# Reachlee vs Tidio for Instagram: Growth Tool vs Support Desk > Tidio Instagram review vs Reachlee: per-conversation billing from $29/mo for 100, Lyro AI about $0.50 each, no published comment-to-DM, vs Reachlee's $9 Pro. Reachlee vs Tidio # Reachlee vs Tidio for Instagram: a growth tool vs a support desk. Tidio is a live-chat and Lyro AI help desk for e-commerce that includes Instagram as a channel — billed per conversation, from $29/mo for 100\. Reachlee is Instagram growth automation: comment-to-DM, story replies, Growth Gate and lead capture, $9/mo with unlimited DMs on the official Instagram API. [Start free ](/app/) Free to start · No credit card · Set up in under a minute 1Tidio Starter is $29/mo billed monthly ($24.17 annual) for 100 conversations; Growth is $59/mo ($49.17 annual) for 250; Plus starts at $300 (as of September 2026). Reachlee Pro is $9/mo with no conversation count. 2Lyro, Tidio's AI agent, is a separate add-on from $32.50/mo for 50 conversations — about $0.50 each. Reachlee AI is $14/mo on Growth with 1,000 credits included, answering from your own knowledge. 3Tidio is the better pick if you run a Shopify support inbox with a team of up to 10 agents. For comment-to-DM funnels and follow gates — neither published on Tidio's Instagram page — Reachlee is built for the job. Side-by-side ## Reachlee vs Tidio, where it counts. | | Reachlee Pro · $9/mo · unlimited DMs (free plan available) | Tidio Starter · $29/mo · 100 conversations (as of Sept 2026) | | --------------------- | ------------------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------- | | Monthly price | $9/mo Pro · Free $0 · Growth $14 · Business $29 | $29/mo Starter ($24.17 annual) · $59/mo Growth ($49.17 annual) · Plus from $300 · Premium custom — as of September 2026 | | Free plan | Free forever — 1 account, 1,000 DMs/mo, 10 leads, 30-day analytics | Free — 50 conversations/mo, 50 lifetime Lyro conversations, Instagram included; 7-day trial of paid plans | | DM / conversation cap | Unlimited DMs on Pro and above | Billed per conversation: 50 Free · 100 Starter · 250 Growth — Lyro and Flows metered separately | | Instagram accounts | 3 on Pro · 10 on Business | Multiple Instagram accounts supported; exact count per plan not published in our sources | | Team seats | 5 on Business ($29/mo) | Up to 10 agents | | Comment-to-DM | Keyword comment triggers with a private reply, on every plan | Comment management; private-reply comment-to-DM not published — verify on tidio.com | | Follow gate | Growth Gate on Pro — follow-to-unlock | Not published in our sources | | Email / phone capture | Inside the DM, every plan including Free | Contact capture in Instagram flows | | AI replies | Reachlee AI on Growth ($14/mo) — from your own knowledge, AI goals, 1,000 credits included | Lyro AI add-on from $32.50/mo for 50 conversations (≈$0.50 each); 50 lifetime on Free | | Google Sheets | Native on Business — one row per lead | Not published in our sources | | Refund / cancel | Self-serve in Settings, one click, access to period end, no lock-in | Settings › Billing › Cancel; active to period end; no refunds per tidio.com/faq (as of September 2026) | | Official Meta API | Yes — Instagram Business Login; never first-contact, 24-hour window enforced | Official Instagram integration; partner badge not published | Why Reachlee ## Why Instagram-first brands pick Reachlee over Tidio. 01 ### Growth automation, not a ticket queue Tidio's Instagram integration brings DMs into a support inbox: keyword replies, story-reply flows, discount codes, contact capture, comment management. What isn't published is the growth mechanics — a private-reply comment-to-DM or a follow gate. Reachlee is those mechanics: comment keyword to DM on any post or Reel, story reply and reaction triggers, Growth Gate, tracked links with CTR, follow-up nudges, product carousels and Retrigger for missed comments, all on the official Instagram API. 02 ### A viral post is free, not 250 conversations Tidio bills per conversation — 100 a month on Starter at $29, 250 on Growth at $59 (as of September 2026). One good Reel can produce more than that in a day. Reachlee Pro is $9/mo with no DM or conversation count; the only pacing is Meta's, enforced by a rate-limit pre-flight on every send. 03 ### AI included, not $0.50 a conversation Lyro, Tidio's AI agent, is an add-on from $32.50/mo for 50 conversations — roughly fifty cents each — with 50 lifetime conversations on the free plan. Reachlee AI on Growth is $14/mo with 1,000 credits included: it replies to DMs and comments from the knowledge you give it and works toward the goals you set. Business ($29/mo) includes 2,500 credits. 