ReachleeInstagram DM templates
you can copy and send today
27 short, friendly message templates for the DMs creators and businesses send most: the link someone asked for, a lead-capture question, a reminder, a story reply, a price answer. Copy one, change the words in brackets, and send it by hand or let an automation send it for you.
What makes a good Instagram DM template?
A good Instagram DM template is short, sounds like a person, and asks for one action. Open with the person's reason for messaging you, give them what they asked for in the first two lines, and end with a single button, link or question. Keep it under about 300 characters so it reads in one glance on a phone, and write it once so every commenter gets the same clear answer.
Comment-to-DM templates: send the link they asked for
For posts and reels where you say "comment LINK and I'll send it". These go out as the private reply to the comment.
1. Hey [first name]! Here's the [guide / link / recipe] you asked for 👇 [link] 2. Thanks for commenting! Your [freebie name] is ready. Tap below to open it. [button: Get it now] 3. You asked, here it is: [one-line description]. [link] Save this message so you can find it later. 4. Hi [first name], thanks for the comment on my [reel / post]. Everything I mentioned is here: [link] 5. Sent! 🎉 Here's the full [product / tutorial] from the video. [button: Open the link] Reply here if you have a question.
Public comment replies to pair with the DM
A short public reply under the comment tells everyone else the DM system works. Rotate a few so they don't look copied.
6. Sent you a DM! 📩 7. Check your messages, it's on its way. 8. Just sent it over. Look in your DMs (or message requests). 9. Done! The link is in your inbox.
Follow-to-unlock templates
For growing followers from a post that's doing well: the link is sent once they follow.
10. Hey [first name]! The [guide] is for followers. Follow [your handle], then tap the button and I'll send it straight away. [button: I'm following] 11. Almost there! Give the page a follow and tap below to unlock your [freebie]. [button: Unlock] 12. Thanks for following! Here's your link as promised 👇 [link]
Lead-capture templates: ask for an email or phone number
Ask one question, say why you're asking, and deliver the thing as soon as they answer.
13. Happy to send the [checklist / discount]! What's the best email to send it to? 14. Got it, thanks! Your [checklist] is on its way to [email]. Here's the link too so you have it now: [link] 15. Want me to text you when [product] is back in stock? Reply with your number and I'll let you know first. 16. You're on the list! 🎉 You'll hear from me the moment [launch / restock] goes live.
Follow-up and reminder templates
One polite reminder for people who got your DM and didn't tap. Send it inside 24 hours of their last message.
17. Hey [first name], just making sure this didn't get buried. Here's the [link / guide] again 👇 [link] 18. Still want the [freebie]? It's one tap away. [button: Get it] 19. Quick reminder: the [offer] ends [day]. Here's the link if you'd like it. [link]
Story reply and story mention templates
For people who react or reply to a story, or mention you in theirs.
20. Thanks for the reply! Here's the link from that story 👇 [link] 21. Glad you liked it! Want the full details? Tap below. [button: See more] 22. Thank you for the mention, [first name]! 🙌 That made my day.
Pricing, FAQ and customer-service templates
For the questions you answer every day. Give the answer first, then the next step.
23. Thanks for asking! [Product] is [price]. You can order here: [link] 24. We ship to [countries] in [X to Y] days. Tracking is emailed as soon as it leaves. 25. We're open [days], [hours]. Message us any time and we'll reply as soon as we're in. 26. Good question! [Short answer]. If you'd like to talk to a person, reply TEAM and one of us will jump in.
Giveaway template
Confirm the entry so people know it counted.
27. You're in! 🎉 Your entry for the [giveaway name] is confirmed. The winner is announced on [date] in our stories. Good luck, [first name]!
The rules every DM template has to follow
Instagram decides who you can message and when, and the same rules apply whether you send a template by hand or through a tool. Write your templates to fit them and they will keep delivering.
- People message first. You can DM someone who commented, replied to a story or messaged you, and you can't message strangers.
- One private reply per comment, sent within 7 days of the comment. Put the important thing, your link or answer, in that first message.
- After someone replies or taps a button, you have 24 hours to continue the conversation. Reminders belong inside that window.
- Keep it relevant to what they asked for. A DM that delivers the promised link is welcome; an unrelated pitch gets reported.
Turn a template into an automation.
Pick the post and the keyword
Choose the post or reel, or every post, and the word people will comment, such as LINK or GUIDE.
Paste your template
Paste the DM template, add your link as a button, and add a public comment reply if you want one.
Go live
From then on, everyone who comments the keyword gets the DM in seconds, and each tap on your link is counted.
Send your templates automatically on the free plan.
Reachlee's free plan includes 1 Instagram account, 1,000 automated DMs a month and unlimited contacts, with no credit card. Paid plans add unlimited DMs, Facebook Pages, follow-to-unlock, reminders and scheduled messages.
Start freeInstagram DM templates, answered.
What is an Instagram DM template?
An Instagram DM template is a message you write once and reuse: a reply to a comment, a link delivery, a lead-capture question or a reminder. You can paste it by hand, save it as a saved reply in the Instagram app, or put it in an automation tool such as Reachlee so it sends itself when someone comments a keyword.
How long should an Instagram DM be?
Short enough to read in one glance on a phone: two or three lines and one clear action. Put the link or answer first. Long messages get skimmed, and the button or link at the bottom is missed.
Can I send the same DM template to everyone who comments?
Yes. Instagram allows one private reply to each comment, within 7 days of the comment, so sending the same template to everyone who commented a keyword is exactly how comment-to-DM automation works. Add the person's first name so it doesn't read like a broadcast.
Can I use these templates to message people who haven't contacted me?
No. Instagram only allows businesses to message people who engaged first, by commenting, replying to a story or sending a DM. These templates are written for those replies.
How do I add a button or link to a DM template?
By hand you paste the link into the message. In an automation tool you add the link as a button under the text, which is easier to tap and lets you count how many people opened it.
Do these templates work on Facebook Messenger?
Yes. The same messages work as replies to comments on a Facebook Page, delivered in Messenger. Reachlee runs both from one workspace on paid plans.
Can AI write the replies for me?
Yes. Templates are best for the messages that never change, like a link delivery. For open questions, Reachlee AI answers DMs and comments from the knowledge you give it and hands the conversation to you when it should.
Last updated 12 November 2026
Instagram