ReachleeAdmission season runs for six weeks.
Your inbox shouldn't be the bottleneck.
A coaching institute's enquiries arrive in a burst, in Hinglish, mostly from parents, and mostly in the evening. Batch timings, fees, the demo class, whether there's still a seat. Miss those six weeks and you don't lose a lead — you lose a full year of that student's fees.
The short answer
Coaching institutes can automate the admission enquiries that arrive on Instagram: batch timings, course fees and instalment options, demo-class booking, syllabus and duration, centre location, and whether a batch still has seats. Reachlee replies in the same language and script the enquirer typed, so a question asked in Hinglish gets a Hinglish answer. Phone numbers captured inside the DM go to your counselling team, which is where an admission actually closes.
Why admission season breaks an institute's inbox
A coaching institute's demand is not spread across the year. Results come out, boards finish, a new session approaches, and six weeks later the intake is decided. Inside that window the Instagram inbox goes from a handful of messages a week to dozens a day, all asking the same five things, mostly between eight and eleven at night when parents are free. The office staff who would normally answer are simultaneously handling walk-ins, calls and paperwork. So enquiries queue, and the ones that queue longest are answered by a competitor first. The cost of a missed enquiry here is unusually high: a student who joins elsewhere is gone for the whole course, which for a two-year programme is the single largest revenue unit the institute sells. Automation is not about saving admin time in this business. It is about not losing a year's fees to a reply that arrived on Thursday.
- Demand arrives in a concentrated seasonal burst, not a steady stream
- The same five questions dominate: batch timings, fees, demo class, faculty, seats left
- Enquiries peak in the evening when office staff are unavailable
- A lost enquiry is a lost year of fees, not a delayed sale
- Parents comparison-shop across three or four institutes in the same evening
Your enquirers type in Hinglish. The reply should too.
Open any Indian coaching institute's Instagram inbox and the language is not textbook English. It is Hinglish typed in Latin script — fees kitni hai, batch kab start hoga, demo class free hai kya — mixed with Hindi in Devanagari and some plain English, often inside one conversation. Most automation tools answer everything in formal English, which reads as a form letter and quietly signals that nobody is really there. Reachlee AI matches the language and the script of the message it's replying to: Hinglish typed in Latin letters gets Hinglish back in Latin letters, Devanagari gets Devanagari, English gets English, and the register stays casual if theirs was. It also reads typos and shorthand charitably, which matters enormously when people are typing quickly on a phone. You can also pin it to one language if your institute would rather always answer in, say, English or Hindi.
- Matches both the language and the script, so Hinglish in Latin letters doesn't come back in Devanagari
- Interprets typos and partial course names charitably rather than ignoring the message
- Keeps the register casual when the enquirer is casual
- Can be fixed to a single language if you prefer consistency over matching
- Available on the Growth plan at ₹899/mo
The person asking is usually a parent
This changes what your automation should say. A student asks about the syllabus, the faculty and whether the classes are interesting. A parent asks about the fee structure, whether instalments are possible, the past results, the batch timing relative to school hours, the centre's location and how safe the commute is, and who exactly is teaching. Those are different questions with different emotional weight, and an automation written for students will underperform badly on the audience that actually pays. The practical approach is to write your knowledge for the parent first: lead with fees and instalment options stated plainly, results with real numbers you can stand behind, faculty credentials, exact timings, and the address. Then let the demo class do the persuading, because that is what a demo class is for. And capture a phone number, because no parent commits to a two-year programme inside an Instagram DM.
- Write the fee structure and instalment options plainly rather than making people ask
- State results you can substantiate, and never let the automation invent a number
- Timings matter relative to school hours, so give exact times rather than 'evening batch'
- The demo class is the conversion event; the DM's job is to book it
- Always capture a phone number — the admission closes on a counselling call
Setting it up before the season starts
Connect the institute's Instagram account
Sign in with Google and connect your Instagram professional account through Meta's official login. No password is shared with us and no extension is installed — the same OAuth flow Meta requires of every verified tool.
Write the admission answers down once
Course list with duration, fee for each with instalment options, batch timings, next start dates, demo-class details and how to book, centre address, faculty credentials, and results you can substantiate. This is what every reply comes from, and it is the only real work in the setup.
Put ADMISSION and FEES on your posts
Add automations so those comments send batch details and the demo-class link straight to that person's DMs. Say the keyword aloud in the reel and write it in the caption. Results posts and topper announcements are where enquiry intent is highest, so put the keyword there above all.
Capture the phone number, every time
The DM's job is to answer the question and get a number. On Pro it becomes a contact record; on Business each one arrives in a Google Sheet as it happens, so counsellors work from a live list rather than scrolling an inbox. This single step is what converts Instagram interest into admissions.
Keep batch availability current
The one ongoing task. When a batch fills, change that line in your knowledge so replies stop offering it. Two minutes, and it avoids the worst failure mode of confidently promising seats in a closed batch to fifty parents.
The parts that matter in admission season
Instant fee and batch answers, in their language
The two questions that dominate every enquiry, answered in seconds from what you wrote, at eleven at night, in Hinglish if that's how they asked. No parent waits until the office opens to find out your fee structure.
Demo-class bookings from a comment
A comment on a results post sends the demo-class details and booking link automatically. The demo is where you actually convert, so shortening the path to it from two days to two seconds is the highest-leverage change available.
Phone capture into a live call list
Every interested parent leaves a number inside the DM. On Business those rows arrive in Google Sheets as they happen, so your counselling team calls from a list that builds itself during the evening rush.
Sweep the results post that went off
Topper and results posts collect enquiries faster than anyone can answer. A retrigger run works through the comments already on the post and DMs everyone who never got a reply, within Instagram's 7-day comment window.
