# Inro Pricing (2026): What It Really Costs

> Inro (inro.social) pricing explained: the free plan's 100-contact cap, Pro from €12.99/mo with active-contact auto-scaling, what happens at the quota, and how flat-price alternatives compare. Updated August 2026.

Pricing guide

# Inro pricing in 2026:  
what you'll actually pay

Inro (inro.social) starts at €12.99/mo, but the real number depends on your 'active contacts' — the price auto-scales as more people engage with your automations. Here's the full plan structure, the free plan's caps, and the math as you grow.

Updated August 2026 · Human-verified

[Try Reachlee free ](/app/)

Flat $9/mo on Reachlee Pro — unlimited DMs and contacts · official Meta API

## What Inro costs in 2026, in plain words

As of August 2026, Inro bills in euros on an active-contact model. The free plan is €0 and covers 100 active contacts per month, 3 active automations, and 3 campaigns. The Pro plan starts at €12.99/mo for roughly 500 active contacts and auto-scales upward — you pay each month for the contacts your automations actually activate, with a 14-day free trial. An annual Pro option locks a fixed price for a larger contact allowance, and a Managed plan with custom integrations and dedicated support starts around €200/mo, billed annually. There is no single Inro price: your bill is a function of how many people engage with you each month.

1Billing unit: active contacts — unique people who trigger your automations that month. More engagement = a higher band.

2Free plan: €0, 100 active contacts/mo, 3 active automations, 3 campaigns, a small allotment of AI Agent credits (as of August 2026)

3Pro: from €12.99/mo covering roughly 500 active contacts, then auto-scales with volume; 14-day free trial

4No surprise overage fees: Inro notifies you at 80% of quota and pauses new activations at 100% until the month resets or you upgrade

5Annual Pro and a Managed plan (from \~€200/mo, billed annually) exist for higher volume and custom work

6All pricing is in euros — factor in conversion and card FX fees if you bill in USD or another currency

## How Inro's active-contact billing works

An 'active contact' is a unique person who interacts with one of your Inro automations during the billing month — commenting a trigger keyword, replying to a story, or DMing into a flow. Inro's own framing is that you 'only pay each month for the contacts that you have activated', and Pro auto-scales: cross into a higher volume of active contacts and your monthly price steps up with it. It's the same structural model ManyChat moved to in 2026, with one meaningful difference in how the ceiling is enforced.

* Quiet month: you sit at the bottom of your band — Pro starts at €12.99/mo for roughly 500 active contacts, as of August 2026
* A post takes off and hundreds of new people comment your keyword: each is an active contact, and your bill scales up with them
* Inro warns you at 80% of your quota, and at 100% it pauses new contact activations until the monthly reset or an upgrade — so you don't get an overage invoice, but your automation stops working for new people at the exact moment a post is performing
* Inro doesn't publish every scaling band — for the exact price at your volume, check inro.social/pricing

## The worked example: Inro vs a flat-price tool

| Scenario (per month)                 | Inro (as of August 2026)                                           | Reachlee Pro                              |
| ------------------------------------ | ------------------------------------------------------------------ | ----------------------------------------- |
| Under 100 active contacts            | Free (3 automations, 3 campaigns)                                  | Free plan also covers this (1,000 DMs/mo) |
| \~500 active contacts                | €12.99/mo (Pro entry band)                                         | $9/mo flat                                |
| Thousands of active contacts         | Auto-scales above €12.99 — check Inro's pricing page for your band | $9/mo flat                                |
| Viral week that blows past the quota | New activations pause until reset or upgrade                       | Still $9/mo, automations keep running     |

Inro figures are in euros and current as of August 2026; the exact price above the entry band depends on your active-contact volume, so verify your own number on inro.social/pricing. Reachlee Pro is $9/mo with unlimited DMs, contacts, and leads.

The 2026 lineup

## Inro's plans, decoded

01

### Free — 100 active contacts/month

€0, no credit card. You get 3 active automations, 3 campaigns per month, unlimited stored CRM contacts, and a small bundle of AI Agent credits. Genuinely enough to test comment-to-DM on a small account — but 100 active contacts is one modestly popular post.

02

### Pro — from €12.99/mo, auto-scaling

The main tier: unlimited automations and campaigns, the AI Agent included, and roughly 500 active contacts at the entry price, as of August 2026\. Past that, the price steps up with your volume — 'Pro' is a curve, not a number. Comes with a 14-day free trial.

03

### Annual Pro — a fixed price for volume

Inro offers an annual plan that trades monthly flexibility for a fixed yearly price with a much larger active-contact allowance. If your volume is high and predictable, this is how you escape the month-to-month scaling — check inro.social/pricing for the current annual figure.

