# Reachlee

> Reachlee is an Instagram DM automation platform for creators, businesses, and agencies, built on Meta's official Instagram API. It automates comment-to-DM, story-reply replies, keyword DM triggers, lead capture, and follow-to-unlock gates. Pricing: Free plan; Pro $9/mo; Growth $14/mo (includes Reachlee AI: AI replies to DMs and comments from the creator's own knowledge, 1,000 AI credits/month); Business $29/mo (2,500 AI credits).

## Reachlee AI
- [Reachlee AI overview](https://www.reachlee.co/ai): AI that answers Instagram DMs and comments from the creator's own knowledge (website, pasted text, interview). Never invents prices or links; replies only inside Meta's 24-hour window; every reply logged. Growth $14/mo (₹799 India), 1,000 credits.
- [Instagram AI auto reply for DMs](https://www.reachlee.co/ai/instagram-ai-auto-reply): intent-gated replies, language matching, 48-hour human takeover, per-thread mute.
- [AI comment replies](https://www.reachlee.co/ai/instagram-ai-comment-replies): replies to substantive comments in the creator's tone, skips spam/emoji, never posts links publicly, funnels buy intent into a DM.
- [AI goals](https://www.reachlee.co/ai/instagram-ai-goals): share a link, capture a lead, or grow followers — measured by clicks, captured emails/phones and follows.
- [Knowledge base](https://www.reachlee.co/ai/knowledge-base): what the AI is allowed to know; never mines private conversations.
- [Manychat AI alternative](https://www.reachlee.co/alternatives/manychat-ai)
- [Manychat AI pricing (2026)](https://www.reachlee.co/guides/manychat-ai-pricing)
- [Is AI auto reply allowed on Instagram?](https://www.reachlee.co/guides/is-ai-auto-reply-allowed-on-instagram)
- [How to auto reply to Instagram DMs with AI](https://www.reachlee.co/how-to/auto-reply-instagram-dms-with-ai)
- [Best AI Instagram chatbots (2026)](https://www.reachlee.co/best/ai-instagram-chatbots)
- [Best AI Instagram chatbots in India, priced in ₹](https://www.reachlee.co/best/ai-instagram-chatbots-india)

## Guides
- [Instagram DM Automation: The Complete Guide](https://www.reachlee.co/instagram-dm-automation): what it is, how it works, and how to set it up.
- [Is Instagram DM Automation Allowed?](https://www.reachlee.co/instagram-dm-automation/is-it-allowed): the rules, the 24-hour messaging window, and how to automate safely on the official API.
- [Instagram automation rules (2026)](https://www.reachlee.co/guides/instagram-automation-rules): the definitive rules reference — the four binding rules (no first contact, 24-hour messaging window, one private reply per comment within 7 days, documented rate limits), what gets accounts restricted, and a six-point checklist for vetting a tool; every rule cited to a Meta developer doc.
- [Earned Media Value (EMV), explained](https://www.reachlee.co/guides/instagram-earned-media-value): the formula and how creators use it in media kits.
- [What's a good Instagram engagement rate?](https://www.reachlee.co/guides/instagram-engagement-rate): benchmarks by follower size and how to calculate yours.

