# Instagram Leads to Google Sheets — auto-pipe every DM lead > Every email or phone number captured in Instagram DMs lands in your Google Sheet within seconds — with username, source post, and timestamp. No Zapier, no Make, no manual exports. Use case · Google Sheets integration # Instagram leads, straight to Google Sheets. Every email or phone number captured in a DM lands in your Sheet within seconds — with username, source post, and timestamp. No Zapier glue, no Make scenarios, no manual CSV exports. Built for agencies, businesses, and creator-operators. Updated August 2026 · Human-verified [Start free ](/app/) Business plan ($29/mo) · Set up in 60 seconds · One Sheet per Instagram account ## How do you get Instagram leads into Google Sheets in 2026? There are three ways to get Instagram leads into a Google Sheet. (1) A DM automation tool with a native Sheets integration — Reachlee (Business plan, $29/mo) appends each captured lead as a row with no middleware; simplest and least fragile. (2) A Zapier, Make, or n8n workflow — works, but you build it, maintain it, and pay task-based pricing that grows with lead volume. (3) Manual export or copy-paste into a CSV — free, but slow, error-prone, and always stale. 1On Business plan, connect a Google Sheet once via OAuth. Every DM-captured lead (email or phone) lands as a new row in seconds. 2Each row carries the lead's Instagram username, the captured value, the source post, and a timestamp in your workspace timezone. Tabs are auto-created monthly. 3Connect a separate Sheet per Instagram account (great for agencies running multiple client brands). No Zapier, Make, or n8n in the middle. ## Native integration vs. Zapier vs. Make vs. n8n. | | Reachlee (native) | Zapier | Make | n8n | | ---------------- | ---------------------------------------------------------------------- | ------------------------------------------------------------------------ | ------------------------------------------------------------ | ------------------------------------------------------------------------- | | Setup time | \~60 seconds: OAuth into Google, pick the Sheet | 30–60 min: build the zap, map fields, test | 30–60 min: build the scenario, map modules, test | 1–3 hours: self-host or cloud setup, then build the workflow | | Monthly cost | Included in Business ($29/mo) — no per-lead charges | Free tier around 100 tasks/mo, then paid plans; each lead consumes tasks | Task-based pricing that grows with lead volume | Free if self-hosted (you run the server); cloud plans are execution-based | | Who maintains it | Reachlee — it's a product feature, not your workflow | You — remap fields when either side changes | You — same, plus scenario error handling | You — including server updates if self-hosted | | Failure mode | Direct Sheets API v4 write from the same system that captured the lead | Zaps can break silently — leads stop flowing until you notice | Scenarios can error out mid-run; you monitor the error queue | Workflow or host goes down; you monitor executions yourself | | Trigger source | The DM capture itself — no webhook hop needed | Depends on a webhook or polling connection to your DM tool | Same — webhook or polling from a third-party trigger | Same — webhook or polling from a third-party trigger | Third-party pricing described as of August 2026 — all three use task/operation-based models that scale with volume; check each vendor for current plans. The honest verdict If you already run Zapier, Make, or n8n for a dozen other workflows and enjoy maintaining them, a workflow tool works fine — and n8n self-hosted is genuinely free if you're technical. But if the only thing you need is "lead captured in an Instagram DM → row in a Google Sheet," a native integration is faster to set up, has no per-lead task costs, and has one less system that can silently break during a launch. ## What is the Reachlee Google Sheets integration? The Reachlee Google Sheets integration is a one-time OAuth connection between your Reachlee workspace and a Google Sheet you control. Once connected, every new lead Reachlee captures inside an Instagram DM — an email or phone number given in reply to an ask-first capture prompt — is appended as a new row in that Sheet within seconds. Your CRM, your email tool, and your client reporting all read from that Sheet, so the lead is live everywhere almost immediately. * Connect once: OAuth into Google, pick the Sheet. Takes \~60 seconds. * Per-account Sheets: each Instagram account in your workspace can point to its own Sheet (agency use case). * Each row: Instagram username, the captured email or phone number, the source post, and a timestamp in your workspace timezone. * Tabs are auto-created monthly, so a year of leads stays organized without you touching the file. * Writes via Sheets API v4 — Google's official, secure, OAuth-scoped endpoint. No middleware. How it works ## From comment to spreadsheet row, automatically. 