ReachleeYour before-and-after reel got 300 comments.
Turn them into consultations.
Dentistry is the rare medical field where the marketing is genuinely visual and the decision is genuinely elective. That makes Instagram your best channel and your worst bottleneck: every aligner or implant reel fills with people asking the cost, and almost all of them go unanswered. This is the fix, with the clinical line held firmly in place.
The short answer
A dental practice can automate the enquiry stage of Instagram: consultation fees, treatment price ranges you publish yourself, clinic timings, location, EMI or payment-plan availability, and the booking link. It should not automate clinical judgement — no treatment plans, no assessments from a photo, and no firm quote for work nobody has examined. The realistic goal is turning comment volume on before-after content into booked consultations, where the actual dentistry begins.
Why dentistry converts on Instagram and then stalls
Almost no medical speciality suits Instagram the way dentistry does. The results are visible, the transformation fits in fifteen seconds, and the decision is elective enough that people browse it the way they browse anything else they might buy. So a good aligner or veneer reel does numbers, and then the comment section fills with the same three questions: how much, how long, and can you fix mine. That is a queue of high-intent buyers, and in most practices it is handled by whoever has a spare moment, which means it is handled badly. The people who asked on Tuesday hear nothing, they ask another clinic on Thursday, and the reel's real value quietly evaporates. The bottleneck is not marketing and it is not clinical skill. It is reply capacity in the twelve hours after a post performs.
- The high-value questions are commercial rather than clinical: cost, duration, payment plans, availability
- Interest peaks in the hours after a post lands and decays fast, usually overnight
- Comment volume on a successful reel exceeds what any front desk can answer by hand
- The goal is never to diagnose in DMs — it is to get the right person into a consultation chair
The pricing question, answered the way it should be
Everyone asks the cost and nobody can honestly answer it from a comment. Aligner treatment depends on the case, implants depend on bone and on how many, and a whitening price is meaningless without knowing the starting point. The temptation is either to dodge entirely, which loses the lead, or to name a number, which you may not be able to honour. The workable middle is to publish a range and a starting price you stand behind, state clearly what it depends on, and make the consultation the next step. That is what you should write into your automation's knowledge, and it's also the ceiling on what the product will say: Reachlee AI may only state prices that appear verbatim in the knowledge you wrote, so it cannot interpolate a figure from a similar case or repeat a number someone mentioned earlier in a chat. A price stated once wrongly gets quoted back to you forever, which is exactly the failure that guardrail exists to prevent.
- Publish a starting price and a range rather than dodging the question or inventing a quote
- State what the final figure depends on — number of teeth, case complexity, materials
- Reachlee cannot state a price that isn't in your own knowledge, verbatim
- It will not assess a photo or produce a treatment plan; the consultation does that
- If a treatment genuinely has no published price, it says your team will confirm rather than estimating
From a comment on a reel to a consultation
Connect the practice's Instagram account
Sign in with Google and connect your Instagram professional account through Meta's official login. No password is shared and no extension is installed — the same OAuth flow Meta requires of every verified tool.
Write your price ranges down once
Starting price and range for aligners, implants, veneers, whitening and root canal; what each depends on; the consultation fee; EMI or payment-plan options if you offer them; timings and location. Twenty minutes of writing becomes every answer the automation gives.
Put a keyword on every before-after post
Add an automation so COST, PRICE or ALIGNERS triggers a DM with the range and your booking link. Say the keyword out loud in the reel and put it in the caption — the clearer the instruction, the higher the comment volume.
Lead the DM with text, not a button
Most people commenting on a viral dental reel don't follow you yet, and Meta refuses to deliver link buttons and media to non-followers. A plain-text first DM with the URL written out reaches everyone; a button-led one silently fails for the majority. This single choice decides how much of your reel's traffic actually converts.
Capture a number and book the chair
Ask for a name and phone number in the DM so the front desk can call and book. On Business each one arrives in a Google Sheet as it happens. Never ask for dental history or photos in DMs — the consultation is where the clinical conversation starts.
The parts that earn their keep in a clinic
Comment-to-DM on before-after reels
The single highest-leverage automation a practice can run. Every commenter on your best-performing content gets the price range and booking link in seconds, instead of a handful of them getting a reply two days later.
Sweep the reel that already went off
If a reel performed before you set anything up, a retrigger run works through the comments it already collected and DMs the ones that never got a reply — within Instagram's 7-day comment window. Practices usually recover more leads from this in one run than from a month of posting.
Treatment-specific keywords
ALIGNERS, IMPLANTS and WHITENING can each send a different reply with the right range and the right booking link, so the answer matches what the person is actually asking about rather than a generic price list.
Phone capture straight to the front desk
The DM asks for a name and number and nothing more. On Pro that becomes a contact record; on Business the rows land in Google Sheets live, so your team has a call list without building one.
Multiple chairs, multiple locations
Pro connects three Instagram accounts, Business connects ten with five team seats. A multi-location practice runs each clinic's account with its own timings, its own pricing and its own booking link.
Replies in the patient's own language
On the Growth plan Reachlee AI answers in the same language and script the person typed, including Hindi and Hinglish, which for most Indian practices is how the majority of enquiries actually arrive.