## Use cases
- [Comment to DM automation](https://www.reachlee.co/use-cases/comment-to-dm): DM anyone who comments a keyword on a post or Reel, in seconds.
- [Auto-DM Reels comments](https://www.reachlee.co/use-cases/auto-dm-reels-comments): the Reels-specific playbook — viral spikes, non-followers, old Reels.
- [Sell products in DMs](https://www.reachlee.co/use-cases/product-carousel-dm): one comment sends a swipeable carousel of up to 10 products, each with tracked links.
- [Automatic DM follow-ups](https://www.reachlee.co/use-cases/dm-follow-up): one reminder if they never reply or click, cancelled the moment they do.
- [Collect phone numbers in DMs](https://www.reachlee.co/use-cases/phone-number-capture): WhatsApp-ready leads captured from comment to contact list.
- [Capture email leads in DMs](https://www.reachlee.co/use-cases/instagram-lead-capture): emails collected in the DM thread, no landing page.
- [Growth Gate](https://www.reachlee.co/use-cases/growth-gate-follow-to-unlock): ask for a follow before the link goes out.
- [DM your existing commenters](https://www.reachlee.co/use-cases/retrigger-old-posts): run an automation on a post's past comments (last 7 days — Instagram's rule).
- [Instagram ice breakers](https://www.reachlee.co/use-cases/instagram-ice-breakers): tappable question chips in new chats, answered automatically.
- [Meta Ads custom audiences](https://www.reachlee.co/use-cases/meta-ads-custom-audience): export DM-captured leads as an Ads-Manager-ready CSV.

## Comparisons
- [Best Instagram Automation Tools (2026)](https://www.reachlee.co/best/instagram-automation-tools): the whole category in three parts — official-API DM automation, scheduling tools, and the growth bots that risk your account. 10 tools compared.
- [Best Instagram DM Automation Tools (2026)](https://www.reachlee.co/best/instagram-dm-automation-tools): Reachlee, ManyChat, Chatfuel & InstaChamp ranked.
- [Best Free Instagram DM Automation Tools (2026)](https://www.reachlee.co/best/free-instagram-dm-automation-tools): tools with genuine free plans.
- [ManyChat alternatives](https://www.reachlee.co/alternatives/manychat)
- [ManyChat pricing explained](https://www.reachlee.co/guides/manychat-pricing): what contact-based billing actually costs in 2026.
- [Instagram DM limits, sourced](https://www.reachlee.co/guides/instagram-dm-limits): the 24-hour window, private-reply rules and API rate limits with Meta doc citations.
- [How to cancel ManyChat](https://www.reachlee.co/guides/cancel-manychat)
- [Chatfuel pricing](https://www.reachlee.co/guides/chatfuel-pricing)
- [Inro pricing](https://www.reachlee.co/guides/inro-pricing)
- [ReplyRush pricing](https://www.reachlee.co/guides/replyrush-pricing)
- [UChat pricing](https://www.reachlee.co/guides/uchat-pricing)
- [CreatorFlow pricing](https://www.reachlee.co/guides/creatorflow-pricing)
- [Reachlee vs Linktree](https://www.reachlee.co/vs/linktree): link-in-bio plus the DM automation Linktree doesn't have.
- [ManyChat vs Chatfuel](https://www.reachlee.co/compare/manychat-vs-chatfuel): neutral three-way comparison.
- [ManyChat vs InstantDM vs Reachlee](https://www.reachlee.co/compare/manychat-vs-instantdm-vs-reachlee): three-way table with dated prices (ManyChat contact-metered from ~$15/mo, InstantDM $9.99/mo flat trial-only, Reachlee $9/mo flat with a free plan) plus which tool wins for a solo creator, an agency, and a multi-channel team.
- [Chatfuel alternatives](https://www.reachlee.co/alternatives/chatfuel)
- [Inflact alternatives](https://www.reachlee.co/alternatives/inflact)
- [Reachlee vs ManyChat](https://www.reachlee.co/vs/manychat)

