The right hashtags, not just the popular ones
Get ready-to-paste hashtag sets — broad-reach, niche, and a balanced 30-pack — tailored to your topic. Enter a keyword and go. No signup.
How to use hashtags on Instagram in 2026
Hashtags still help Instagram understand and categorise your content, but the winning move isn't stuffing 30 of the biggest tags — it's a mix. A few broad tags for reach, several mid-size niche tags where you can actually rank, and a couple specific to your exact topic. That blend gets you discovered by the right people instead of buried under millions of posts on a giant tag. This generator builds those three sets for you from your keyword and niche.
- Mix broad, niche, and specific tags — don't rely on the biggest ones alone.
- Niche tags with less competition are where smaller accounts actually get found.
- Rotate your sets so you're not posting identical hashtags every time.
How to generate your hashtags
Enter your topic
A keyword or two describing your post — e.g. 'coffee' or 'yoga'.
Pick your niche
Choose the category closest to your content for better-targeted tags.
Copy a set
Copy the reach, niche, or balanced 30-pack straight into your caption or first comment.
Frequently asked questions
How many hashtags should I use on Instagram?
Anywhere from 3 to 30 works; there's no single magic number. What matters more is the mix — a few broad tags, several niche ones, and a couple specific to your post. This tool gives you sets so you can pick what fits.
Should hashtags go in the caption or the first comment?
Both work and reach is the same. Many creators put them in the first comment to keep the caption clean. Do whatever looks best for your post.
Are these hashtags guaranteed to go viral?
No tool can promise virality — hashtags help discovery, but your hook and content do the heavy lifting. Use these sets to get in front of the right audience, then let strong content convert.
Is it free?
Yes — free, no signup, runs in your browser.