Reachlee"Link for tickets?"
Every comment answered before it sells out.
"When do tickets drop?" "Is it 18+?" "What time do doors open?" An announcement reel turns into a wall of comments and DMs within the hour, exactly when you're busiest producing the event. Reachlee sends the ticket link, builds your early-bird list and answers the logistics from your own notes, on Instagram and your Facebook Page.
The short answer
Event organizers can automate the questions an announcement creates: a comment like TICKETS gets the ticket link as a DM, a JOIN comment adds the person to an early-bird folder with their email, and Reachlee AI answers lineup, timing and venue questions from your notes. Reachlee doesn't sell tickets and can't message anyone who hasn't contacted you; on drop day it reaches people as they message you.
Why an event's busiest hour happens in the DMs
Demand for an event doesn't arrive evenly. It comes in spikes: the announcement, the lineup, the early-bird release, the last few tickets, the night before. Each spike produces the same handful of questions from hundreds of people at once, at the moment the organizer is negotiating with artists, briefing security or loading in. The most valuable of those questions is the simplest one, where do I buy, and it is also the one that goes stale fastest: someone who asked for the link at the announcement and heard nothing is unlikely to come back when the early-bird tier has gone. Event content also travels well beyond your followers, which matters technically. Instagram can refuse buttons and rich messages to people who don't follow the sending account, so a ticket DM that leads with a button quietly fails for much of the audience a good reel just reached. Reachlee sends links to non-followers as plain text first, so the first message lands.
- Announcement and lineup posts collect most of their comments in the first day.
- Most commenters on a reel that travels don't follow you yet.
- The same logistics questions repeat until the doors open.
- A waitlist is only useful if you can reach it on drop day, which Instagram makes harder than most promoters expect.
The honest version of a drop-day blast
Many organizers expect to message their whole waitlist on Instagram the minute tickets go live. Meta doesn't allow that for any tool: a business can send a free-form DM only within 24 hours of the person's last message. Someone who joined your waitlist three weeks ago is no longer reachable in their DMs until they write to you again. Reachlee works with that rule instead of pretending it isn't there. Your early-bird flow collects an email, which is the channel you fully own. On drop day, a campaign scheduled for the on-sale minute goes out at once to everyone in the folder who is reachable, and with Keep it open on Pro it waits for the rest: the moment a waitlister messages you, they get it, for up to 30 days. A story that says reply TICKETS does the inviting, because a story reply is a message and reopens the window. Comments on the drop post fire your ticket automation directly.
- Emails from the waitlist flow are yours to use outside Instagram.
- People who messaged in the last 24 hours get the campaign immediately.
- Everyone else gets it the moment they next message you, while the campaign is open.
- Story replies and comments on drop day restart the conversation for you.
Set up before the announcement goes out
Connect your Instagram and Facebook Page
Sign in with Google and connect your Instagram professional account through Meta's official login. Facebook Pages connect the same way from Pro, so a Page that promotes the event can run the same automations in Messenger.
Create the ticket automation
Choose the announcement post, set the keyword TICKETS, and write the DM with your ticketing link. On Pro, the same automation can cover up to 10 posts, such as every lineup reel, or Any post so future posts inherit it. A short public reply under each comment shows other viewers it works.
Open the early-bird list
Open Flow templates and start from the Event sign-up template. A JOIN comment gets a Save my spot button, then a request for an email, then the event details. Everyone who gives an email goes into the Event sign-ups folder; rename it per event.
Write the logistics once
Lineup, set times, door time, age policy, venue address, parking, accessibility and refund policy. On Growth this becomes Reachlee AI's knowledge, and Needs you alerts can reach you by email or Telegram while you're on site.
Schedule the drop
Build a campaign for the Event sign-ups folder, choose Schedule for later at the on-sale time, and switch on Keep it open. Preview it, send a test to your second account, then post a story asking people to reply TICKETS when sales open.
Six parts that run while you build the event
Ticket link from a comment
Every keyword comment gets the link as a private reply, with clicks counted per link so you can see which post actually sells. Non-followers receive it as plain text first, so the reach a reel earns doesn't get lost at delivery.
One keyword for the whole lineup
On Pro, one automation covers up to 10 posts, and Retrigger works through the last 7 days of comments on an announcement that took off before the automation existed, skipping anyone who already got a reply.
An early-bird list with emails
The Event sign-up flow turns a comment into a contact with an email in an event folder. Paid plans export it as CSV; Business adds each sign-up to a Google Sheet as it happens.
A drop-day campaign that waits
Schedule a campaign for the on-sale minute and keep it open for up to 30 days. Skip recently reached, on by default at 72 hours, stops anyone getting two campaigns back to back across your events.
A reminder if they don't click
The Link + reminder if they don't click template (Pro) sends the ticket link and, if it isn't tapped within 23 hours, one reminder before Instagram's window closes. Anyone who clicks is never reminded and lands in a Clicked the link folder instead.