01 ### A comment or DM fires your automation Someone comments your keyword on a post or Reel (or reacts to a story), and Reachlee sends your automated DM. Inside that DM, an ask-first capture step requests their email — or phone number — before delivering the link or freebie. Email and phone capture are Pro features ($9/mo). 02 ### The lead replies, Reachlee captures the value When they reply with an email or phone number, Reachlee validates and stores it as a lead — attached to their Instagram username and the post that started the conversation. 03 ### Connect Google in Settings → Integrations (Business) On the Business plan, click "Connect Google Sheets", approve Google's OAuth screen, and pick the Sheet. Reachlee only gets scoped Sheets access — not your Drive, Gmail, or other files. 04 ### A row is appended within seconds Every captured lead is appended as a new row: username, captured email or phone, source post, timestamp in your workspace timezone. Reachlee auto-creates a fresh tab each month, so January's leads don't pile into the same tab as December's. What's inside ## Built for client reporting and CRM hygiene. Designed so your agency, your team, and your client all see the same lead data, in real time, in the tool they already use. 01 ### Per-account Sheets Each Instagram account in your workspace can connect to its own Sheet. Agency running 5 clients = 5 separate Sheets, one per client, each piped automatically. 02 ### Source attribution per lead Every row includes the source post. Your client sees not just the lead, but which Reel or post drove it — attribution without a single UTM parameter. 03 ### Real-time, not batched Leads land within seconds of capture, not on a 15-minute cron. Your client checking the Sheet during a launch sees the pipeline filling live. 04 ### No Zapier middleware Reachlee writes to your Sheet directly via Google's Sheets API v4\. No Zapier subscription, no Make scenario, no broken zap discovered three weeks after it stopped firing. 05 ### Auto-created monthly tabs Reachlee opens a new tab in the Sheet each month, timestamped in your workspace timezone. A year of lead flow stays browsable without anyone cleaning up the file. 06 ### Read by every tool you use Mailchimp, ConvertKit, Beehiiv, HubSpot, custom dashboards — they all read from Google Sheets. Your lead is live in every downstream system within seconds. Real scenarios ## Three playbooks that end in a spreadsheet. ### Lead magnet from a Reel comment Before You post a Reel — "comment GUIDE for the free checklist." Leads pile up as comments; you DM the link manually and never learn who actually wanted it, let alone their email. With Reachlee Comment GUIDE → automated DM asks for their email before sending the checklist → the reply is captured and appended to your Sheet with username, email, source Reel, and timestamp. Your email tool reads the Sheet; the welcome sequence starts the same day. ### Phone numbers for a WhatsApp follow-up list Before You sell a high-touch offer and close on WhatsApp, but collecting numbers means back-and-forth DMs and copy-pasting into your phone. With Reachlee The capture step asks for a phone number instead of an email (Pro feature). Each number lands in the Sheet next to the username and the post that sourced it — your sales follow-up list builds itself while you sleep. ### Agency reporting from the same Sheet Before Client asks "how many leads did our Reel drive?". You export from your IG tool, pivot in a spreadsheet, email a PDF nobody opens. With Reachlee The client's Sheet fills in real time, one tab per month, each row tagged with the source post. "Reporting" becomes sharing a link once — the monthly tabs are the monthly report. ## Sheets piping in action. > Per-client Sheets piping changed our agency reporting. Clients see leads in real time during launches — we don't even send a weekly report anymore. **Aisha** · Agency founder > We replaced a Zapier zap that broke every other month. Reachlee writes