# Instagram Automation for Restaurants > Auto-reply to "menu?", "do you deliver?" and viral Reel comments. Send your menu, location, and order links by DM instantly — while your kitchen runs service. $9/month flat. Built for restaurants & cafes # Answer every "menu?" DM while you run service. Reachlee auto-replies to comments, DMs, and story replies with your menu, location, and order links — instantly, from your own account. Comment "MENU" → menu in their DMs in seconds. $9/month flat, free to start. [Start free ](/app/) For restaurants, cafes, bakeries, cloud kitchens, and food trucks 1Reachlee answers the questions your Instagram gets all day — "menu?", "do you deliver?", "where are you?" — automatically, by DM, in seconds. 2When a food Reel goes viral, comment-to-DM sends your menu + location + order link to every single commenter, no staff time needed. 3Flat $9/month on Pro for unlimited DMs. Free plan includes a link-in-bio page you can use as your menu hub — no website required. ## Your Instagram is your storefront. Nobody's at the counter. For a local food business, Instagram is where people decide to eat with you — and where they ask the same five questions all day: menu, hours, delivery, location, booking. During lunch and dinner service, nobody on your team is answering those. Every unanswered DM is a table or an order that quietly went to the place next door. Reachlee sits on your Instagram account and answers instantly with the links people actually need — while your team cooks and serves. * Keyword auto-replies: someone DMs or comments "menu", they get your menu link + up to 3 buttons (Swiggy/Zomato/DoorDash/your own site). * Works on Reels — the format where food content actually goes viral. * Story-reply automation for daily specials: everyone who replies to today's specials story gets the order link. * Free link-in-bio page doubles as a menu hub for restaurants without a website. How it works ## From "where is this?" to order link in seconds. 01 ### Connect your Instagram Sign in with Google, connect your restaurant's Instagram Business account via the official Meta login. No password sharing, no browser extensions — Reachlee is a Meta-verified Tech Provider. 02 ### Pick a trigger A keyword comment on a post or Reel ("MENU"), a keyword DM ("delivery"), or a reply to your story. On Pro, one automation can cover every post you publish — set it once, it works on tomorrow's Reel too. 03 ### Write the DM once Your menu link, your location, your ordering links — up to 3 link buttons per DM. Or send a swipeable carousel of signature dishes, each with its own image and order link (Pro). 04 ### Let it run through service Comments and story replies get answered in seconds, every time, including Friday night rush. You check the lead list after close, not your DMs during it. What's inside ## Built for how food businesses actually use Instagram. Every automation maps to a moment in your day — the viral Reel, the daily specials story, the weekend rush. 01 ### Comment "MENU" → menu in their DMs The classic. Anyone who comments your keyword on a post or Reel gets an instant DM with your menu link and up to 3 order buttons — Swiggy, Zomato, DoorDash, or your own ordering page. They never have to hunt through your bio. 02 ### Viral Reel handler A dish reel blows up and 400 people comment "where is this?" and "menu please". Comment-to-DM answers every one of them with menu + location + order link — including the ones who commented at 2am. Works on Reels, where food content lives. 03 ### Daily specials by story Post today's specials as a story. Everyone who replies gets the order link automatically. The story dies in 24 hours; the automation makes sure every reply inside that window converts. 04 ### Signature-dish carousel (Pro) Send a swipeable row of your best dishes or combos in the DM — each card with its own photo and its own order link. It's your menu's greatest hits, delivered where the customer already is. 05 ### Link-in-bio menu hub (Free) No website? The free link-in-bio page holds your menu, hours, location, and ordering links in one place. Point every automation and your bio at it. 06 ### Growth Gate for promos (Pro) Running a discount post? Ask commenters to follow you before the code unlocks. The promo grows your follower count instead of just spending it. Real scenarios ## A week in the life, automated. ### Friday dinner rush Before It's 8pm, the kitchen is slammed, and the DMs are piling up: "do you deliver?", "open till when?", "can I book for 4?". Nobody answers until 11pm. Most of those people ate somewhere else. With Reachlee Keyword automations answer in seconds — delivery links, hours, booking link — while your whole team stays on the line. Every DM answered is an order that didn't walk next door. ### The Reel that finally goes viral Before Your cheese-pull Reel hits 300k views and 500 comments asking "menu?" and "where is this?". You reply to 40 of them over two days. The other 460 never hear from you. With Reachlee Comment-to-DM fires on every comment: menu, location pin, order links. 