ReachleeTidio Instagram pricing in 2026:
conversations plus the Lyro add-on
Tidio is a live-chat and support suite that includes Instagram on every plan. It bills per conversation, and its Lyro AI is a separate meter. Here's what Instagram DMs actually cost on Tidio, what's published about its Instagram features, and when a support tool is the wrong shape for a growth job.
What Tidio costs for Instagram, in plain words
As of September 2026, Tidio Instagram pricing is Tidio's regular plan ladder, since Instagram is included on every tier. Free covers 50 conversations a month and 50 lifetime Lyro AI conversations. Starter is $29/mo ($24.17 annually) for 100 conversations, Growth from $59/mo ($49.17 annually) for 250, Plus from $300, Premium custom. Lyro AI is an add-on from $32.50/mo for 50 conversations — roughly $0.50 each. There's a 7-day trial, a 10-agent cap, and no refunds.
How Tidio's billing works
Tidio is a customer-service product first. Its unit is the billable conversation — a visitor or customer thread your team or bot handles — and the plan ladder is a set of conversation caps. Instagram DMs count toward the same cap as website chat and Messenger. Lyro, Tidio's AI agent, has its own allowance: 50 lifetime conversations on Free, then a paid add-on from $32.50 for 50 a month. Flows (automation) carry a separate meter too. For a support desk with a few hundred tickets a month that's coherent. For a creator whose Reel just generated 2,000 'link please' comments, each one is a conversation.
- Free — $0: 50 conversations/mo, 50 lifetime Lyro conversations, Instagram included
- Starter — $29/mo or $24.17/mo annually: 100 conversations
- Growth — from $59/mo or $49.17/mo annually: 250 conversations
- Plus — from $300/mo; Premium — custom
- Lyro AI add-on — from $32.50/mo for 50 conversations (≈ $0.50 each)
- 7-day trial; up to 10 agents; cancel via Settings › Billing › Cancel, active to period end, no refunds
Tidio vs Reachlee for Instagram, line by line
| Tidio (as of Sep 2026) | Reachlee | |
|---|---|---|
| Free plan | 50 conversations/mo, 50 lifetime Lyro convos | 1,000 DMs/mo, 10 leads, 30-day analytics |
| First paid tier | Starter $29/mo ($24.17 annually), 100 conversations | Pro $9/mo, unlimited DMs |
| How volume is metered | Per billable conversation across all channels | DMs unlimited on Pro+; AI credits on Growth/Business |
| AI replies | Lyro add-on from $32.50/mo per 50 conversations | Reachlee AI on Growth ($14/mo), 1,000 credits included |
| Comment-to-DM private reply | Not published | Yes — one private reply per comment within 7 days |
| Story replies | Story reply/reaction flows | Story reply/reaction automation |
| Follow gate | Not published | Growth Gate on Pro and up |
| Instagram accounts | Multiple (count per plan not published) | 1 / 3 / 10 by plan |
| Team seats | Up to 10 agents | 5 on Business |
| Refunds / cancel | No refunds; cancel to period end | Cancel any time; access to period end |
Tidio figures from tidio.com/pricing and tidio.com/ai-agent as of September 2026. 'Not published' means the feature isn't listed on Tidio's Instagram integration page — confirm before buying.
Where a support tool's pricing hurts a growth job
Every DM is a conversation
A comment-to-DM campaign that sends 500 links is 500 conversations. On Growth's 250 cap that's two months of allowance in a day.
AI is a second bill
Lyro is priced separately at roughly $0.50 per conversation. Letting AI answer 1,000 Instagram DMs is about $500 on top of the plan.
The Instagram growth levers aren't listed
Tidio's Instagram page lists keyword replies, story flows, discount codes, and comment management. It doesn't list private comment-to-DM replies or a follow gate — verify before assuming.
Built for tickets, priced for tickets
If your Instagram inbox is customer support for a Shopify store, Tidio's shape fits. If it's a lead engine you're trying to scale, the meter runs the wrong direction.
Tidio is a strong choice if Instagram is one support channel among several for an e-commerce store — you want website chat, Messenger, and Instagram in one inbox with up to 10 agents, and your monthly conversation count is a few hundred. Lyro is a credible AI support agent if you'll pay per conversation. It's the wrong shape for Instagram growth: conversation-metered pricing punishes the viral moment you're trying to create, AI is a separate meter, and the comment-to-DM and follow-gate features aren't published. For that job, Reachlee Growth is $14/mo flat with unlimited DMs and AI replies from your own knowledge.
Flat price for the growth job
Reachlee Free: 1 account, 1,000 DMs/month, 10 leads. Pro $9/mo: 3 accounts, unlimited DMs and leads, Growth Gate, scheduled DMs. Growth $14/mo: Reachlee AI replies to DMs and comments from your own knowledge, 1,000 AI credits. Business $29/mo: 10 accounts, 5 seats, Google Sheets lead piping, 2,500 AI credits. Unified inbox on every plan; official Instagram API; cancel in one click.
Start freeTidio Instagram pricing — FAQ
How much does Tidio cost for Instagram?
Instagram is included on every Tidio plan, so you pay the regular ladder. As of September 2026: Free (50 conversations/mo), Starter $29/mo or $24.17 annually (100), Growth from $59/mo or $49.17 annually (250), Plus from $300, Premium custom. Lyro AI is extra, from $32.50/mo for 50 conversations.
Does Tidio have a free plan for Instagram?
Yes — Free includes Instagram with 50 conversations a month and 50 lifetime Lyro AI conversations. That's enough to test, not enough to run a comment-to-DM campaign; Reachlee's free plan handles 1,000 DMs a month.
How much does Tidio's Lyro AI cost?
Lyro is an add-on from $32.50/mo for 50 AI conversations, roughly $0.50 per conversation, on top of your plan. Free accounts get 50 Lyro conversations total, not per month.
Does Tidio do comment-to-DM on Instagram?
Tidio's Instagram integration page lists keyword replies, story reply and reaction flows, discount codes, contact capture, and comment management. A private comment-to-DM reply and a follow gate aren't published there as of September 2026 — check with Tidio before relying on either.
Can I get a refund from Tidio?
Tidio's FAQ says no refunds. You cancel under Settings › Billing › Cancel and keep access to the end of the period. Use the 7-day trial and the free plan to decide.
Is Tidio's Instagram integration compliant with Meta?
Tidio's Instagram integration is official, which means it operates inside Meta's rules: replies only to people who message first, within the 24-hour window. Reachlee runs on Instagram Business Login with the same constraints and a rate-limit pre-flight on every send.
What's a cheaper alternative to Tidio for Instagram automation?
Reachlee — Pro at $9/mo with unlimited DMs, comment-to-DM, story automation, Growth Gate, and lead capture; Growth at $14/mo adds Reachlee AI. The trade-off is scope: Reachlee is Instagram-only, so if you need website chat and Messenger in the same inbox, Tidio fits better.
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