# Limits — Reachlee Docs

> Platform rules from Meta and limits inside Reachlee that affect what automations and the AI connector can do.

# Limits

Platform rules from Meta and limits inside Reachlee that affect what automations and the AI connector can do.

## [Meta platform rules](#meta-platform-rules)Copy Anchor Link

* **24-hour messaging window.** Free-form DMs only within 24 hours of the person's last message. Reachlee never sends outside it.
* **One private reply per comment.** The first message to a commenter is the private reply; the conversation continues once they tap or reply.
* **No first contact.** A business cannot start a DM with someone who has never messaged or commented. There is no broadcast feature.
* **Media to non-followers.** Instagram can refuse button templates to people who do not follow the account, so links to non-followers are sent as text first.
* **Rate limits.** Meta limits messaging per account per hour. Reachlee paces sends and pauses an account automatically when Meta asks it to.

## [Reachlee limits](#reachlee-limits)Copy Anchor Link

| Limit                        | Value                                            |
| ---------------------------- | ------------------------------------------------ |
| Connected accounts           | 1 Free · 3 Pro · 10 Business                     |
| DMs per month                | 1,000 on Free, unlimited on paid plans           |
| Leads                        | 10 on Free, unlimited on paid plans              |
| Analytics range              | 30 days on Free, lifetime on paid plans          |
| Posts per comment automation | 10                                               |
| Follow-up delay              | 30 minutes to 20 hours                           |
| AI connector connections     | 10 per user                                      |
| AI connector calls           | 60 reads and 10 writes per minute per connection |

[GlossaryThe terms Reachlee uses in the dashboard and in the AI connector, defined.](/docs/reference/glossary/)[SupportHow to reach Reachlee, what to include, and where to see what's new.](/docs/reference/support/)

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Source: https://www.reachlee.co/docs/reference/limits