04

### Managed — from \~€200/mo, billed annually

Custom-priced, hands-on tier: funnel optimization, custom integrations, automated lead qualification, and dedicated support. This is where Inro pushes anything bespoke — worth it if you want an agency-style service, overkill if you just need Sheets export.

When Inro is the right pick

Inro is a polished product with real strengths: its AI Agent can hold full conversations in your brand voice rather than firing canned replies, it publishes strong educational content on comment-to-DM automation, and as an EU company billing in euros it's a natural fit for European creators who want local billing and GDPR-native posture. Its quota handling is also more honest than most usage-billed tools — it pauses rather than surprise-charging you. The trade-off is structural: because the bill scales with active contacts, your price rises precisely when your content works, and a viral week can stall your automation at the quota ceiling. If Instagram DM automation is the whole job and you want a bill that never moves, a flat-price tool fits better: Reachlee Pro is $9/mo with unlimited DMs, contacts, and leads on the official Meta API — a viral month costs the same as a quiet one.

Pricing

## Pricing that ignores your growth

Reachlee Pro is $9/mo flat — unlimited DMs, unlimited contacts, unlimited leads, 3 Instagram accounts, Growth Gate, and scheduled DMs. Business is $29/mo with 10 Instagram accounts, 5 team seats, and Google Sheets piping. Start on the free plan (1 account, 1,000 DMs/month, 10 leads) and upgrade only if you need to. Built on the official, Meta-verified API.

[Start free ](/app/)

FAQ

## Inro pricing — FAQ

How much does Inro cost per month?

As of August 2026, Inro's Pro plan starts at €12.99/mo, covering roughly 500 active contacts, and auto-scales upward as more unique people engage with your automations each month. There's also a free plan (100 active contacts, 3 automations), an annual Pro option with a fixed price for a larger allowance, and a Managed plan starting around €200/mo billed annually. Because the price scales with engagement, two accounts on Pro can pay different amounts — check inro.social/pricing for the exact band at your volume.

Does Inro have a free plan?

Yes. Inro's free plan is €0 with no credit card required and covers 100 active contacts per month, 3 active automations, 3 campaigns per month, unlimited stored CRM contacts, and a small allotment of AI Agent credits, as of August 2026\. It's a real working tier for small accounts, but 100 active contacts is roughly one well-performing post — after that, new contact activations pause until the month resets or you upgrade to Pro.

What counts as an 'active contact' on Inro?

An active contact is a unique person who interacts with one of your Inro automations during the billing month — for example, commenting your trigger keyword, replying to a story, or messaging into a flow. Stored CRM contacts are unlimited and free; you're billed only on contacts your automations activate that month. That's the key mechanic to understand: the metered resource is engagement, which is exactly what you're using the tool to grow.

What happens when I hit my Inro contact limit?

Inro notifies you when you've used 80% of your monthly active-contact quota, and at 100% it pauses new contact activations until the monthly reset or a plan upgrade. That's friendlier than the per-contact overage fees some competitors charge — you won't get a surprise invoice — but it means your comment-to-DM automation stops responding to new people at the exact moment a post is going viral, unless you upgrade mid-spike.

Does Inro charge in euros or dollars?

Inro prices in euros — the Pro plan is €12.99/mo as of August 2026, and the Managed plan starts around €200/mo. Inro is an EU-based company, which is a genuine plus for European creators who want local billing. If you're paying from the US or elsewhere, your bank converts the charge, so budget for the exchange rate plus any foreign-transaction fee your card adds on top of the sticker price.

Does Inro offer a free trial of Pro?

Yes — as of August 2026, Inro's Pro plan comes with a 14-day free trial, and the free plan itself requires no credit card. A sensible way to evaluate it: run the trial through at least one real post with a comment trigger, watch how quickly your active-contact count climbs, and use that number to project what your band — and your monthly bill — would look like in a normal month versus your best month.

What's a flat-priced alternative to Inro?

Reachlee covers the same core Instagram jobs — comment-to-DM, story-reply automation, keyword triggers, lead capture, follow-gates, and scheduled DMs — on the official, Meta-verified API at a flat price. Pro is $9/mo with unlimited DMs, contacts, and leads across 3 Instagram accounts; the price never scales with engagement. The free plan covers 1 account, 1,000 DMs/month, and 10 leads. The trade-off: Reachlee doesn't have Inro's conversational AI Agent — if you specifically want an AI that holds full conversations, Inro earns its usage-based price.

Keep exploring

## Keep reading

[Inro alternativesEvery option compared — including when to stay.](/alternatives/inro/)[ManyChat pricing explainedThe other active-contact bill, decoded.](/guides/manychat-pricing/)[DM automation pricing comparedWhat 20 tools really cost, in one table.](/guides/instagram-dm-automation-pricing/)[All guidesEvery Instagram automation guide in one place.](/guides/)

---
Source: https://www.reachlee.co/guides/inro-pricing