# Sell Digital Products on Instagram — comment-to-checkout DMs > Turn launch-post comments into checkout clicks in seconds. Auto-DM your Gumroad, Stan, or own checkout link, capture emails, and nudge non-buyers. Free to start. Built for digital product sellers # From comment to checkout while you're making the next one. Post the launch Reel, tell people to comment GUIDE, and Reachlee DMs them your checkout link within seconds — while their intent is hottest. Capture the email, send the link, nudge the ones who got distracted, and see per-product clicks. Works with Gumroad, Stan, Podia, or your own checkout. Updated August 2026 · Human-verified [Start free ](/app/) Used by template makers, preset-pack photographers, course creators, and ebook writers · No card needed 1Comment on your launch post triggers a DM with your checkout link in seconds — any URL works: Gumroad, Stan, Podia, Lemon Squeezy, your own site. No landing page detour, no buried link-in-bio. 2Capture the buyer's email first ("drop your email and I'll send it over"), then deliver the link as the thank-you. You get the sale attempt AND the list for your next launch, in one motion. 3A single self-cancelling follow-up nudge recovers buyers who opened the DM and got distracted. Free plan runs a full single-product funnel; Pro is $9/month flat for unlimited DMs, nudges, carousels, and scheduling. ## Why a DM beats link-in-bio on launch day. Every digital product launch on Instagram dies the same way: someone sees your Reel mid-scroll, thinks "I want that," and then has to remember to tap your profile, find the link in bio, pick the right link from a Linktree of eight, and finish checkout — all before the next Reel steals their attention. Most never make it past step one. The intent was real; the path was too long. A comment-triggered DM collapses that whole journey into one tap. They comment GUIDE, and your checkout link lands in their inbox within seconds — while they're still looking at the post that sold them. No bio hunt, no forgotten tabs, no "I'll buy it later." And because the exchange happens in a DM, you can do something a bio link never can: ask for their email before handing over the link. Now every launch builds two assets at once — sales today and an owned list you can email for the next drop, the open-cart day, the bundle. Instagram's algorithm decides who sees your next post; your email list doesn't. Reachlee is built on Meta's official Instagram API, so all of this runs from your own account, in your own voice, without a browser bot or a Facebook Page setup detour. * The DM arrives mid-scroll, at peak intent — not after a bio-link scavenger hunt. * Any checkout URL: Gumroad, Stan, Podia, Lemon Squeezy, Shopify, your own site. * Email + sale in one motion — the link doubles as the opt-in thank-you. * Comments boost your post's reach, so the launch mechanic feeds the algorithm too. How it works ## Your launch funnel in three steps. 01 ### Post the launch, name the keyword Publish the Reel or post for your preset pack, Notion template, course, or ebook, and tell people to comment a keyword — GUIDE, PRESETS, TEMPLATE, whatever fits. In Reachlee, create an automation: this post + this keyword. Takes under a minute. On Pro you can also target any post, so old content that resurfaces keeps selling too. 02 ### Reachlee DMs the checkout link in seconds The moment someone comments the keyword, Reachlee sends them a DM from your account with a button to your checkout — while they're still on your post. Optionally ask for their email first: "drop your email and I'll send it over." Reachlee parses the reply, saves the lead, and delivers the link as the thank-you. Buyer and subscriber, one motion. 03 ### Nudge the distracted, read the numbers If they never tap the checkout link, one follow-up nudge (you pick the delay, 30 minutes to 20 hours) recovers buyers whose launch-day DM got buried. It cancels itself automatically if they click. Then check your dashboard: per-automation click-through rate, unique clickers, lifetime and per-day — so you know exactly which post and which product moved. What's inside ## Everything a launch needs, nothing it doesn't. Six pieces that turn a comment section into a sales channel — for one product or a whole catalog. 