ReachleeAI Instagram replies priced in rupees
and fluent in Hinglish
Six AI Instagram chatbots compared for Indian creators and D2C brands: real INR prices, whether the AI is generative or keyword-based, and whether it can answer 'price kya hai?' in the language it was asked. Reachlee includes AI at ₹799/mo.
Short answer
The best AI Instagram chatbot in India for most creators and D2C brands in 2026 is Reachlee: AI replies to DMs and comments included at ₹799/mo, answered from your own website and price list, in the language the customer wrote in, Hinglish included. ReplyKaro at ₹99 is the budget keyword tool, not a generative AI. PostEngage.ai, LinktoDM, and MySampark are credible INR-priced alternatives with narrower scope, and Manychat costs about four times as much once converted.
AI Instagram chatbots in India, priced in ₹
| Tool | Price in ₹ (as of Sept 2026) | Generative AI? | Hindi / Hinglish / regional | Free plan |
|---|---|---|---|---|
| Reachlee | Growth ₹799/mo incl. AI, 1,000 credits; Business ₹1,499 | Yes, from your website, pasted text, or interview | Matches the sender's language, 20+ languages incl. Hinglish and regional scripts | Yes (no AI on Free) |
| ReplyKaro | Free / ₹99/mo | No, keyword-triggered fixed replies | Hinglish keywords supported; replies are the text you wrote | Yes, with DM caps |
| PostEngage.ai | ₹749 credit pack | Yes, credit-metered | Not documented publicly; verify | Verify on site |
| LinktoDM | From ₹699/mo | AI features vary by plan; verify | Not documented publicly; verify | Verify on site |
| MySampark | Not listed publicly at time of writing | Yes, D2C catalog answers | Hinglish catalog answers are the pitch | Verify on site |
| Manychat | Pro from ~$39/mo ≈ ₹3,300; scales with contacts | Yes, AI Step inside flows | Multi-language model; knowledge lives in flows | Yes (~25 contacts, no AI) |
Prices as of September 2026; USD conversions are approximate. Indian tools restructure plans often, so verify every figure on the vendor's pricing page before paying.
Review the six, one honest verdict each
What the AI answers, how it is billed, and how it handles a Hinglish DM.
1. Reachlee — ₹799 with AI included and language matching
Reachlee Growth is ₹799/mo in India with AI Replies for inbound DMs and AI Comments for public comments, both answered from knowledge you add: a scan of your website, pasted text such as your price list and delivery policy, or an opt-in interview. Language matching is on by default, so 'price kya hai?' gets a Hinglish answer with your real price, and a Tamil DM gets Tamil. The AI never invents a price or a link, sends links only from the allowed list, skips greetings and friend chat, and logs every reply in an Activity feed. One credit per reply sent, skips free, 1,000 credits a month; Business is ₹1,499 with 2,500 credits, 10 accounts, and 5 seats. Pick it when your DMs are the same twenty questions in three languages. Skip it if you need WhatsApp; Reachlee is Instagram only.
2. PostEngage.ai — credit packs for AI replies
PostEngage.ai sells AI reply capacity as a ₹749 credit pack (as of September 2026) rather than a monthly seat, which suits accounts with bursty volume. Pick it when you would rather prepay for a launch month than hold a subscription. Check how many replies a pack buys, whether credits expire, and how it handles Hinglish before you commit; neither is documented clearly on public pages.
3. LinktoDM — INR plans from ₹699
LinktoDM starts around ₹699/mo (as of September 2026) and is built around comment-to-DM and link delivery, with AI features varying by plan. Pick it when link delivery is the main job and AI is a bonus. Verify which tier actually includes generative replies and whether language matching is automatic or a fixed setting.
4. MySampark — D2C catalog answers in Hinglish
MySampark targets D2C brands specifically: the AI answers product and catalog questions in Hinglish, which is the exact DM a Shopify store in Jaipur receives all day. Pricing was not listed publicly at the time of writing (September 2026). Pick it when a product catalog is your whole knowledge base. For coaches, salons, and creators without a catalog, it is the wrong shape.
5. ReplyKaro — ₹99 keyword automation, not AI
ReplyKaro is the cheapest legitimate automation in India at ₹99/mo, and it supports Hinglish keyword matching (as of September 2026). It earns a place because searches for 'AI chatbot India' land on it, but it does not generate answers: it sends the text you wrote when a DM contains a word you chose. Pick it for a first comment-to-DM automation on a tight budget. Do not pick it expecting the tool to answer 'kitne ka hai aur delivery kab tak?' on its own.
