ReachleeSomeone comments on your Reel.
They get a DM in seconds.
Most people who comment on your Reels don't follow you. The algorithm brought them, and the algorithm will take them away. Reachlee DMs your link the moment they comment — before they scroll on and forget you exist. Free to start, no credit card.
What is Reels comment automation?
Reels comment automation means a tool watches the comments on your Instagram Reel and automatically sends a DM to each person who comments — usually triggered by a keyword you put in the caption, like "comment LINK and I'll send it." It exists because Reels are Instagram's discovery engine: the algorithm pushes your Reel to people who have never seen your account before. When one of them comments, that's the hottest moment you'll ever have with them — they're interested, they're active, and they're about to scroll away forever. "Link in bio" asks them to stop scrolling, find your profile, and tap through. Almost nobody does. A DM flips it: your link lands in their inbox while your Reel is still on their screen. They don't have to go anywhere — you came to them. That's the whole trick, and it's why "comment LINK" captions have quietly become the highest-converting CTA on Reels.
- Trigger: someone comments your keyword — "LINK", "GUIDE", "ME" — on a specific Reel, or on any post or Reel you've ever published.
- Action: Reachlee DMs them your message and link in about 5 seconds, and can drop a rotating public reply under their comment ("Sent it to your DMs ✨") so everyone else sees the keyword works.
- Result: viewers who would have scrolled past your bio link become DMs, follows, emails, and clicks — automatically, on every Reel, including the old ones still getting comments months later.
Three steps, live before your next Reel posts.
Pick a Reel and a keyword
Connect your Instagram Business or Creator account and choose the Reel you want to automate — or select all posts and Reels so every piece of content, past and future, is covered. Then set the trigger: a keyword like "LINK", or match any comment at all. Put the keyword in your caption ("comment LINK and it's yours") so viewers know exactly what to do.
Write the DM
Compose the message that goes out — a friendly line and your link, or more if you want it. You can ask for a follow first, or ask for an email or phone number before the link is sent. Every link Reachlee sends is tracked, so you'll see exactly how many people tapped it, per Reel.
Post the Reel and let it run
Hit publish on the automation, then post your Reel like normal. Every keyword comment fires a DM within about 5 seconds. If the Reel takes off and comments flood in, Reachlee paces the sends inside Instagram's limits on its own — you don't touch anything. Watch clicks and new leads land in your dashboard in real time.
Built for how Reels actually behave.
Reels don't get engagement like feed posts do. They spike, they resurface, and they pull in strangers. Reachlee is built around all three.
Survives the viral spike
A Reel that hits can pull thousands of comments in a few hours — often while you're asleep. Reachlee queues every commenter and paces the DMs automatically inside Instagram's sending limits. Nobody gets skipped, nothing gets flagged, and you wake up to a dashboard full of clicks instead of a backlog of comments.
Covers old Reels too
Reels have a long tail — the algorithm resurfaces them for months, and comments keep trickling in on content you posted last year. Set the trigger to any post or Reel and every new comment on every old Reel gets the same instant DM. Your back catalog quietly keeps working for you.
Follow first, then the link
Most Reel commenters don't follow you yet — they came from the For You feed. Turn on Growth Gate and Reachlee asks them to follow before it hands over the link. It's the cleanest trade on Instagram: they get the thing they asked for, you get a follower who actually wanted your content.
Capture the email before they vanish
A follower is nice. An email is yours. Add a capture step and Reachlee asks for their email or phone number in the DM before sending the link — then saves it as a lead. One viral Reel can fill a list that no algorithm change can ever take away from you.
Every link is counted
Each link Reachlee sends is a tracked short link. We count the taps — per automation, per Reel, including how many unique people clicked. So you don't just know which Reel got views; you know which one actually sent people to your product, your newsletter, or your booking page.
The public reply that fuels the loop
Optionally, Reachlee posts a rotating public reply under each comment — "Sent it to your DMs ✨", "Check your inbox 👀". New viewers scroll the comments, see the keyword works, and comment too. Bonus: comment replies count as engagement, and engagement is exactly what tells the algorithm to keep pushing your Reel.
Three Reels, three very different days.
The fitness creator whose Reel blows up overnight
A 20-second form-check Reel goes viral at 11pm. By morning there are 3,000 comments saying "program?" and "link pls". She spends the whole day copy-pasting the same DM, gets through maybe 400 people, and Instagram temporarily blocks her from sending more. The other 2,600 scrolled on hours ago and will never see her account again.
