Reachlee
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Built for ecommerce brands

Turn Instagram comments
into customers.

Auto-DM drop announcements to your warm list, deflect support DMs, capture lead emails, and pipe everything into your CRM. Flat $29/month on Business — unlimited DMs, no per-contact pricing.

Used by indie skincare brands, DTC fashion, food labels, and ecom-on-Insta operators
1Instagram comment-to-DM for drop announcements: "comment SHOP for the link" → instant DM with your product link, in under 5 seconds.
2DM keyword auto-replies deflect 70% of customer support DMs ("price?", "shipping?", "refund?") so the founder isn't typing the same 5 answers all day.
3Lead capture inside DMs + Google Sheets piping (Business): emails flow straight to your CRM / Klaviyo / Mailchimp.

Why ecommerce brands choose Reachlee.

Most Instagram automation tools were built for either lead-gen agencies or solo creators — and ecommerce brands fall through the cracks. They need high-volume DM automation (a viral Reel can drive 3,000+ comments overnight), customer-support deflection, and CRM integration. Reachlee handles all three on flat pricing: unlimited DMs on Pro and Business, native Google Sheets piping for CRM hand-off, and DM keyword auto-replies that absorb the support load.

  • Unlimited DMs — your bill doesn't spike when a Reel goes viral (unlike Manychat's per-contact overages).
  • Customer support deflection: keyword auto-replies for "price", "shipping", "refund".
  • Drop / launch flows: schedule DMs for drop time, time-zone aware, 24-hour-window-safe.
  • Lead capture + Sheets piping → your Klaviyo / Mailchimp pulls from the Sheet within seconds.
What's inside

What ecommerce brands ship on Reachlee.

Every workflow from "viral Reel" to "recurring customer" has a Reachlee feature aimed at it.

01

Drop-day comment-to-DM

Post: "comment SHOP for the link". Every commenter gets your product link in under 5 seconds with tracked CTR. Most ecom brands see 30-50% click-through on drop-day automations.

02

Customer support deflection

Keyword auto-replies for "price", "shipping", "refund", "track my order". The founder only sees DMs that actually need a human — typical deflection rate is 60-80% of incoming.

03

Lead capture for restock waitlists

Sold out? "Comment WAITLIST to be notified." Reachlee DMs them, captures their email, pipes it to a waitlist Sheet. Restock notification ships from the same list.

04

Story-reply drops

Story announces the drop: "reply YES for first access". Every reactor gets the drop link within 5 seconds, before the public Reel even goes up.

05

Multi-brand workspaces

Run sister brands, regional sub-accounts, or your DTC + your B2B all in one Reachlee workspace. Up to 10 IGs on Business at $29/mo flat.

06

Sheets piping → Klaviyo / Mailchimp

Every lead lands in your Google Sheet in seconds, source-tagged. Klaviyo, Mailchimp, ConvertKit all read from Sheets natively — your email tool has the lead before your support team does.

Real scenarios

DTC playbooks running on Reachlee.

Customer support deflection

Before

The founder spends 2 hours/day answering "price?", "shipping?", "how to order?" in DMs from Instagram comments.

With Reachlee

Keyword auto-replies handle the common questions. The founder only sees DMs that actually need a human response.

Drop-day automation

Before

Drop opens at 12 PM. You sit at the laptop and DM the link to 80 warm contacts. By 12:30 the drop is half sold-out and you've missed half the list.

With Reachlee

Scheduled DM to the warm list at 12:00 sharp, story-reply auto-DM for last-minute reactors, comment-to-DM on the Reel for inbound. All firing simultaneously, automatically.

Owned email list from Instagram

Before

Email list = whatever the Instagram Reels with link-in-bio happen to convert. Conversion is ~5%.

With Reachlee

Reachlee captures emails directly in DMs after a triggering comment. Conversion is much higher. The list is portable, owned, exportable.

DTC brands on Reachlee.

Drop-day DMs went from a 2-hour manual job to a 5-minute setup. Our pre-launch warm-list now gets the link 4 hours before public — flash drops sell out in minutes.
Jules · Founder, DTC skincare
We deflect about 75% of customer support DMs with keyword auto-replies. The founder gets her time back; the customer gets an answer in 5 seconds.
Tomas · Operator, food brand
Sheets piping into Klaviyo means our welcome email goes out within seconds of an IG-DM-capture. Open rates are 60%+ because the lead is hot.
Reema · DTC marketing manager
Pricing

Ecommerce pricing: $29/month flat.

Free plan: 1 IG, 1,000 DMs/month — useful for testing. Pro ($9/mo): 3 IGs, unlimited DMs and leads. Business ($29/mo): 10 IGs, 5 team seats, Sheets piping for Klaviyo / Mailchimp / your CRM. Compare to Manychat at $29-69/mo + per-contact overages.

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FAQ

Ecommerce questions, answered.

Will my account get rate-limited if a Reel goes viral?

Reachlee respects Instagram's rate limits automatically. If a Reel suddenly drives 5,000+ comments per hour, Reachlee throttles the DM sends to stay inside Meta's safe-send rate. No account flags, no bans. The DMs queue and ship as fast as Meta allows.

Can the DM include my product link with UTM tracking?

Yes. Paste your product URL with UTM parameters into the DM template — Reachlee wraps the whole thing with click tracking AND passes the UTMs through to your analytics. You see CTR in Reachlee, sessions in GA, conversions in Shopify.

How does customer support deflection actually work?

Set up keyword auto-replies for the questions you get repeatedly: "price", "shipping", "refund", "track". When a DM comes in containing the keyword, Reachlee fires the canned response within 5 seconds. DMs that don't match any keyword land in your inbox as normal. Typical deflection rate: 60-80%.

Can I pipe leads to Klaviyo / Mailchimp directly?

Via Google Sheets, yes — Reachlee writes to a Sheet (Business plan), and Klaviyo / Mailchimp both read from Sheets natively. End-to-end latency: under a minute. Native Klaviyo integration is on the roadmap for early 2026.

Can I run multiple brand accounts in one workspace?

Yes. Business plan covers 10 Instagram accounts in one workspace, perfect for sister brands or regional sub-accounts. Each has its own automations, contacts, and Sheets piping target.

What's the difference vs Manychat for an ecommerce brand?

Reachlee Pro is $9/mo flat with unlimited DMs. Manychat Pro is $29/mo and charges $0.05 per contact above 2,500 — so a viral Reel that drives 10,000 commenters costs ~$404/mo on Manychat vs $9 on Reachlee. We don't have Manychat's depth on multi-channel (WhatsApp/SMS), but for IG-only ecommerce, the price math is brutal.

Does it integrate with Shopify?

Native Shopify integration is on the roadmap for early 2026. Today: Reachlee captures the lead in IG DMs; you can pipe to Sheets → Klaviyo → which already integrates with Shopify. Indirect but live today.

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