6. Manychat — global tool, rupee-unfriendly bill
Manychat's AI used to be a $29/mo add-on; its 2026 pricing folds AI into a Pro plan that starts at $39/mo for 2,500 contacts (as of September 2026, verify on manychat.com), roughly ₹3,300 before it scales with your audience. The AI works as a step inside flows and handles multiple languages. Pick it when you also run Messenger and WhatsApp from one builder and bill in USD anyway. For an Indian creator on Instagram alone, it is the most expensive option here by a wide margin.
Hinglish DMs, before and after
Replies come from the knowledge you add, so yours will carry your prices and your tone. Prices below are illustrative.
"price kya hai?" on a D2C skincare page
Sits unread through a wedding shoot. The customer sends the same question to two other brands and buys from whoever answers first.
"Vitamin C serum ₹649 ka hai, 30 ml. COD available hai aur delivery 3–5 din mein. Product page bhej doon?" Sent within a minute, in the language they asked in, price straight from your knowledge.
"class kab hai? fees?" on a yoga account
You type the same batch timings and fee for the fortieth time this week, usually at night.
"Morning batch 6:30–7:30 hai, Mon–Sat. Monthly ₹1,800, first class free. Location aur booking link chahiye?" A live Share-link goal sends the tracked booking link when they say yes.
"இது சென்னைக்கு டெலிவரி ஆகுமா?" on a saree store
A Tamil question waits until someone on the team who reads Tamil is online.
The AI answers in Tamil from your shipping policy: yes, Chennai delivery in 4–6 days, free above ₹1,999. Same knowledge, different script, no extra setup.
If every rupee counts and you only need fixed replies to fixed keywords, ReplyKaro at ₹99 is the honest budget pick, but it is not an AI chatbot. If your business is a product catalog, look at MySampark. If you also run WhatsApp and Messenger and already pay in dollars, Manychat's Pro plan now includes AI. For an Indian creator or D2C brand that wants AI answering real questions from real knowledge, in Hinglish or Tamil or whatever the customer wrote, with receipts and a flat rupee price, Reachlee Growth at ₹799/mo is the strongest option on this list. Its trade-offs are stated up front: Instagram only, and no AI on Free or Pro.
AI included at ₹799/mo
Reachlee Growth is ₹799/mo in India ($14 elsewhere) with AI Replies, AI Comments, AI Goals, 1,000 AI credits, and 3 Instagram accounts. Business is ₹1,499/mo ($29 elsewhere) with 2,500 credits, 10 accounts, and 5 team seats. One credit per AI reply sent; skips and failures are free. Pay by UPI or card.
Start freeAI Instagram chatbots in India — FAQ
Which AI Instagram chatbot is cheapest in India?
As of September 2026, ReplyKaro at ₹99/mo is the cheapest automation, but it matches keywords and does not generate answers. Among generative AI tools, LinktoDM starts around ₹699/mo, PostEngage.ai sells a ₹749 credit pack, and Reachlee Growth is ₹799/mo with 1,000 AI credits and AI Comments included. Manychat's Pro with AI is about ₹3,300/mo and scales with contacts.
Can the AI reply in Hinglish and regional languages?
Reachlee's AI matches the language the sender wrote in by default, across Hindi, Hinglish, Tamil, Telugu, Marathi, Bengali, Gujarati, Kannada, Malayalam, and 20+ languages. Your knowledge can be in English; the answer comes back in the customer's language with your real price. You can also fix one reply language in Behavior settings.
Is AI auto reply allowed on Instagram in India?
Yes, on the same terms as everywhere: the tool must use Meta's official Instagram API, reply only to people who messaged or commented first, and stay inside the 24-hour messaging window. Every tool on this page connects through Instagram's own login. Avoid any app that asks for your Instagram password; those are browser bots and risk your account.
Will the AI quote a wrong price or make things up?
Reachlee's AI answers only from knowledge you add, scanned website links, pasted text, or an opt-in interview, and never invents prices or links. If a price is missing from your knowledge, it says you will get back to them rather than guessing. Every reply is logged in the Activity feed with the message it answered.
Can the AI DM new followers or send offers to my contact list?
No. Instagram's API only allows replies to people who messaged or commented first, within 24 hours. Reachlee's AI is inbound-only by design. Bulk or cold DMs are not available on the official API from any compliant tool.
Does Reachlee bill in rupees?
Yes. Regional pricing applies at checkout: Growth ₹799/mo and Business ₹1,499/mo in India, with UPI and card support. There is no trial; start on the Free plan (no AI) and upgrade when you want AI Replies.
What counts as an AI credit?
One credit per AI reply actually sent, whether a DM or a public comment reply. Messages the AI skips, such as greetings, emoji-only comments, and spam, cost nothing, and failed sends are never billed. Growth includes 1,000 credits a month and Business 2,500.
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