ReachleeWhat should you charge brands per post?
Get a suggested rate for a sponsored post, story, and reel from your followers and engagement rate. Stop undercharging — in ₹ or $.
How do influencers set their rates?
Sponsored-post pricing scales with reach and engagement, then flexes by format and niche. Posts and reels command more than stories; a highly engaged audience commands more than a passive one of the same size. Most creators undercharge because they price off follower count alone. This tool gives you a defensible range per format so you can negotiate from data instead of a guess.
- Reels typically command the highest rate, then feed posts, then stories.
- Engagement rate can swing your price more than raw follower count.
- Usage rights, exclusivity, and multi-post deals all justify charging above the base range.
Frequently asked questions
How much should I charge for a sponsored Instagram post?
A common starting point is around $12 per 1,000 followers, adjusted for engagement — then a range around that. This tool estimates rates for posts, stories, and reels. Treat the number as a floor and add for exclusivity, usage rights, and extra deliverables.
How is the suggested rate calculated?
We combine your follower count with your engagement rate against typical creator rates, then apply format multipliers (reels highest, stories lowest) to produce a range per format.
Why do reels cost more than stories?
Reels have permanence and far higher reach potential via the Explore/Reels feed, while stories disappear in 24 hours — so brands pay more for the lasting, wider exposure of a reel.
Is it free?
Yes. No signup, no data collection — it runs in your browser.
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