ReachleeThe questions they always ask,
answered before you wake up.
Ice breakers are the tappable questions Instagram shows when someone opens a new chat with your business — "What are your prices?", "Do you ship internationally?". Reachlee lets you set the questions AND automate the answers. One tap, instant reply, tracked link. You never type "prices are in my bio" again.
What are Instagram ice breakers?
Ice breakers are a native Instagram feature for business accounts. When someone opens a brand-new conversation with you in DMs, Instagram shows them a short list of tappable question chips — things like "What are your prices?" or "Do you ship internationally?" — before they've typed anything at all. The person taps a question instead of writing one. It lowers the barrier to messaging you (no awkward "hi, quick question…" composing) and it steers every new conversation toward the questions you actually want to answer. Instagram provides the chips; what Instagram does not provide is the answer. Without a tool, a tapped ice breaker just lands in your inbox as one more unread DM you have to reply to by hand. That's where Reachlee comes in: you set the questions AND the automatic answers. Someone taps, Reachlee replies within seconds — a personalised message, optionally carrying a tracked link button to your price list, shipping page, or booking calendar. The whole thing runs on Meta's official API, so it works exactly the way Instagram intends it to.
- Native Instagram feature: question chips appear when someone opens a NEW conversation with your business account — before they type anything.
- Reachlee adds the missing half: each tap fires an instant answer DM, personalised with {{username}} and optionally carrying a tracked link button.
- Every tap and every link click is counted — so you learn which question your customers actually ask most. That's real customer research, running for free in the background.
The easiest automation you will ever set up.
Write your questions
Pick the questions people already DM you every day — "What are your prices?", "Do you ship internationally?", "How do I book?". Free plan gives you 2 ice breakers; Pro gives you up to 4. If you're stuck, steal from the per-business question sets further down this page.
Write the answers
For each question, write the answer once. Use {{username}} to greet the person by their Instagram handle, and add a tracked link button — to your price list, your shipping policy, your booking page. Reachlee sends this the moment someone taps.
Publish and forget
Hit publish. Instagram starts showing your questions to everyone who opens a new conversation with you. Each tap gets an instant answer, each answer gets logged, and your dashboard shows which question gets tapped most and which link gets clicked. You do nothing.
A receptionist that never sleeps.
No keywords to invent, no triggers to design, no flows to map. You're pre-answering the DMs you already get — that's it.
Instant answers, zero setup complexity
Most Instagram automation asks you to design something: pick a keyword, pick a post, imagine a flow. Ice breakers ask you for nothing new. You already know the five questions people send you every week. Write them down, write the answers, done. Someone taps at midnight, they get the answer at midnight. It's the closest thing to a receptionist your Instagram account can have — and it works while you sleep, cook, or run the actual business.
Link buttons inside every answer
An answer that says "prices start at $40" is good. An answer with a tappable button straight to your full price list, booking calendar, or shipping page is a funnel. Every ice breaker answer in Reachlee can carry a tracked link button, so the person goes from "just curious" to "on your website" in two taps — no bio-link scavenger hunt, no "link in bio" dead ends.
{{username}} personalisation
Drop {{username}} anywhere in your answer and Reachlee swaps in the person's Instagram handle. "Hey @maria.bakes — here's our full price list 👇" reads like you typed it yourself, ten seconds after they asked. Small touch, big difference: personalised auto-replies get read and clicked, generic ones get skimmed.
Tap + click tracking = free customer research
Reachlee counts every tap on every question and every click on every link. After a few weeks you'll know, with real numbers, what new customers actually want to know first. If "Do you ship internationally?" gets 3× the taps of everything else, that's a sign your shipping info should be front-and-centre on your profile, your posts, and your website. Most businesses pay for this kind of insight. Yours accumulates for free.
2 ice breakers free, 4 on Pro
The free plan includes 2 ice breakers — enough to cover your two most-asked questions from day one, no credit card needed. Pro ($9/mo) unlocks up to 4, so you can cover pricing, shipping, availability, and booking all at once. Instagram shows the chips; Reachlee answers them.
Question ideas for your kind of business
Not sure what to set? Shops do best with "What are your prices?", "Do you ship internationally?", and "What's your return policy?". Coaches and service providers: "How do I book a session?", "What do you charge?", and "What results can I expect?". Creators: "Where do I get your presets?", "Are you open to collabs?", and "What gear do you use?". Start with the questions already sitting in your inbox — they're telling you exactly what to automate.
The midnight DMs, handled.
The salon answering price DMs at midnight
Every evening the same DMs arrive: "how much for balayage?", "price for a full set?". The owner answers between clients, after close, sometimes at 11pm — and every slow reply is a customer who booked somewhere faster.