Several centres, several accounts
Pro connects three Instagram accounts and Business connects ten with five team seats, so each centre runs its own account with its own timings, fees and address, and your counsellors share one inbox.
No invented fees, ever
The AI may only state fees that appear verbatim in the knowledge you wrote. It cannot estimate a fee for a course you didn't price, interpolate from a similar course, or repeat a figure somebody mentioned earlier in the chat — because a fee quoted once wrongly gets quoted back to you forever.
Three moments every institute has lived.
The results post that brings eighty enquiries
You post your toppers. Eighty parents comment asking fees, timings and whether admission is still open. Two staff answer maybe twenty over the next three days between walk-ins. The other sixty asked a question, heard nothing, and enrolled at the institute down the road that replied that evening.
Everyone who comments gets the fee structure, the batch timings and the demo-class link within seconds of asking, in the language they asked in. Forty leave a phone number. Your counsellors spend the next morning calling a list instead of reconstructing an inbox.
The Hinglish enquiry at 10pm
A parent types "sir fees kitni hai aur batch kab se start hoga" at ten at night. A generic tool answers in formal English with a paragraph that doesn't mention the fee, or doesn't answer at all. The parent messages two other institutes and forgets you existed.
They get the fee, the instalment option and the next batch date in Hinglish, immediately, and a question asking which class the student is in. They answer, which opens a proper conversation, and they book the demo before going to bed.
A batch fills mid-season
The 6pm batch closes on Tuesday. Nobody updates the messaging, so enquiries keep being told it's available. Parents arrive expecting a seat that doesn't exist, and the institute spends the week apologising instead of enrolling.
You edit one line in the knowledge on Tuesday. Every reply from then on offers the batches that are actually open and mentions the waitlist for the one that isn't. Nobody is promised something you can't deliver.
₹499/month. ₹899 with replies in Hinglish.
The free plan connects one Instagram account with 1,000 DMs a month, 10 saved leads and no card, which is enough to run a fees keyword through one admission cycle. Pro at ₹499/mo adds three accounts, unlimited DMs, contacts and leads, any-post triggers, lifetime analytics and the retrigger sweep for results posts. Growth at ₹899/mo adds Reachlee AI answering open-ended enquiries in Hindi, Hinglish or English. Business at ₹1,499/mo connects ten accounts with five team seats and pipes every captured number into Google Sheets. Billed in INR with UPI and cards; outside India that's $9, $14 and $29.
Start freeInstagram automation for coaching institutes, answered honestly.
Does it really reply in Hinglish?
Yes, and it matches the script as well as the language. Reachlee AI replies in the same language and script as the message it's answering — Hinglish typed in Latin letters comes back in Latin letters, Hindi in Devanagari comes back in Devanagari, English gets English — and it keeps the register casual when the enquirer was casual. It also reads typos and shorthand charitably, so a misspelt course name still gets understood rather than ignored. If you'd rather always answer in one language, you can pin it to that instead. This is on the Growth plan at ₹899/mo.
Can it tell parents whether a batch still has seats?
It tells them exactly what you wrote in your knowledge, so batch availability is something you keep current with a one-line edit when a batch fills. There's no live link to your admission software, so it doesn't know your seat count. Institutes generally handle this at batch level rather than seat level — this batch is open, this one is full, here's the waitlist — which is accurate enough to be useful and avoids the serious failure of promising seats that don't exist.
Will it quote fees correctly?
It can only state fees that appear verbatim in the knowledge you wrote, and it's expressly forbidden from inventing one, estimating from a similar course, or repeating a figure mentioned earlier in a conversation. If a course has no fee in your knowledge, the reply says your team will confirm it rather than guessing. That constraint exists because a wrong fee quoted once gets quoted back at you for the rest of the season, and in an admission cycle that's an expensive mistake to make at scale.
How is this different from the page for coaches?
The coaches page is for individuals selling online coaching, programmes or one-to-one work, where the funnel is qualification and a discovery call. This page is for institutes with physical centres, fixed batches, seasonal admission cycles and an enquirer who is usually a parent rather than the student. Those differences change what the automation should say — fees and instalments and timings and results, rather than transformation and availability — and how urgent a fast reply is, because a missed admission costs a year rather than a month.
Can we message parents who enquired last year?
Not through Instagram. The API cannot start a conversation — the person has to message you, reply to or react to your story, mention you, or comment on a post you privately reply to. A past enquiry, a follow, even a previous admission grants no messaging rights. What works is announcing the new session in posts and stories so they come to you, and calling or emailing the numbers you captured. This is a large part of why capturing the phone number during the first conversation matters so much.
We run four centres. How does that work?
Each Instagram account connects separately with its own automations and its own knowledge, so four centres means four connected accounts, each answering with its own timings, fees and address. Pro covers three accounts and Business covers ten with five team seats, which also matters when several counsellors need the shared inbox. Business pipes captured numbers into Google Sheets, which is usually how a multi-centre institute wants leads split between counselling teams.
Is it safe for the institute's Instagram account?
Yes. Reachlee runs on Meta's official Instagram API through Instagram Business Login, so we never hold your password and nothing drives a logged-in session on your behalf. It never first-contacts anyone, sends one private reply per comment inside Instagram's 7-day window, respects the 24-hour messaging window, and checks live rate-limit usage before every send. The tools that get accounts restricted are the ones automating a logged-in session instead of using the API.
What should we set up first, before the season?
A fees keyword on your results and topper posts, with phone capture attached. That's where enquiry intent concentrates, it's the question that dominates every conversation, and the number is what lets your counsellors close. Get that working on the free plan during a quiet month so the flow and the copy are settled, then upgrade before the season starts so unlimited DMs and the retrigger sweep are available when volume arrives.
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