500 comments, 500 DMs, zero staff hours. The viral moment actually turns into covers and orders. ### Daily specials that sell out Before You post the specials story every morning. Replies trickle in — "how do I order?" — and get answered whenever someone's free, which during prep is never. With Reachlee Story-reply automation sends the order link the moment someone replies. The specials story becomes a daily order channel instead of a daily photo. Pricing ## Priced like a small business tool, because it is one. Free: 1 Instagram account, 1,000 DMs/month, 10 leads, and the link-in-bio menu hub. Pro ($9/mo): unlimited DMs and leads, 3 accounts, any-post triggers, product carousel, Growth Gate, scheduled DMs. Business ($29/mo): 10 accounts, 5 team seats, and Google Sheets for piping leads to your team. [Start free ](/app/) FAQ ## Restaurant questions, answered. Is Instagram DM automation allowed? Will my restaurant's account get banned? Yes, it's allowed — Reachlee is built entirely on Meta's official Instagram API and is a Meta-verified Tech Provider. It only messages people who commented, DMed, or replied to your story first, and it respects Instagram's 24-hour messaging window automatically. The accounts that get banned use unofficial browser bots that scrape, auto-follow, or mass-DM strangers. Reachlee does none of that: every message is a reply to someone who reached out to you, sent through the same API Meta gives to every approved tool. Can Reachlee take orders or reservations for me? Honestly: no. Reachlee doesn't process payments or manage a booking calendar. What it does is get your menu, ordering links, and booking link into a customer's DMs within seconds of them asking — and capture them as a lead so you know who's interested. The actual order happens on your existing channels: Swiggy, Zomato, DoorDash, your own site, or your reservation system. Think of it as the fastest host stand on Instagram, not a new POS. How do I send my menu in a DM? Put your menu somewhere linkable — your website, a PDF hosted anywhere, or Reachlee's free link-in-bio page — and drop that link into your automated DM. Each DM supports up to 3 link buttons, so a common setup is: Menu, Order Online, and Location/Directions. Customers tap instead of asking follow-up questions. If you don't have a website at all, the link-in-bio page works as your menu hub on the Free plan. Does it work on Reels? That's where all our comments come from. Yes. Comment-to-DM automations work on Reels the same as feed posts — and Reels are exactly where food content goes viral. On the Free plan you attach an automation to specific posts; on Pro, any-post triggers cover every post and Reel you publish automatically, so a keyword like "MENU" works on content you haven't even filmed yet. When a dish reel takes off overnight, the automation is already running. We get the same 5 questions every day. Can it handle different keywords? Yes — set up separate automations per keyword. "MENU" sends the menu, "DELIVERY" sends your delivery links, "BOOK" sends the reservation link, "HOURS" sends hours and location. Each keyword gets its own DM with its own buttons. Anything the automations don't catch still lands in your inbox as a normal DM, so nothing gets swallowed — the automations just clear the repetitive 80% so a human only handles the real conversations. Can multiple locations or brands run from one account? Pro ($9/mo) connects up to 3 Instagram accounts — enough for a restaurant plus a cloud-kitchen brand plus a second location. Business ($29/mo) covers 10 accounts and adds 5 team seats, so your manager or social person can run automations without sharing your login, plus Google Sheets piping for lead lists. Each account gets its own automations, so every location can send its own menu and ordering links. What happens during a rush — is there a limit on how many DMs it sends? The Free plan includes 1,000 automated DMs per month, which covers most small accounts. Pro is unlimited, which is what you want if a Reel might go viral — 500 comments in a night is exactly when you can't afford a cap. Reachlee also stays inside Instagram's own messaging rate limits automatically, pacing sends so your account remains in good standing even when the volume spikes. Keep exploring ## More for food businesses. [Comment-to-DM automationThe "comment MENU" workhorse, explained.](/use-cases/comment-to-dm/)[Product carousel DMSwipeable signature dishes, each with an order link.](/use-cases/product-carousel-dm/)[Story reply automationTurn the daily specials story into an order channel.](/use-cases/story-reply-automation/)[Auto-DM Reels commentsHandle the viral dish reel automatically.](/use-cases/auto-dm-reels-comments/) --- Source: https://www.reachlee.co/for/restaurants