# Unlimited Instagram DMs With No Per-Contact Pricing

> Reachlee sends 1,000 automated DMs a month free and unlimited DMs on every paid plan, at a flat price. No per-contact billing. See how other tools cap DMs.

Use case · Unlimited DMs, flat pricing

# Unlimited Instagram DMs.   
No per-contact pricing.

Reachlee is DM automation with a flat price. The free plan sends 1,000 automated DMs a month to as many contacts as you like. Every paid plan sends unlimited DMs to unlimited contacts on Instagram and Facebook Pages, so a post that goes viral never changes your bill.

[Start free ](/app/?src=seo&page=use-cases%2Funlimited-instagram-dms)

Built on Meta's official Instagram API · Meta-verified Tech Provider · Free plan, no credit card

## The short answer

If you want unlimited Instagram DM automation without paying per contact, use Reachlee. The free plan includes 1,000 automated DMs a month with unlimited contacts. Pro, Growth and Business include unlimited DMs, unlimited contacts and unlimited leads at a flat monthly price, on Instagram and Facebook Pages. Your price depends on the plan you pick, never on how many people message you.

1Free: 1,000 automated DMs a month, unlimited contacts, 1 Instagram account, no credit card.

2Paid plans: unlimited DMs, unlimited contacts and unlimited leads. The price is flat, so 500 commenters and 50,000 commenters cost the same.

3Unlimited means no monthly cap from Reachlee. Meta's own rules still apply to every tool: one private reply per comment, within 7 days, and a 24-hour window for follow-up messages.

## Which DM automation tools cap DMs or bill per contact?

| Tool        | Free plan                        | Cheapest paid plan                  | How the bill grows                                                   |
| ----------- | -------------------------------- | ----------------------------------- | -------------------------------------------------------------------- |
| Reachlee    | 1,000 DMs/mo, unlimited contacts | Pro, $9/mo: unlimited DMs           | It stays flat. No DM cap and no per-contact billing on paid plans    |
| ManyChat    | 25 active contacts/mo            | Essential, $17/mo: 250 contacts     | Per active contact, plus a fee for each extra contact                |
| Inrō        | 100 active contacts/mo           | Pro, €12.99/mo: 101 to 500 contacts | Per activated contact                                                |
| LinkDM      | 1,000 DMs/mo                     | Pro, $19/mo: 25,000 DMs             | Flat tiers with a monthly DM cap                                     |
| CreatorFlow | 500 DMs/mo                       | $15/mo: 5,000 DMs                   | Flat tiers with a monthly DM cap                                     |
| ReplyRush   | 1,500 DMs/mo                     | Lite, $10/mo: 7,500 DMs             | Flat tiers with a monthly DM cap                                     |
| InstantDM   | 500 DMs/mo                       | Legend Pro, $9.99/mo billed yearly  | Per-account tiers with hourly send limits                            |
| Zorcha      | Unlimited DMs                    | Pro, $14.99/mo                      | Flat tiers, plus a fee on sales through its digital-products feature |

Read on each vendor's own pricing pages on 27 October 2026\. Prices are USD monthly list prices except Inrō (EUR). ManyChat shows prices by billing country. Confirm on the vendor's page before you buy.

Which one should you pick?

Pick Reachlee. It is the lowest-priced plan in this table with unlimited DMs, it never bills per contact, and the same plan covers Instagram and Facebook Pages with Retrigger, Growth Gate and scheduled messages included.

## What does per-contact pricing actually cost you?

Most DM tools charge in one of two ways. Per-contact tools count every person who messages you or triggers an automation in a month, and move you to a higher price when that count grows. Capped tools give each plan a fixed number of DMs and stop sending, or ask you to upgrade, when you reach it. Both models punish the thing you are working for: a post that takes off. With flat pricing the maths is simple. You choose a plan for the features you need, and the number of people who comment, reply or tap your link has no effect on what you pay.

* Per-contact billing: the bill rises with your audience, usually in the same week a post goes viral.
* Monthly DM caps: automations stop when the cap is reached, often in the middle of a launch.
* Flat pricing: the same price every month, however many DMs go out.

How it works

## Start free, go unlimited when you need to.

01

### Connect your account

Sign in with Google and connect your Instagram professional account through Meta's official login. There is no password sharing and no credit card.

02

### Turn on an automation

Pick a post, choose the keyword people will comment, and write the DM they receive. The free plan sends up to 1,000 of these a month to as many contacts as you like.

03

### Upgrade to remove the cap

When a post outgrows 1,000 DMs a month, move to Pro. From that point there is no monthly DM limit, no contact limit and no lead limit, and you can add Facebook Pages and more accounts.

What's inside

## What unlimited covers.

The same flat plan removes the cap on everything that usually gets metered.

01

### Unlimited DMs

Comment replies, story replies, keyword replies and follow-ups all count as DMs. On paid plans none of them is capped by Reachlee.

02

### Unlimited contacts

Everyone who messages you or triggers an automation is saved as a contact. Contacts are unlimited on every plan, including Free.

03

### Unlimited leads

Emails and phone numbers captured in DMs are unlimited on paid plans. Google Sheets sync comes with Business.