01 ### Instant checkout delivery Comment lands, DM fires — typically within seconds. The button links straight to your checkout, whatever it is: Gumroad, Stan store, Podia, Lemon Squeezy, or a page on your own domain. Reachlee doesn't process the payment or take a cut; it just gets the buyer to your checkout while they still want to buy. 02 ### Email-before-link capture Turn the delivery into an opt-in: the DM asks for an email, the commenter types it, Reachlee parses and stores it as a lead, and the checkout link arrives as the thank-you. No landing page, no form, no drop-off between "I want it" and "here's my email." Every launch grows the list that opens your next one. 03 ### One follow-up nudge, self-cancelling Launch-day DMs get buried fast — a notification storm, a school run, a meeting, and your link is three screens down. Schedule one nudge between 30 minutes and 20 hours after the first DM. If they click the checkout link before it fires, the nudge cancels itself. One reminder, never a drip campaign, always inside Instagram's 24-hour messaging window. 04 ### Product carousel for multiple SKUs Selling more than one thing? Send a carousel of up to 10 cards in a single DM — the course, the template pack, the bundle — each with its own image, title, and its own tracked link. Buyers swipe, pick, tap. You see clicks per card, so the carousel doubles as market research: make more of what gets tapped. 05 ### Scheduled launch DMs Plan DMs up to 7 days ahead so your launch message lands exactly when the cart opens — 9 AM Tuesday, not whenever you wake up. Set up late? Retrigger the launch post's comments from the last 7 days so early commenters who beat your automation still get the link. Nobody who raised their hand gets skipped. 06 ### Per-product click tracking Every link Reachlee sends is wrapped with click attribution. See click-through rate per automation, unique clickers, and daily trend lines — lifetime on Pro. When the preset pack outclicks the ebook three to one, that's not a vibe, it's your product roadmap. Stop guessing what your audience will pay for. Real scenarios ## Launch days, before and after. Three sellers, three funnels — the same comment-to-checkout mechanic underneath. ### Notion template creator's launch day Before The launch Reel takes off overnight. You wake up to 340 "link please!" comments and spend the morning copy-pasting your Gumroad link into DMs — replying hours after each commenter's intent peaked, and missing dozens in the pile. With Reachlee One automation with keyword TEMPLATE, set up before you posted. Every commenter got the Gumroad link within seconds — including the 2 AM ones. The self-cancelling nudge went out to non-clickers eight hours later and caught the people whose DM got buried. You spent launch morning replying to actual questions, not pasting links. ### Preset-pack photographer Before Every edit breakdown post ends with "presets in bio" — and a Linktree where the preset pack sits below the print shop, the workshop, and the YouTube channel. Viewers who wanted exactly this pack bounce off the menu. With Reachlee Each breakdown post gets a PRESETS automation. The DM asks for an email first — "drop your email and I'll send the pack link over" — then delivers the checkout link as the thank-you. Every post now feeds both the store and the list, and per-post click tracking shows which editing style sells packs and which just gets saves. ### Course creator building a waitlist Before The course opens twice a year, so between launches your content builds hype with nowhere to send it. "Join the waitlist in bio" converts a trickle; by open-cart day, most of the interest from months of posts has evaporated. With Reachlee Every course-adjacent post runs a WAITLIST automation that captures emails in the DM — no landing page, no form. Months of content quietly stack an owned list. On open-cart day, a scheduled DM goes out at 9 AM sharp with the enrollment link to recent warm contacts, and the email list catches everyone else. The launch opens to an audience you built comment by comment. Pricing ## Priced for the first launch, not the tenth. Start free — 1 Instagram account, 1,000 DMs/month, 10 leads. That's a complete single-product funnel: launch post, keyword, checkout link in a DM. Pro is $9/month flat and adds unlimited DMs and leads, the follow-up nudge, the product carousel, scheduled DMs, any-post triggers, and lifetime analytics. No per-contact fees — a viral launch never spikes your bill. [Start free ](/app/) FAQ ## Digital-seller questions, answered. What checkout platforms work with Reachlee? Any platform with a URL — which is all of them. Gumroad, Stan, Podia, Lemon Squeezy, Payhip, Shopify, Kajabi, Teachable, or a checkout page on your own site. Reachlee