ReachleeWhat's your post worth in earned media value?
Turn impressions and engagement into a dollar value — the number brands recognise. Perfect for media kits and campaign recaps.
What is Earned Media Value (EMV)?
Earned Media Value estimates what your organic post would have cost if the brand had bought that reach as paid advertising. It's calculated from impressions and a cost-per-thousand (CPM) benchmark, then lifted by engagement because interactions are worth more than passive views. Creators use EMV in media kits and campaign wrap reports to prove the tangible value they delivered.
- EMV translates 'reach and likes' into a currency number brands understand.
- Higher engagement raises EMV — attention is worth more than impressions alone.
- Use your niche's CPM: finance and B2B run high, general lifestyle lower.
Frequently asked questions
How is EMV calculated?
EMV = (impressions ÷ 1,000) × CPM, then lifted by your engagement rate. This tool uses that model: enter impressions, total engagements, and a CPM for your niche, and it returns the estimated earned media value.
What CPM should I use?
Use a cost-per-1,000-impressions benchmark for your niche and region — often $5–$20. Higher-value niches (finance, SaaS) sit at the top of that range; broad lifestyle content lower.
Why does engagement increase EMV?
Because engaged impressions are more valuable than passive ones — a like, save, or comment signals the content landed. The tool applies an engagement lift on top of the base CPM value.
Is it free?
Yes — no signup, runs in your browser.
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