04 ### Leads to Sheets, ads audiences and your CRM Reachlee captures the email or phone number inside the DM on every plan, and Business pipes each lead into Google Sheets as it arrives — from there it's one step to your email tool, CRM or a Meta Ads custom-audience export. Tidio's Instagram flows capture contacts into its own inbox; a Sheets integration isn't published in our sources. Run the numbers ## $29 for 100 conversations vs $9 for unlimited DMs. Tidio Starter is $29/mo billed monthly for 100 conversations, Growth is $59/mo for 250, and Lyro AI adds from $32.50/mo for 50 conversations (as of September 2026). Instagram at any real volume on Tidio means Growth plus Lyro — over $90/mo. Reachlee Pro is $9/mo with unlimited DMs; Growth with 1,000 AI credits is $14/mo; Business with 10 accounts, 5 seats and Sheets is $29/mo. In India, Reachlee Pro is ₹399/mo, billed in INR by Dodo with UPI and cards. [Start free ](/app/) FAQ ## Switching from Tidio? Common questions. How much does Tidio cost for Instagram? Instagram is included on every Tidio plan, so the cost is the conversation plan: Free (50 conversations a month), Starter $29/mo billed monthly or $24.17 annual (100), Growth $59/mo or $49.17 annual (250), Plus from $300, Premium custom — as of September 2026\. Lyro AI is a separate add-on from $32.50/mo for 50 conversations. Reachlee is $0, $9, $14 or $29 a month with no conversation count on paid plans. Does Tidio do comment-to-DM on Instagram? Tidio's Instagram page lists keyword replies, story reply and reaction flows, discount codes, contact capture, comment management and multiple Instagram accounts. A private-reply comment-to-DM and a follow gate aren't published as of September 2026 — verify on tidio.com before you build a comment funnel on it. Reachlee's comment-to-DM sends one private reply per matching comment within Instagram's 7-day window, on every plan. When is Tidio the better pick? When Instagram is one inbox among several and the job is support. Tidio is a live-chat and help-desk platform built for Shopify and e-commerce SMBs: a shared inbox with up to 10 agents, website chat, Lyro answering support questions across channels. If your team answers order-status and returns questions from Instagram alongside web chat and email, Tidio is the right tool. Reachlee doesn't do website chat — it's Instagram growth automation. What does Lyro AI cost on Tidio? Lyro is an add-on from $32.50/mo for 50 AI conversations — about $0.50 per conversation — with 50 lifetime Lyro conversations on the free plan (as of September 2026). Reachlee AI is included in Growth at $14/mo with 1,000 credits, and in Business at $29/mo with 2,500; it answers Instagram DMs and comments from your own knowledge. How do I cancel Tidio, and is there a refund? Cancel from Settings › Billing › Cancel; your plan stays active to the end of the billing period, and Tidio's FAQ states it doesn't issue refunds (as of September 2026). Reachlee doesn't publish a refund window either; cancellation is self-serve in Settings, one click, access kept to period end, no lock-in. Is Reachlee compliant with Instagram's rules? Yes. Reachlee runs on the official Instagram API through Instagram Business Login — no password, no browser bot. It never first-contacts anyone, sends one private reply per comment within Instagram's 7-day window, respects the 24-hour messaging window and runs a rate-limit pre-flight on every send. Tidio's Instagram integration is also an official one. Can Reachlee replace Tidio's shared inbox? For Instagram DMs, partly. Reachlee has a unified inbox for the conversations your automations start, and Business gives 5 team seats across 10 accounts. It doesn't cover website live chat, email or a 10-agent help desk. If you need those, keep Tidio for support and run Reachlee for the comment-to-DM, story and follow-gate funnels Tidio doesn't publish. --- Source: https://www.reachlee.co/vs/tidio