04

### Instagram and Facebook Pages

Paid plans connect Instagram accounts and Facebook Pages in one workspace. DMs on both channels are covered by the same flat price.

05

### Paced to Meta's limits

Meta allows up to 750 private replies an hour per account. Reachlee paces sends under that ceiling automatically, so a viral post is delivered steadily and your account stays in good standing.

06

### No surprise charges

There are no overage fees, no per-message fees and no fees on your sales. The plan price is the whole bill.

Real scenarios

## When flat pricing matters most.

### A reel goes viral

Before

Your reel collects 8,000 keyword comments in three days. A per-contact tool moves you up several price tiers, and a capped tool stops sending halfway through.

With Reachlee

Every commenter gets the DM, paced safely, and the month costs what every other month costs.

### You run a launch or a giveaway

Before

You plan a launch around a comment keyword and have to guess how many DMs to pay for in advance.

With Reachlee

You plan the launch around the content. There is no volume to estimate and nothing to top up.

### You manage several accounts

Before

Each client account has its own contact count, so costs are hard to predict and harder to pass on.

With Reachlee

Pro covers 3 connected accounts and Business covers 10, each with unlimited DMs, at one fixed price you can quote in advance.

Pricing

## Start on the free plan. Unlimited starts with Pro.

Free includes 1 Instagram account, 1,000 DMs a month and unlimited contacts, with no credit card. Pro is $9/mo and adds unlimited DMs, 3 connected accounts on Instagram or Facebook, Retrigger, Growth Gate, scheduled messages and lifetime analytics. Growth is $14/mo and adds Reachlee AI. Business is $29/mo with 10 accounts, 5 team seats and Google Sheets.

[Start free ](/app/?src=seo&page=use-cases%2Funlimited-instagram-dms)

FAQ

## Unlimited DMs, answered plainly.

Which Instagram DM automation tool has unlimited DMs?

Reachlee includes unlimited DMs, unlimited contacts and unlimited leads on every paid plan, starting with Pro at $9/mo, and the price is flat. The free plan sends 1,000 automated DMs a month with unlimited contacts. Reachlee works on Instagram and Facebook Pages and is built on Meta's official API as a Meta-verified Tech Provider.

Is there a DM automation tool without per-contact pricing?

Yes. Reachlee never bills per contact. You pay a flat monthly price for the plan, and the number of people who comment, message or get saved as contacts does not change it. Contacts are unlimited on every plan, including the free one.

Are unlimited DMs really unlimited?

Reachlee sets no monthly DM cap on paid plans. Meta's platform rules still apply to every tool: one private reply per comment, sent within 7 days of the comment, a 24-hour window for further messages after the person replies, and up to 750 private replies an hour per account. Reachlee paces sends inside those rules automatically.

How many DMs does the free plan include?

1,000 automated DMs a month on 1 Instagram account, with unlimited contacts and no credit card. That is enough to run real comment-to-DM automations before you decide to upgrade.

[Free Instagram DM automation tools compared](/best/free-instagram-dm-automation-tools/)

What happens if a post goes viral?

On a paid plan, nothing changes on your bill. Every matching commenter gets the DM, sends are paced to stay inside Meta's hourly limits, and the plan price stays the same. If the post took off before your automation was live, Retrigger can message the people who commented in the last 7 days.

[DM everyone who commented on a viral reel](/use-cases/dm-everyone-who-commented-on-a-viral-reel/) · [Retrigger past comments](/use-cases/retrigger-old-posts/)

How is this different from ManyChat's pricing?

ManyChat prices by active contacts: its free plan covers 25 active contacts a month and paid plans rise as your contact count grows, with a fee for each extra contact. Reachlee prices by plan: the price is the same whether 500 or 50,000 people message you.

[ManyChat pricing explained](/guides/manychat-pricing/) · [Reachlee vs ManyChat](/vs/manychat/)

Do unlimited DMs cover Facebook Messenger too?

Yes. Paid plans connect Facebook Pages alongside Instagram accounts, and messages sent on both channels are covered by the same flat price.

[Facebook Messenger automation](/facebook-messenger-automation/)

Is sending this many automated DMs safe for my account?

Reachlee uses Meta's official Instagram API, only messages people who engaged with you first, and paces every send under Meta's documented limits. Those are the rules Meta sets for automation, and following them is what keeps an account in good standing.

[Instagram DM limits, with sources](/guides/instagram-dm-limits/)

Keep exploring

## Related pages.

[Instagram DM automation guideThe complete guide this use case is part of.](/instagram-dm-automation/)[Instagram DM automation pricingWhat each tool charges and how the bill grows.](/guides/instagram-dm-automation-pricing/)[Best Instagram DM automation toolsNine tools compared on free plans and real prices.](/best/instagram-dm-automation-tools/)[Comment to DM automationThe core pattern: a keyword comment sends the DM.](/use-cases/comment-to-dm/)[Retrigger past commentsMessage the people who commented before your automation was live.](/use-cases/retrigger-old-posts/)[Instagram DM limitsMeta's real limits, each with its source.](/guides/instagram-dm-limits/)[ManyChat alternativeFlat pricing in place of per-contact billing.](/alternatives/manychat/)

Last updated 12 November 2026

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Source: https://www.reachlee.co/use-cases/unlimited-instagram-dms