ReachleeAnswer every common DM
in under 5 seconds.
Set the keywords ("price", "info", "shipping"). Reachlee detects them in incoming DMs and fires your answer instantly — with text, links, or buttons. Free to start.
What is DM keyword trigger automation?
DM keyword automation watches incoming Instagram DMs for keywords you've set, then fires an automated reply matching the keyword. It's the most common customer-support deflection pattern on Instagram — instead of the founder typing "shipping is $5 and takes 3 days" for the hundredth time, the bot does it instantly, and only escalates to a human when the message doesn't match any keyword.
- Trigger: someone sends your account a DM containing a keyword you've configured.
- Action: Reachlee replies with your message, link, button, or lead-capture prompt.
- Fallback: if no keyword matches, the DM lands in your inbox for manual reply (unchanged).
Three steps to live, under a minute.
Add the keywords
In the builder, list the keywords you want to match (comma-separated): "price, pricing, cost, how much". Reachlee matches case-insensitively.
Compose the auto-reply
Write the DM Reachlee should fire when a match comes in. Include your answer, a tracked link, or a button. Use {first_name} for personalisation.
Go live
Publish the automation. Every incoming DM is checked against your keywords. Matches fire the auto-reply within 5 seconds; non-matches land in your inbox for manual response.
Built for high-volume support deflection.
Set up once, save hours every week.
Multiple keywords per automation
Match a comma-separated list — "price, cost, pricing, how much" all fire the same reply. Case-insensitive and tolerant of typos at the edges.
Multiple automations per account
Run different keyword automations in parallel — pricing, shipping, support, refunds — each with its own reply. No conflict, no overlap.
Fallback to human
If a DM doesn't match any keyword, it lands in your inbox like normal. The bot only handles the predictable; humans handle the unique.
Tracked links + lead capture
Your auto-reply can include a tracked link and a lead-capture step. "Pricing" reply could include the price page link + ask for an email if they want a quote.
24-hour window enforced
Reachlee respects Instagram's 24-hour messaging window automatically. Replying to an incoming DM is always inside the window — but the gate is on for any follow-up automations.
Real-time analytics
See which keywords are firing most, which messages get the most opens, which links get the most clicks. Tune your auto-replies based on real usage.
Common DM keyword patterns.
Customer support deflection (ecommerce)
The founder spends 2 hours/day answering "shipping?", "price?", "how to order?" — same answers over and over.
Three keyword automations cover the top 80% of questions. Founder only sees the genuinely-unique DMs that need a human.
Pricing qualification (B2B / agency)
Strangers DM "interested in your services". You reply with pricing 50 times a week. Half ghost; the rest want a discount.
Keyword "pricing" auto-fires a DM with your pricing PDF + a Calendly link. Pre-qualified leads book themselves; ghost-prone leads ghost the bot, not you.
Sales response (coaches)
Someone DMs "coaching". You reply 6 hours later, they've already gone with someone else.
Keyword "coaching" fires an instant DM with your coaching overview + a lead-capture step. By the time you see it, they're already in your pipeline.
DM keyword automation in action.
I cut my DM-reply time from 2 hours/day to 15 minutes. The keyword automations handle pricing, shipping, returns — I only touch the unique ones.
We added keyword auto-replies for 'pricing' and 'demo'. Inbound leads stopped ghosting because they got an answer in 5 seconds instead of next-day.
Customer support DMs are now ~70% auto-handled. The founder's time goes to product, not typing "shipping is $5" for the 200th time.
Free, up to 1,000 DMs per month.
Free plan supports unlimited keyword automations and 1,000 outbound DMs/month. Pro ($9/mo): unlimited DMs, 3 IG accounts. Business ($29/mo): 10 IGs, 5 team seats, Google Sheets piping.
Start freeDM keyword auto reply, answered.
How exactly does the keyword match work?
Case-insensitive substring match. If a keyword is "price", a DM containing "What's the price?" or "PRICE" or "price please" all match. You can list multiple keywords per automation (comma-separated) and they all act as OR conditions.
What if a DM matches multiple keyword automations?
The first automation (in your dashboard order) fires. You can re-order automations to control priority. We don't fire multiple auto-replies for one DM — that would look spammy.
What happens if no keyword matches?
Nothing automated — the DM lands in your inbox like a normal Instagram message. You handle it manually. The bot only handles what you've explicitly configured.
Can I include tracked links in the auto-reply?
Yes. Any URL you paste into the DM is wrapped with click attribution automatically. You can see opens, unique clicks, and CTR per keyword in the analytics drawer.
Is keyword auto-reply within Instagram's 24-hour messaging window?
Yes — replying to an incoming DM is always inside the window (the user's DM just opened a fresh 24-hour conversation). You're free to follow up with additional messages within those 24 hours.
Can the keyword auto-reply ask follow-up questions?
Yes. Your auto-reply can include a follow-up prompt ("want me to send the pricing PDF?"), and you can chain a lead-capture step ("drop your email and I'll send it"). Multi-step flows are supported.
Will Instagram flag my account for using keyword auto-reply?
No. Reachlee uses Meta's official Instagram Graph API and respects all rate limits. Keyword auto-reply is one of the most common Meta-approved automation patterns — same compliance as Manychat and other Meta Business Partners.
Instagram