sends your link as a button in the DM; the buyer taps and lands directly on your checkout. Reachlee doesn't process payments or take a cut of sales — your platform handles the money exactly as it does today. If your URL changes (new product, new price, new platform), edit the automation once and every future DM uses the new link. Can I collect emails AND sell in the same automation? Yes — that's the signature digital-seller move. The DM asks the commenter to drop their email, Reachlee parses the reply and saves it as a lead, and then delivers the checkout link as the thank-you message. The buyer never feels a detour, because the link they wanted still arrives seconds later. You end up with two assets from one comment: a checkout click today and an email address you own for the next launch, the open-cart announcement, or the bundle offer. You can export leads anytime, and on Business, pipe them straight into Google Sheets. What if they don't buy right away? That's what the follow-up nudge is for. Launch-day DMs get buried fast — your buyer opened the message, got pulled into a meeting, and forgot. Reachlee lets you schedule one follow-up between 30 minutes and 20 hours after the first DM, and it's self-cancelling: if they tap the checkout link before the nudge fires, it never sends. One reminder, not a drip sequence, always within Instagram's 24-hour messaging window. It exists purely to recover distracted buyers who already told you they wanted the product. Can I sell more than one product? Yes, two ways. Run separate automations per product — different posts, different keywords, different checkout links — or send a product carousel: up to 10 swipeable cards in a single DM, each with its own image, title, and its own tracked link. The carousel suits "comment SHOP and pick what you want" flows, catalogs, and bundles-versus-single-item offers. Because every card's link is tracked separately, per-product clicks tell you which SKU your audience actually wants — useful signal for deciding what to make next. Will Instagram flag my account for automating DMs? No. Reachlee runs on Meta's official Instagram API — the same infrastructure Instagram provides to approved business tools — and automatically enforces platform rules like the 24-hour messaging window. It never messages people who haven't engaged with you first, and it never scrapes or puppets your account the way browser-extension bots do. The DM goes from your account, in words you wrote, to someone who just commented asking for the link. That's a response, not spam — and it's the compliant way to automate. Do I need a landing page or a website? No. The whole point of the comment-to-checkout flow is skipping the landing page. Your Instagram post is the sales page, the DM is the delivery mechanism, and your checkout platform (Gumroad, Stan, etc.) handles payment. Email capture happens inside the DM too — Reachlee parses the address from the buyer's reply, so there's no form to build or host. Many sellers run their entire business with just an Instagram account and a Gumroad product. If you do have your own site, link to it; any URL works. How much does this cost, and is the free plan actually usable? The free plan is a real plan, not a trial: 1 Instagram account, 1,000 DMs per month, 10 leads, and the core comment-to-DM automation — enough to run a complete single-product funnel and see the clicks come in. Pro is $9/month flat and adds unlimited DMs and leads, the follow-up nudge, the product carousel, scheduled DMs, any-post triggers, and lifetime analytics. Pricing is flat — no per-contact fees, so a launch that goes viral makes you money instead of raising your software bill. Keep exploring ## More for digital product sellers. [Comment-to-DM automationThe core mechanic — a comment fires your checkout DM.](/use-cases/comment-to-dm/)[Lead capture in DMsBuild your launch list without a landing page.](/use-cases/instagram-lead-capture/)[DM follow-up nudgeRecover distracted buyers with one self-cancelling reminder.](/use-cases/dm-follow-up/)[Product carousel DMsUp to 10 products in one DM, each with a tracked link.](/use-cases/product-carousel-dm/)[Scheduled DMsTime your launch DM to the minute the cart opens.](/use-cases/scheduled-dms/)[Reachlee for creatorsThe broader creator toolkit — growth gates, story replies, more.](/for/creators/)[Instagram DM automationThe complete guide to automating Instagram DMs.](/instagram-dm-automation/) --- Source: https://www.reachlee.co/for/digital-product-sellers