directly to Sheets — six months in, zero failures. **Carlos** · Marketing ops, DTC brand > Beehiiv reads from the Sheet. Lead captured at 9 AM is in our welcome email by 9:01 AM. The data lag we used to live with is just gone. **Nina** · Newsletter operator Pricing ## Capture is Pro ($9/mo). Sheets piping is Business ($29/mo). Email and phone capture in DMs are Pro features — leads live inside Reachlee's Contacts. The Google Sheets integration is on Business, which also unlocks 10 Instagram accounts and 5 team seats — built for agencies and growing businesses. Compare that to a workflow tool: task-based pricing that grows with every lead, plus the DM tool subscription underneath it anyway. [Start free ](/app/) FAQ ## Instagram leads to Google Sheets, answered. Can Instagram DM leads go to Google Sheets without Zapier? Yes. Reachlee has a native Google Sheets integration on the Business plan ($29/mo): connect your Sheet once via Google OAuth, and every lead captured in a DM is appended as a new row within seconds — no Zapier, Make, or n8n workflow in the middle, and no per-task charges as your lead volume grows. What data gets written for each lead? Each row includes the lead's Instagram username, the captured value (email or phone number), the post that triggered the automation, and a timestamp in your workspace's timezone. Reachlee also auto-creates a new tab in the Sheet each month, so leads stay organized by period without manual cleanup. What can you actually capture from an Instagram DM? Reachlee's capture flow is ask-first: the automated DM asks for an email address or a phone number before delivering the link or freebie, and the reply is validated and stored as a lead. Both email capture and phone capture are Pro features ($9/mo). What plan do I need — honestly? Two things stack: email/phone capture in DMs is Pro ($9/mo), and the Google Sheets integration itself is Business ($29/mo, which includes everything in Pro). If you only need leads inside Reachlee's Contacts, Pro is enough. If you need them flowing into a Sheet for your CRM, email tool, or client reporting, that's Business. Do I need an Instagram Business account? Yes — a professional account (Business or Creator) is required. That's a Meta platform rule, not a Reachlee one: Instagram's API only allows automated DMs and comment triggers on professional accounts. Switching is free in the Instagram app under Settings. What scope does Reachlee request on my Google account? Scoped Sheets access via Google's official OAuth — enough to append rows to the Sheet you connect. Reachlee can't read your Gmail, browse your Drive, or touch files beyond what you authorize, and you can revoke access anytime from your Google account settings. How is this different from a Zapier or Make workflow? A workflow tool sits between your DM tool and the Sheet: you build the trigger, map the fields, and maintain it — and as of August 2026, Zapier's free tier covers roughly 100 tasks a month before paid plans kick in, with Make and n8n cloud on similar task-based models. Reachlee writes to the Sheet directly from the same system that captured the lead: nothing to build, nothing extra to pay per lead, one less thing to break silently. Can I connect multiple Sheets — one per Instagram account? Yes — that's the agency pattern. Each Instagram account in your workspace can point to its own Sheet. Connect 5 client accounts to 5 client Sheets and every client sees their own leads in their own file, in real time. What if I disconnect the Sheet? Reachlee stops writing new leads to the disconnected Sheet. Existing rows stay — it's your Sheet, your data. Leads keep accumulating in Reachlee's Contacts, and you can reconnect anytime to resume piping. Keep exploring ## Related for the Sheets-piping setup. [Lead capture in DMsThe ask-first capture flow that feeds the Sheet.](/use-cases/instagram-lead-capture/)[Phone number captureCollect numbers in DMs for call or WhatsApp follow-up.](/use-cases/phone-number-capture/)[Comment-to-DM automationThe trigger that starts most lead-capture flows.](/use-cases/comment-to-dm/)[How to capture leads from InstagramThe full step-by-step guide, from trigger to Sheet.](/how-to/capture-leads-from-instagram/)[Reachlee for agenciesPer-client Sheets piping and multi-account workspaces.](/for/agencies/)[All use casesEvery Reachlee automation recipe in one place.](/use-cases/) --- Source: https://www.reachlee.co/use-cases/google-sheets-instagram-leads