Three moments every dental practice has lived.
The aligner reel that did 200k views
A twelve-month aligner transformation lands well and collects 300 comments, most of them some version of "price?". Your front desk answers thirty over two days between patients. The other 270 people asked a question, got nothing, and booked a consultation somewhere that answered.
Everyone who comments the keyword gets the aligner range, what it depends on, and a booking link within seconds. A few dozen leave their number. The reel produces a week of consultations instead of a week of unanswered notifications.
The implant enquiry that wanted a quote from a photo
Someone sends a photo of a gap and asks what it'll cost to fix. A generic chatbot names a figure, the patient anchors on it, and when the actual examination produces a different number the conversation starts from a broken promise.
The reply gives the published starting price for a single implant, says clearly that the final figure depends on the examination and bone condition, and offers the consultation slot. No number is invented, because the product can only state prices you wrote yourself.
The EMI question that decides the sale
A patient is sold on treatment but needs to know whether they can pay monthly. The question arrives at nine at night, nobody answers until the next afternoon, and by then the enthusiasm has cooled into nothing.
They get the payment-plan options immediately, from what you wrote, at nine at night — the moment they were still deciding. For elective high-ticket dentistry, that timing is frequently the whole difference.
Free to start. $9/month once a reel takes off.
The free plan connects one Instagram account with 1,000 DMs a month and no card, which is enough to test a cost keyword on your best before-after post. Pro at $9/mo adds three accounts, unlimited DMs and contacts, any-post triggers, lifetime analytics and the retrigger sweep that catches up a reel which already performed. Growth at $14/mo adds Reachlee AI for open-ended enquiries in your patients' own language. Business at $29/mo connects ten accounts with five team seats and pipes captured numbers into Google Sheets.
Start freeInstagram automation for dentists, answered honestly.
Can the automation quote treatment prices?
It can state a price you published, and only that. Reachlee AI may repeat prices that appear verbatim in the knowledge you wrote and is expressly forbidden from inventing one, interpolating from a similar treatment, or repeating a figure someone mentioned earlier in a conversation. So the workable approach is to write a starting price and a range for each treatment, plus what the final number depends on. If a treatment has no published price in your knowledge, the reply says your team will confirm it rather than guessing — which is the honest answer anyway.
Can it assess a photo a patient sends?
No, and you shouldn't want it to. Refusing medical advice is a hard rule compiled into the product rather than a setting in your account, so it will not look at a photo and tell someone what treatment they need or what it will cost. It acknowledges the message, gives the published range, and offers the consultation. Any tool that offers photo-based dental assessment in DMs is creating a clinical and commercial liability for the practice, not saving it time.
What's the best automation for a dental clinic to start with?
A cost keyword on your before-after content, nothing else. That's where the intent is concentrated and where the unanswered volume is highest. Put a clear instruction in the reel and the caption, have the DM deliver the price range plus a booking link, and ask for a phone number. Once that's running, add treatment-specific keywords so aligner enquiries and implant enquiries get different answers, and run a retrigger sweep over whichever old reel performed best.
Why should the first DM not contain a link button?
Because Meta refuses to deliver media and rich templates — button templates included — to people who don't follow the sending account, and on a reel that reached beyond your followers most commenters don't follow you. A button-led first DM therefore fails silently for the majority of exactly the audience you wanted. Plain text with the URL written out reaches everyone. Once they reply and the conversation is open, richer formats work fine.
Can we automate follow-ups to people who don't reply?
Not off a comment, and this catches most practices out. A private reply to a comment doesn't open Instagram's 24-hour messaging window, so a queued second message has nowhere to send and is rejected. You get one DM per commenter. The way to earn a second message is to make the first one ask a short question — once they reply, you have 24 hours of normal messaging, which is ample for qualifying and booking. Anything beyond that should happen on the phone.
We have three clinics. Does one account cover them?
Each Instagram account connects separately, with its own automations, pricing and booking link — so three clinics means three connected accounts. Pro covers three and Business covers ten with five team seats, which also matters when multiple staff need access to the shared inbox. Business additionally pipes captured contacts into Google Sheets, which is usually how a multi-location practice wants leads delivered to each front desk.
Will it affect our Instagram account's reach or standing?
No. Reachlee runs on Meta's official Instagram API through Instagram Business Login, so we never hold your password and nothing drives a logged-in session on your behalf. It never first-contacts anyone, sends one private reply per comment within Instagram's 7-day window, respects the 24-hour messaging window, and pre-flights every send against live rate-limit usage. The tools that get accounts restricted are the ones automating a logged-in session rather than using the API.
Is this different from Reachlee for clinics?
The product is identical; the funnel isn't. A general clinic's Instagram traffic is mostly logistics — timings, location, consultation fee, insurance — and the win is answering those instantly. A dental practice's traffic is mostly commercial interest in elective treatment driven by visual before-after content, so the win is converting comment volume into booked consultations with honest price ranges. Both pages hold the same clinical line. If you run a general practice rather than a dental one, the clinics page is the better fit.
Instagram