Monday. Thirty people comment asking timings and fees over the weekend. You're teaching Saturday and resting Sunday. By the time you reply on Monday afternoon the batch has already begun, and most of them have moved on.
Everyone who comments gets the timings, the fee and the booking link within seconds of asking, all weekend. The batch fills before it starts, from enquiries you never personally touched.
A reel reaches people outside your city
A sequence you filmed does unexpectedly well and half the comments are from people nowhere near your studio. Sorting the local enquiries from the distant ones by hand takes an evening you don't have, so nobody hears back.
Everyone gets a reply with your location, timings and what you offer online if anything. The locals book a trial, the rest self-select out, and you spend the evening not doing admin.
A teacher-training enquiry six months early
Someone asks about your 200-hour training in February for an intake in September. You have a good conversation, they say they'll be in touch, and you never hear from them again because there was no way to stay in touch.
You capture their email during that conversation. They get the syllabus, the early-bird deadline and two intake reminders over the following months, and they join in September. That enquiry was worth more than the entire month's class packs.
Free to start. $9/month once it's filling batches.
The free plan connects one Instagram account with 1,000 DMs a month, 10 saved leads and no card, which is enough to run a timings keyword and see it work. Pro at $9/mo adds three accounts, unlimited DMs, contacts and leads, any-post triggers and lifetime analytics. Growth at $14/mo adds Reachlee AI for open-ended questions about schedules and packs in your students' own language. Business at $29/mo connects ten accounts with five team seats and pipes every captured email into Google Sheets.
Start freeInstagram automation for yoga studios, answered honestly.
Can it tell people which batches have space?
It can tell them exactly what you wrote, which means keeping one line in your knowledge current as batches fill and open. There's no live integration with a booking system, so the automation doesn't know your seat count — it repeats your schedule. In practice studios handle this by writing availability at the batch level rather than the seat level and editing it when something fills. That's a two-minute change, and it prevents the one genuinely bad outcome, which is cheerfully telling twenty people a full batch is open.
Isn't this the same as the page for gyms?
The product is the same, the funnel isn't. A gym sells continuous access, so the enquiry is a price and the conversion is a trial visit that can happen any day of the week. A studio sells cohorts with start dates — batches, class packs, workshops on a fixed Saturday, teacher training with an intake — so timing availability and start dates dominate the enquiries and a slow reply loses the sale outright rather than delaying it. If you run a gym or a CrossFit box, that page fits better.
Why does teacher training need email capture specifically?
Because the decision takes longer than Instagram allows you to talk. Meta's messaging window closes 24 hours after the person last wrote to you, and nothing reopens it except them writing again — so a DM conversation cannot carry a decision that takes three months. An email address captured while the conversation is open can. That's how studios send syllabus details, early-bird deadlines and intake reminders to someone who enquired in February about a September intake.
Can we message past students about a new batch?
Not through Instagram. The API cannot start a conversation — the person has to message you, reply to your story, react to your story, mention you, or comment on a post you privately reply to. Being a former student, or even a current follower, grants no messaging rights at all. What works is announcing the batch in a post and a story so they come to you, and emailing the list you captured. This is exactly why the email capture matters.
I'm an independent teacher, not a studio. Does this fit?
Yes, and often better, because you have less admin capacity than a studio with a front desk. The setup is identical: put your timings and pack pricing into the knowledge, add a keyword to your posts, capture emails for anything with a long decision window. The free plan covers one Instagram account with 1,000 DMs a month, which is comfortably more than most independent teachers need to start.
Will the replies sound like a bot?
They come from your own account in your own words, with no automated-message label from Instagram. On the keyword automations you write the exact text, so it sounds like whatever you write. On the Growth plan the AI answers open-ended questions from your knowledge in your own tone and language, and if anyone asks directly whether they're talking to a bot it says honestly that it's an automated assistant replying on the studio's behalf. Most studios find the trade obvious: everyone gets an accurate instant answer instead of a few people getting a personal one.
Is it safe for our Instagram account?
Yes. Reachlee runs on Meta's official Instagram API through Instagram Business Login, so we never hold your password and nothing operates a logged-in session. It never first-contacts anyone, sends one private reply per comment within Instagram's 7-day window, respects the 24-hour messaging window, and checks live rate-limit usage before every send. The tools that get accounts restricted are the ones driving a logged-in session rather than using the API.
What should a studio automate first?
A timings keyword, and nothing else until that's working. It's the highest-volume question, the answer never changes between people, and it arrives exactly when you can't reply. Once that's running, add a trial-class keyword, then a separate one for whatever workshop or training is next on your calendar. Adding email capture to the training flow is the highest-value single change after that.
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