Two ice breakers: "What are your prices?" and "How do I book?". Anyone opening a new chat taps one and instantly gets the price list plus a booking-link button — at midnight, on Sunday, during a colour appointment. The owner only sees conversations that actually need a human.
The shop drowning in shipping questions
"Do you ship to the UK?" "How long does delivery take?" "What about returns?" — the same three questions, dozens of times a week, each one typed out by hand or copy-pasted from Notes.
Ice breakers pre-ask the questions and Reachlee pre-answers them, with a button to the full shipping and returns page. Tap counts reveal that shipping questions outnumber everything else 3-to-1 — so the shop adds shipping info to every product post, and the DMs drop even further.
The coach's always-on booking funnel
New followers are interested but nobody wants to send the first awkward message. The ones who do ask "how does this work?" — and by the time the coach replies between sessions, the moment has passed.
"How do I book a call?" sits right there as a tappable chip when anyone opens a chat. One tap, and Reachlee replies with a warm {{username}} greeting and a calendar-link button. Cold-but-curious followers become booked discovery calls without the coach lifting a finger.
Start free. Two ice breakers, today.
The free plan includes 2 ice breakers with automated answers, 1 Instagram account, and 1,000 DMs per month — no credit card. Pro ($9/mo) unlocks up to 4 ice breakers, 3 accounts, unlimited DMs, and lifetime analytics so your tap-and-click data never expires. Business ($29/mo) adds Google Sheets piping and 5 team seats.
Start freeInstagram ice breakers, answered.
What are Instagram ice breakers?
Ice breakers are a native Instagram feature for business accounts: a short list of tappable question chips — like "What are your prices?" — that appears when someone opens a brand-new conversation with you in DMs, before they've typed anything. They lower the barrier to messaging you and steer new conversations toward questions you're ready for. Instagram provides the chips; Reachlee adds automatic answers, so a tap gets an instant reply with personalisation and an optional tracked link button instead of sitting unread in your inbox.
Why don't ice breakers show in my existing conversations?
That's Instagram's behaviour, not a bug and not a setting you can change. Instagram only shows ice breakers in new, empty threads — the moment someone opens a conversation with your account for the very first time. If you've ever exchanged a message with someone, even years ago, the chips won't appear for them. It also means you won't see your own ice breakers when you check your account from a profile you've already messaged. Test them from a fresh account, or ask a friend who has never DM'd you.
How many ice breakers can I set?
On Reachlee's free plan you can set 2 ice breakers, each with its own automated answer — enough to cover your two most-asked questions, no credit card needed. Pro ($9/mo) unlocks up to 4, which comfortably covers the usual spread for most businesses: pricing, shipping or availability, returns or results, and how to book or buy. Each one gets its own answer, its own {{username}} personalisation, and its own tracked link button if you want one.
Can the automated answer include a link?
Yes — and it should. Every ice breaker answer in Reachlee can carry a tappable link button: your price list, booking calendar, shipping policy, shop page, anything. The link is tracked, so you see not just how many people tapped the question but how many clicked through to your site. That turns each ice breaker into a tiny measurable funnel. An answer with a button converts far better than an answer that says "check the link in my bio".
What ice breaker questions should a small shop use?
Start with the three questions already filling your inbox: "What are your prices?", "Do you ship internationally?", and "What's your return policy?" — that pattern fits almost every product business. If you take custom orders, swap one for "Do you do custom orders?". Coaches and service businesses should use "How do I book?", "What do you charge?", and "What results can I expect?". Creators: presets, collabs, and gear. After a month, check your tap counts and replace the least-tapped question with something new.
Will using automated ice breaker answers get my account flagged?
No. Ice breakers are Instagram's own feature, set and answered through Meta's official API — Reachlee is a Meta-verified Tech Provider, using the same infrastructure Instagram built for exactly this purpose. There's no scraping, no browser bots, no grey-area tricks. Replying to someone who deliberately tapped a question you published is about the most consented-to message that exists on the platform. Your account is as safe as if you'd typed the answer yourself, just several hours faster.
How is this different from keyword auto-replies?
Keyword auto-replies fire when someone types a word you've predicted — which means you have to guess how people phrase things, and misses happen. Ice breakers remove the guessing entirely: Instagram presents your exact questions as tappable chips, so there's nothing to type and nothing to mismatch. They're the front door; keyword replies are the hallway. Most businesses run both — ice breakers to catch brand-new conversations, keyword triggers for everything typed after. Reachlee handles the pair from one dashboard.
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