Logistics answered, problems flagged
On Growth, Reachlee AI answers door times, age policy and parking from your notes and never invents a price. Refund requests, complaints and access needs become Needs you items with an email or Telegram alert.
Three moments in every event's run-up
The lineup announcement
The lineup reel goes out at noon and travels. By evening the comments ask for tickets in every form, and the automation you set up that afternoon only answers the comments that arrive after it went live.
One TICKETS automation covers the announcement and every artist reel. A Retrigger run sweeps the comments that came in before it existed, paced and deduped, while new comments keep getting the link instantly.
Early-bird on-sale
Your waitlist is a pile of 'me!' comments and DMs. On drop day you scroll back through them, paste the link to whoever you can find and miss most of the people who asked first.
Waitlisters gave an email through the sign-up flow and sit in their own folder. The campaign goes out at the on-sale minute to everyone reachable and keeps waiting for the rest, your story asks people to reply TICKETS, and you send the email to the full list yourself.
The night before
You're at the venue for load-in while the inbox fills with 'what time are doors?', 'can I bring a bag?' and one angry message about a refund that sits unseen until morning.
Reachlee AI answers the door time and bag policy from your notes. The refund message is marked Needs you and pings your phone on Telegram, so you answer the one conversation that needs you.
Free for a first event. Pro when it gets busy.
Free: 1 Instagram account, 1,000 DMs a month, 100 active contacts and 10 saved leads, with comment-to-DM, story replies, the Event sign-up flow and campaigns sent to people who are reachable right now. Pro ($9/mo): Facebook Pages, 3 accounts, unlimited DMs, contacts and leads, one automation across several posts, Retrigger, reminders, and campaigns you can schedule and keep open for up to 30 days. Growth ($14/mo): Reachlee AI with 1,000 credits a month and Needs you flags. Business ($29/mo): 10 accounts, 5 team seats for the promo team, Google Sheets and 2,500 AI credits.
Start freeEvent automation, answered without the hype.
Can Reachlee message everyone on my waitlist when tickets go on sale?
Not all at once, and no compliant tool can. Meta allows a business to DM someone only within 24 hours of their last message, so people who joined weeks ago can't be messaged out of the blue. Reachlee gets as close as the rules allow: a scheduled campaign reaches everyone in the folder who is reachable at the on-sale minute, Keep it open (Pro) catches the rest the moment they message you for up to 30 days, and the emails your sign-up flow collected let you reach the whole list directly.
Does Reachlee sell tickets or take payments?
No. It sends your ticketing link, whichever platform you sell on, and counts the clicks on it. Checkout, payment, refunds and entry all stay with your ticketing provider. That separation also keeps the automation simple: if you change ticket tiers or platforms, you update one link rather than rebuilding a flow.
Will the ticket link reach people who don't follow us?
Yes, because of how Reachlee sends it. Instagram can refuse buttons and rich messages to people who don't follow the account, which is most of the audience on a reel that travels. Reachlee sends links to non-followers as plain text first, so the message is delivered, and richer messages work normally once the person replies or taps.
Will a launch spike get our account restricted?
Reachlee is built on Meta's official APIs as a Meta-verified Tech Provider, sends one private reply per comment within the 7-day window, paces sends, reads Meta's rate-limit signals and pauses an account automatically when Meta asks. Campaign messages also go out gradually over the first minutes rather than in one burst. What gets event accounts restricted is cold-messaging strangers and browser bots, which Reachlee doesn't do.
Can the AI answer lineup and set-time questions?
On Growth, yes, from whatever you wrote in its knowledge. Update set times or the door time when they change and every later answer follows. It never invents a price, a time or a link it wasn't given, and when it isn't sure it says you'll get back to them or sends nothing. Questions it can't answer are flagged as Needs you so they don't disappear.
We promote on our Facebook Page. Does it work there?
Yes, from Pro. A Facebook Page gets comment-to-Messenger on its posts, keyword replies, up to 4 ice breakers, email and phone capture, Retrigger and, on Growth, Reachlee AI. Story-reply automations are Instagram-only because Meta sends no story events for Pages, and only Pages can be automated, not personal profiles or Groups.
Can we test everything before the announcement goes out?
Yes, with one catch. Campaigns have a Preview that plays the sequence without sending and a Test that sends it for real to one contact who messaged you in the last 24 hours. For comment automations, comment from a second personal account: Instagram sends no event when an account comments on its own post, so testing from the business account itself always looks broken.
We run several events at once. How do we keep them apart?
Give each event its own keyword and its own folder, so sign-ups and campaigns never mix. If your events run under separate brands or venues, each can be its own connected account: Pro covers 3 and Business covers 10, with 5 team seats for the people answering. Skip recently reached keeps one person from receiving two campaigns within 72 hours by default.
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