ReachleeTurn Instagram listings
into buyer leads.
Auto-DM property info, capture buyer emails inside DMs, pipe them to your CRM. Flat $9/month on Pro — no per-contact pricing, no Facebook Page setup.
Why realtors choose Reachlee.
Instagram is one of the highest-converting channels for buyer leads — listings get scrolled by people who are actively shopping for a home. The bottleneck is response time: an agent who replies in 5 minutes converts 7-9× better than one who replies the next day, but you can't be on your phone all day. Reachlee fires the response within 5 seconds of any listing comment or DM, qualifies the lead in the conversation, and routes the qualified ones to your CRM.
- Comment-to-DM on every listing: "comment INFO for details".
- Automatic qualification flow: budget, timing, area, financing status.
- Email capture inside the DM + pipe to your CRM via Sheets.
- Flat $9/month Pro — your bill doesn't grow when a viral listing post drives 500 inquiries.
Designed for real-estate workflows.
From listing-Reel to qualified-lead-in-CRM, automated end-to-end.
Listing-specific auto-reply
Each listing post can have its own comment-to-DM automation with that property's details, photos, and price. Reachlee fires the right info for the right listing automatically.
Buyer qualification flow
Multi-step DM flow asks the qualifying questions — budget range, timing (now / 3 months / browsing), area preference, pre-approved or not. Reachlee saves each answer as a lead field.
Email + phone capture
After qualifying, Reachlee asks for an email (and phone, if you want it) to send the full listing PDF. Captured + saved as a lead in your contacts.
Story-reply for open-house promos
Story announces an open house. Every reaction fires a DM with the address, time, and a calendar add-to button. Captures the warm intent before they scroll on.
CRM pipe via Google Sheets
On Business plan, leads land in a Google Sheet within seconds. HubSpot, Salesforce, Pipedrive, Follow Up Boss all read from Sheets natively — your lead is in your CRM by the time you check.
Multi-account for teams + brokerages
Brokerage running 5 agent accounts? Business plan covers 10 IGs in one workspace. Each agent's leads pipe to their own Sheet / CRM zone. The team lead sees aggregate analytics.
Real-estate playbooks on Reachlee.
Listing-Reel buyer capture
Listing Reel hits 300 comments asking "how much?", "is this still available?", "can I see it?". You spend 4 hours over 2 days replying. The hot leads have already gone with someone else.
Comment-to-DM fires the property info + qualification flow in 5 seconds. By the time you check, your inbox has 30 pre-qualified buyer leads tagged "ready now".
Open-house story promo
Story announces Sunday's open house. 80 reactions. You manually DM the address to each one. Sunday morning you've reached 30 of them.
Story-reply automation fires the address + a calendar-add button to all 80 reactions in 5 minutes. Sunday's open house is packed.
Brokerage lead routing
Five agents at your brokerage; each runs their own IG; each manually exports IG leads weekly to the brokerage CRM. Half the leads go stale.
All 5 agent accounts in one Reachlee workspace. Per-agent Sheets piping. Brokerage CRM pulls from the master view. Leads land in the system within seconds.
Realtors on Reachlee.
Response time is everything in real estate. Reachlee replies to listing DMs in 5 seconds — same as if I were glued to my phone, except I'm not.
Open house story-reply automation tripled our turnout last weekend. The address goes out the moment someone reacts.
Our CRM (Follow Up Boss) reads from Google Sheets. Reachlee pipes leads to the Sheet in seconds — FUB has the lead before the buyer hits send.
Realtor pricing.
Free plan: 1 IG, 1,000 DMs/month, 10 leads — useful for testing. Pro ($9/mo): unlimited DMs and leads, 3 IGs (perfect for solo agents). Business ($29/mo): 10 IGs + 5 team seats + Google Sheets piping — built for brokerages and teams.
Start freeRealtor questions, answered.
Is automating DMs allowed under MLS or NAR rules?
Reachlee uses Meta's official Instagram Graph API, not browser bots. The DMs go from your account in your voice, in response to a user-initiated trigger (a comment, story reply, or keyword DM). It's the same compliance profile as any Meta-approved tool, and consistent with NAR's general guidance on automated communications. Check with your broker if your specific compliance program has additional restrictions.
Can I include MLS listing photos in the auto-DM?
Yes. Include image links in your DM template — Reachlee delivers the message with link previews. For full MLS-linked listing pages, paste your listing URL (or your brokerage's listing detail page) and the user lands on the official listing.
How do qualification questions work in DMs?
Multi-step DM flow with conditional logic. After the listing details DM, Reachlee asks: "What's your timing — buying now, in 3 months, or just browsing?". Based on the answer, the lead is tagged. "Now" buyers get your direct calendar link; browsers get a future-listing newsletter signup.
Can Reachlee route leads to different agents at our brokerage?
Today: each Instagram account in your workspace has its own automation set and its own Sheets pipe. So agent A's listing DMs go to agent A's Sheet → agent A's CRM zone. Round-robin routing within a single account is on the roadmap for late 2026.
Does it work with Follow Up Boss / kvCORE / Sierra Interactive?
Indirectly today, via Google Sheets. All major real-estate CRMs read from Google Sheets (either natively or via Zapier / Make.com). Reachlee pipes the lead to the Sheet within seconds; your CRM picks it up next sync. Direct integrations are on the roadmap based on demand — let us know which CRM is highest-priority for you.
What if I'm a solo agent without a CRM?
Use Pro plan ($9/mo) and the Reachlee Contacts tab as your CRM. Every captured lead lives there with handle, email, source listing, and timestamp. Export to CSV anytime if you want to move to a real CRM later.
How fast is the response time, really?
Under 5 seconds end-to-end. Meta delivers the comment / DM webhook within 1-2 seconds, Reachlee processes it within another 1-2 seconds, the DM ships. A buyer commenting on your listing has your reply before they've scrolled to the next post.
Instagram