## Free tools (no signup)
- [DM ROI Calculator](https://www.reachlee.co/tools/instagram-dm-roi-calculator): See if Instagram DM automation is worth it for you — real ROI, time saved, and payback in 60 seconds.
- [Engagement Rate Calculator](https://www.reachlee.co/tools/instagram-engagement-rate-calculator): Calculate your Instagram engagement rate from likes, comments, and followers instantly.
- [Money Calculator](https://www.reachlee.co/tools/instagram-money-calculator): Estimate your Instagram earning potential based on followers and engagement.
- [Influencer Pricing Calculator](https://www.reachlee.co/tools/instagram-influencer-pricing-calculator): Suggested sponsored-post, story, and reel rates from your followers and engagement.
- [EMV Calculator](https://www.reachlee.co/tools/instagram-emv-calculator): Turn impressions and engagement into Earned Media Value — the dollar figure brands recognise.
- [Follower Ratio Calculator](https://www.reachlee.co/tools/instagram-follower-ratio-calculator): Calculate your follower-to-following ratio and see what it signals about your account.
- [Likes-to-Followers Calculator](https://www.reachlee.co/tools/instagram-likes-to-followers-calculator): See what share of your followers like your posts — a fast audience-quality check.
- [Follower Milestone Tracker](https://www.reachlee.co/tools/instagram-follower-milestone-tracker): See how close you are to 1k, 10k, or 100k and roughly when you'll get there.
- [Metrics Knowledge Quiz](https://www.reachlee.co/tools/instagram-metrics-quiz): Test how well you know engagement rate, reach, and EMV — 8 questions, instant score.
- [DM Link Generator](https://www.reachlee.co/tools/instagram-dm-link-generator): Create an ig.me link that opens a direct DM to your account in one tap.
- [UTM Link Generator](https://www.reachlee.co/tools/instagram-utm-link-generator): Build tracked bio and story links so you know exactly which post drove the click.
- [DM Reply Generator](https://www.reachlee.co/tools/instagram-dm-reply-generator): Paste any DM — price question, link request, support — and get ready-to-send replies in six tones.
- [Comment Reply Generator](https://www.reachlee.co/tools/instagram-comment-reply-generator): Turn any comment into a short public reply that moves buyers to your DMs. Under 150 chars, no links.
- [Content Ideas Generator](https://www.reachlee.co/tools/instagram-content-ideas-generator): Get Reel, carousel, story, and photo ideas tailored to your niche. Beat creative block.
- [Growth Tips Generator](https://www.reachlee.co/tools/instagram-growth-tips-generator): Actionable tips to gain followers, boost engagement, expand reach, or drive leads.
- [Fonts Generator](https://www.reachlee.co/tools/instagram-fonts-generator): Turn your text into bold, italic, and cursive fonts to copy-paste into your bio and captions.
- [Carousel Text Splitter](https://www.reachlee.co/tools/instagram-carousel-text-splitter): Split a long script into clean, slide-sized chunks that break on whole words.
- [Caption Generator](https://www.reachlee.co/tools/instagram-caption-generator): Generate scroll-stopping captions with a hook, the right tone, and a clear CTA.
- [Reels Hook Generator](https://www.reachlee.co/tools/instagram-hook-generator): Scroll-stopping hook variations for Reels and carousels using proven viral patterns.
- [Hashtag Generator](https://www.reachlee.co/tools/instagram-hashtag-generator): Ready-to-paste hashtag sets — broad-reach, niche, and a balanced 30-pack — for your topic.
- [Bio Generator](https://www.reachlee.co/tools/instagram-bio-generator): Write a punchy Instagram bio with the right emojis, structure, and a clear CTA.

## Who it's for
- [Affiliate marketers](https://www.reachlee.co/for/affiliate-marketers): tracked links, product carousels and per-product CTR.
- [Digital product sellers](https://www.reachlee.co/for/digital-product-sellers): comment-to-checkout DMs, email capture and launch scheduling.

## Product
- [Pricing](https://www.reachlee.co/#pricing): Free, Pro $9/mo, Growth $14/mo (Reachlee AI included), Business $29/mo.
- [For creators](https://www.reachlee.co/for/creators)
- [For small business](https://www.reachlee.co/for/small-business)
- [For agencies](https://www.reachlee.co/for/agencies)
- [For salons](https://www.reachlee.co/for/salons)
- [For restaurants](https://www.reachlee.co/for/restaurants)
- [For photographers](https://www.reachlee.co/for/photographers)
- [For gyms](https://www.reachlee.co/for/gyms)