The automation was already on the Reel with the keyword "PROGRAM". Every commenter got the link within seconds of commenting — all night, all morning, paced safely inside Instagram's limits. She wakes up to the click count, not the backlog. The Reel's caption did the selling; Reachlee did the delivering.
The product drop Reel
A small brand teases a new product in a Reel: "dropping Friday — link in bio." The Reel does numbers, but the bio link gets a trickle of taps. Viewers were mid-scroll; almost nobody left the feed to hunt through a profile. The hype happened, the sales didn't.
Same Reel, new caption: "comment DROP and I'll DM you the early-access link." Every commenter gets the product page in their inbox in seconds, while the hype is still hot. The brand sees exactly how many commenters tapped through — and the comment section full of "DROP" makes the Reel look even more alive to the algorithm.
The old Reel that won't die
A tutorial Reel from eight months ago still gets a few comments every week — "is the template still available?" The creator stopped checking notifications on it long ago, so those comments just sit there. Warm, interested people, quietly ignored.
One automation set to any post or Reel with the keyword "TEMPLATE" covers the entire back catalog. Every new comment on that eight-month-old Reel — and every other old Reel — gets the link instantly. Content posted last year keeps producing leads this year, with zero ongoing effort.
Free for your first thousand DMs a month.
Reels comment automation is on the free plan — 1 Instagram account, 1,000 DMs per month, 10 leads, no credit card. When a Reel takes off, Pro ($9/mo) gives you unlimited DMs plus the add-ons: follow-first Growth Gate, email and phone capture, and the any-post trigger that covers every Reel you've ever published. One viral Reel pays for years of it.
Start freeAuto-DMing Reels comments, answered.
Does this work on Reels comments specifically?
Yes — Reels are the main event, not an afterthought. Reachlee receives Reel comments through Meta's official Instagram API the same instant Instagram does, checks them against your keyword, and sends the DM within about 5 seconds. You can target one specific Reel, a handful, or every post and Reel on your account. It works whether the Reel is ten minutes old or ten months old, and whether the commenter follows you or found you on the For You feed thirty seconds ago.
What happens if my Reel goes viral?
This is exactly the situation Reachlee is built for. When comments flood in — hundreds or thousands in a few hours — Reachlee queues every single commenter and paces the DMs automatically inside Instagram's sending limits. Nobody gets skipped, and you never have to babysit it. A human trying to reply manually would either miss most people or trip Instagram's limits by sending too fast; Reachlee does neither. Your job during a viral spike is to enjoy it. The link delivery is handled.
Can I DM people who commented before I set the automation up?
Yes. Reachlee's Retrigger feature goes back through the existing comments on a Reel and sends the DM to people who commented your keyword before the automation existed. So if a Reel unexpectedly takes off and you scramble to set up an automation an hour later, the early commenters aren't lost — Retrigger catches them up. Combined with the live automation for new comments, everyone who commented gets the link, whenever they commented.
Will Instagram flag my account for this?
No. Reachlee is a Meta-verified Tech Provider built on Meta's official Instagram API — the sanctioned way to automate DMs, and the same foundation the biggest tools in the category use. There's no bot logging into your account, no scraping, no password sharing. Reachlee also respects Instagram's rate limits and paces sends automatically, so even a viral Reel never pushes your account past what Instagram allows. This is the by-the-book way to do it.
Do they need to follow me first to get the DM?
No — and that matters on Reels, where most commenters are non-followers who arrived from the algorithm. Because they commented on your Reel, Instagram allows one private reply to that comment, follower or not. That said, if growing your audience is the goal, turn on Growth Gate: Reachlee asks them to follow first and sends the link the moment they do. Your choice per automation — instant link for maximum reach, or follow-first for maximum growth.
What should my Reel caption actually say?
Keep it to one clear instruction with one keyword: "Comment LINK and I'll send it to you." Short, specific words work best — LINK, GUIDE, ME, DROP. Say it in the Reel itself too, not just the caption, since plenty of viewers never read captions. Avoid "link in bio": a viewer mid-scroll won't leave the feed to dig through your profile, but they will type one word. The comment takes two seconds, the DM arrives in five, and they never had to stop scrolling.
Will people get duplicate DMs if they comment twice?
No. Instagram's rule is one private reply per comment, ever — and Reachlee builds on that so each commenter gets your message once, cleanly. If someone comments the keyword five times, they don't get five DMs. That's good for everyone: commenters aren't spammed, your account stays well inside Instagram's rules, and your DM inbox reflects real people rather than duplicates. It's automation that behaves the way a careful human would — just in five seconds instead of five hours.
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