ReachleeAuto-DM everyone
who reacts to your story.
Story reactions and replies fire an instant DM — perfect for launches, polls, and converting story engagement into followers, leads, or customers. Free to start.
What is Instagram story reply automation?
Story reply automation is the workflow where any reaction (emoji), quick reply, or text reply on your Instagram story fires an automated DM. Story interactions are some of the highest-intent signals on Instagram — someone watched your story, tapped a reaction, and is already in a DM thread with you. Reachlee turns that fleeting moment into a real conversation by responding within seconds, before the user has scrolled on.
- Triggers: emoji reactions, quick replies, or any text reply on your story.
- Action: instant DM back with your message, link, or lead-capture prompt.
- Result: story watchers convert into followers, leads, and customers while their interest is hot.
Three steps to live, before your next story.
Connect Instagram + pick a story
Connect via direct Instagram Business Login. In the builder, pick a specific story (after you post it) or set the trigger for all future stories.
Write the DM
Compose the DM Reachlee should fire when someone reacts. Add your link, your lead-capture prompt, your launch details — whatever the story is about.
Go live
Publish the automation. Every reaction or reply on your story fires the DM within seconds. Watch click-through and lead capture land in the analytics drawer.
Made for the story-first creator.
Stories are where your most engaged audience hangs out. Story reply automation captures every interaction before the moment is gone.
Per-story or all-stories triggers
Target a specific story (your launch announcement) or set a default that catches every story from now on. Mix and match across automations.
Reaction + reply both supported
Emoji reactions, quick replies, and text replies all count as triggers. Use one DM for all, or branch logic on the reply content.
5-second response time
Meta delivers the story-reply webhook within 1-2 seconds. Reachlee processes and fires the DM within another 1-2 seconds. Most users see the DM before they scroll past.
Lead capture in the same flow
Story reply triggers can flow straight into a lead-capture step. Reply to story → DM asks for email → lead saved → resource sent. Pure conversion path.
Tracked links
Every link in your DM is wrapped with click attribution. See which story drove the most clicks, conversions, and leads.
24-hour window enforced
Reachlee respects Instagram's 24-hour messaging window automatically. A story reaction starts a fresh window; the DM goes out in compliance.
Story reply playbooks.
Launch day announcement
You post a story about your launch. 200 people react with 🔥. You see them 6 hours later, scroll past, the launch window is over.
Story-reply automation fires the moment someone reacts. They get the launch link + a 20% discount code within 5 seconds. Conversion is highest when intent is fresh.
Poll-based segmentation
Story poll: "Are you a creator or a brand?" 500 votes; you have no idea what to do with them.
Story reply on the poll branches into two automations — creators get the creator nurture DM, brands get the agency pricing DM. One story, two segmented flows.
Free resource for replies
Story says "reply YES for the PDF". 80 replies; you DM the link manually one by one, takes 2 hours, miss half.
Story reply triggers an automated DM with the PDF link. 80 replies → 80 DMs in under a minute. You're back to making content.
Story reply automation in action.
Story reactions used to be a vanity metric. Now they're our top lead source — every emoji on a launch story fires a DM, fires a lead-capture step, lands in our CRM.
I post stories daily, get 300+ reactions, and used to ignore them. Now every reaction turns into a DM conversation. My list grew 40% in a month.
We use story-reply automation for client launches. The 5-second response time is the difference between a hot lead and a forgotten one.
Story reply is on the free plan.
Free plan: 1 Instagram account, 1,000 DMs/month, story reply + comment-to-DM + DM keyword triggers all included. Pro ($9/mo): 3 IGs, unlimited DMs, Growth Gate. Business ($29/mo): 10 IGs, team seats, Google Sheets piping.
Start freeStory reply automation, answered.
Does Reachlee fire on emoji reactions, or only text replies?
Both. Any reaction (emoji), quick reply, or text reply on your story counts as a trigger. You can configure the automation to fire on all of them or just text replies.
Can I target a specific story?
Yes. After you post a story, you can attach an automation to it specifically. Or you can set a default automation that fires for any new story from your account (Pro feature for all-story triggers).
Will the user see the DM as automated?
The DM comes from your account, in your tone, with your link. There's no "sent by a bot" label. To the user, it feels like a fast personal reply.
How fast is the DM sent?
Under 5 seconds. Meta delivers the story-reply webhook within 1-2 seconds, Reachlee processes it within another 1-2 seconds. Most users see the DM notification before they finish swiping to the next story.
Can I capture leads from story replies?
Yes. Story reply triggers feed into Reachlee's lead-capture flow. Story reaction → DM asks for email → user replies → email parsed and saved as a lead → resource delivered. One continuous flow.
What about Instagram's 24-hour messaging window?
Reachlee enforces it automatically. A story reaction or reply opens a fresh 24-hour window; the DM goes out within that window. You can't accidentally send outside the window even if you try.
Can I use story-reply for customer support?
Yes. Many small businesses use it: "reply with your question, we'll DM you a reply with the answer". The automation can route by keyword too, so common questions auto-answer and unique ones get routed to a human.
Instagram