# Facebook Messenger Auto Reply by Keyword > Auto-reply to Facebook Page messages by keyword: prices, hours, bookings and links answered in Messenger in seconds, day or night. Ice breakers included. Use case · Messenger keyword replies # Answer your Page's messages the second they arrive. When someone messages your Facebook Page a keyword — PRICE, MENU, BOOK — Reachlee answers in Messenger in seconds with the right text, buttons and links. Or answer every message, and let ice breakers greet each new chat. Updated September 2026 · Human-verified [Get started ](/app/?src=seo&page=use-cases%2Ffacebook-keyword-auto-reply) Official Messenger Platform · Replies in seconds, day or night · Pages start on Pro 1A Messenger keyword reply answers a message to your Facebook Page automatically when it contains a keyword you chose — or every message, if you prefer. 2Because the person messaged first, the 24-hour window is already open: the reply, a follow-up, a carousel or a lead question can all go out. 3Pair it with ice breakers, up to four tappable questions that start new conversations on the right keyword. 4Included on Reachlee Pro ($9/mo), Growth and Business, next to your Instagram automations. ## What is a Messenger keyword auto-reply? It is a rule on your Facebook Page: when an incoming Messenger message contains a word you picked, a reply you wrote goes back instantly. Most Pages receive the same handful of questions every day — prices, opening hours, the booking link, shipping times — and a keyword reply answers each one in seconds, at any hour, with a button or a tracked link where it helps. * Trigger: a message containing your keyword, such as PRICE, HOURS or BOOK — or any message at all. * Reply: text, buttons, tracked links, a product carousel, or a question that captures an email or phone number. * Follow-through: one reminder inside the 24-hour window if the person goes quiet. Matching ## Keyword matching that doesn't misfire. 01 ### Whole-word starts A keyword only fires where it starts a word, so 'link' matches 'LINK!', '#link' and 'send link please' but never 'blinking' or 'unlink'. Short keywords like 'hi' stop firing inside 'this' and 'scholarship'. 02 ### Built for every language The end of the word is left open on purpose, so languages that attach suffixes — Korean, Turkish, Georgian — still match their stem. Case never matters. 03 ### Several keywords, one answer Put 'price', 'cost' and 'how much' on the same automation, so people who phrase it differently get the same reply. 04 ### Or answer everything Choose any message to send a greeting with your top options — useful while you're offline or for Pages whose messages are mostly one kind of question. ## Keyword replies, ice breakers or AI: which to use. | | Keyword reply | Ice breakers | Reachlee AI | | ------------- | ------------------------------------------- | --------------------------------- | ------------------------------------ | | Starts from | A keyword in their message | A question they tap in a new chat | What their message is about | | Best for | Predictable questions with one right answer | Steering first-time visitors | Questions phrased a hundred ways | | What they get | The reply you wrote | The answer set for that question | An answer from your Page's knowledge | | Plans | Pro and up | Pro and up | Growth and Business | Most Pages run all three: ice breakers for new chats, keyword replies for the known questions, and AI for everything else on Growth. How it works ## Set it up in three steps. 01 ### Connect your Page Settings → Connected accounts → Connect account → Facebook, then pick the Page. Pages start on Pro and share your plan's account limit with Instagram. 02 ### Choose the keywords Start from the 'Respond to all your DMs' template, add the words people actually use, or switch to any message. 03 ### Write the reply and go live Add text, buttons, a tracked link, a carousel or a lead question. The preview shows the Messenger message exactly as it will arrive. Real scenarios ## Keyword replies Pages rely on. ### Price lists Before 'How much?' arrives twenty times a day and waits for someone to be free. With Reachlee PRICE returns the price list and an order button in seconds, day or night. ### Hours and location Before People message to ask whether you're open, then give up. With Reachlee HOURS returns today's hours, the address and a map link. ### Bookings Before Appointment requests bounce between Messenger and the phone. With Reachlee BOOK sends the booking link, and asks for a phone number if they'd rather be called. ### Order questions Before 'Where is my order?' clogs the inbox after every sale. With Reachlee ORDER sends the tracking page and the returns policy. ### Course and community access Before Buyers message asking where to find the course. With Reachlee ACCESS sends the login link and the support email. ## Why the 24-hour window works in your favour here. On Messenger a Page can send free-form messages for 24 hours after the person last messaged it. A keyword reply always starts inside that window, because the person wrote first, so the whole exchange — the reply, a carousel, a lead question, one follow-up — is allowed. Outside the window only narrow, non-promotional message tags are allowed, and Reachlee won't send anything that falls outside those rules. Keyword replies alongside Meta Business Suite. Business Suite has free automated responses, such as an instant reply to new messages, and many Pages keep them. Reachlee adds what those don't: tracked links and buttons, carousels, lead capture with Google Sheets on Business, one follow-up, AI answers on Growth, and the same automations running on your Instagram from one dashboard. Turn one of them off if both would answer the same message. Pricing ## Keyword replies on your Page, from $9/mo. Pro is $9/mo (₹499 in India): unlimited DMs, contacts and leads, automations on every post, Retrigger and follow-ups, and 3 connected accounts shared between Instagram and Facebook Pages. Growth ($14/mo, ₹899 in India) adds Reachlee AI with 1,000 credits a month. Business ($29/mo, ₹1,499 in India) adds 10 accounts, 5 team seats, Google Sheets and 2,500 AI credits. The Free plan covers one Instagram account; Facebook Pages start on Pro. [Get started ](/app/?src=seo&page=use-cases%2Ffacebook-keyword-auto-reply) FAQ ## Messenger keyword auto-reply — questions. Can the auto-reply answer every message, not just keywords? Yes. Switch the trigger to any message and every incoming Messenger message gets your reply — handy as a greeting with your most common options. What happens if a message matches two automations? Keep keywords distinct across automations, so each question maps to one answer. Putting synonyms on the same automation ('price', 'cost', 'how much') is the simplest way to avoid overlaps. Can I reply in more than one language? Yes. Add the keyword in each language to the same automation, or run one automation per language. Matching respects scripts such as Korean or Arabic, and case never matters. Will people know it's automated? Replies arrive in seconds, so many will guess, and that's fine: a fast, correct answer beats a slow personal one. You can still reply by hand in the same thread whenever you want. Do keyword replies work on my Instagram too? Yes. The same automation types run on Instagram DMs, and both channels live in one Reachlee workspace. [Instagram DM keyword trigger](/use-cases/dm-keyword-trigger/) Is it on the Free plan? No. Facebook Pages start on Pro ($9/mo). The Free plan covers one Instagram account. Keep exploring ## More on Facebook Messenger. [Messenger ice breakersUp to four tappable questions that greet every new conversation.](/guides/facebook-messenger-ice-breakers/)[Reachlee for Facebook PagesEverything Reachlee automates on your Page, next to your Instagram.](/facebook-messenger/)[Facebook comment-to-MessengerA keyword comment on your Page post becomes a private Messenger conversation.](/use-cases/facebook-comment-to-messenger/)[Facebook Messenger lead captureCollect emails and phone numbers inside the conversation.](/use-cases/facebook-lead-capture/)[The Messenger 24-hour ruleWhat you can send, when, and what message tags allow.](/guides/facebook-messenger-24-hour-rule/)[Facebook Messenger automation guideHow Messenger automation works on Pages, what Meta allows, and how to choose a tool.](/facebook-messenger-automation/) --- Source: https://www.reachlee.co/use-cases/facebook-keyword-auto-reply