# Segments — Reachlee Docs > Saved filters that always show who matches right now, with examples, every filter explained, and how to use them in campaigns. # Segments Saved filters that always show who matches right now, with examples, every filter explained, and how to use them in campaigns. A **segment** is a saved filter, such as "people who messaged me in the last 7 days and have no email yet". Reachlee works out who matches every time you open it, so a segment is never out of date. Nobody is added or removed by hand. Segments appear as tabs above the Contacts table, next to **All contacts**. ![Segment tabs above the Contacts table](/_next/static/media/segment-tabs.0~.fgfu_g8aml.webp) ## [Folders or segments?](#folders-or-segments)Copy Anchor Link | | Folder | Segment | | -------------------------- | ---------------------------------------------------- | --------------------------------------------------- | | Who decides who's in it | You, an automation or a campaign step | A rule you save once | | Changes over time | Only when someone adds or removes people | By itself, as people message, click or share info | | Good for | Customers, VIPs, collab requests, anything you judge | Activity, engagement, missing info, follower status | | Use in a campaign audience | Yes | Yes | Many people use both: a segment finds the right people, then a campaign step files the ones who reply into a folder. ## [Create a segment](#create-a-segment)Copy Anchor Link 1. Open **Contacts** and click **Create segment** at the end of the tabs. 2. Give it a name. 3. Describe who belongs in plain words and press Enter, or click **Add a filter** and build it yourself. A description fills in the filters for you, so check them before saving. 4. Choose **Match all filters** (everyone must meet every filter) or **Match any filter** (meeting one is enough). 5. The footer shows how many contacts match. Click **Create segment**. ![A new segment built from a description: last activity in the last 7 days and email is empty, with 13 contacts matching](/_next/static/media/segment-dialog.10xbx_w.~8fv8.webp) You can also start from **Filters**: build the filter, check the table, then click **Save as segment**. Each segment tab has a **⋯** menu with **Edit segment**, **Duplicate segment** and **Delete segment**. Deleting a segment removes the saved filter only. Nobody leaves your contacts or any folder. ## [Example segments](#example-segments)Copy Anchor Link | Segment | Filters | Why it's useful | | ----------------------------- | ------------------------------------------------------------------ | --------------------------------------------------------------------------------------- | | **Can DM right now** | Status is Active | Everyone a campaign reaches the moment you send | | **Engaged, no email yet** | Last activity in the last 7 days, and Email is empty | A Collect emails campaign while they're warm | | **Has email** | Email is set | Export to your newsletter or a Meta Ads audience | | **Clicked but quiet** | Clicked a link at any time, and Messaged you more than 14 days ago | A reminder or a discount nudge | | **Big accounts** | Follower count at least 5,000 | Collab and UGC outreach | | **Not following yet** | Follows you is no, and Last activity in the last 30 days | An Ask for a follow campaign | | **Unsorted** | Folder is in no folder | Review new people and file them | | **Commenters who never DM'd** | Commented at any time, and Status is Pending | People to win over with comment-to-DM automations, since campaigns can't reach them yet | ## [Every filter explained](#every-filter-explained)Copy Anchor Link Filters are grouped the same way in **Add a filter**. ### [Engagement](#engagement)Copy Anchor Link | Filter | Matches people who | Options | | -------------- | -------------------------------------------------------------------- | ------------------------------------------------------------ | | Last activity | Sent a message, comment or story reply within a time range | in the last N days, more than N days ago, never | | First seen | Became a contact within a time range | in the last N days, more than N days ago | | Messaged you | Sent a DM, replied to a story or tapped a button | in the last N days, more than N days ago, at any time, never | | Commented | Commented on any of your posts | in the last N days, more than N days ago, at any time, never | | Clicked a link | Clicked a tracked link you sent, from any automation or one you pick | at any time, in the last N days, never | ### [Automations & AI](#automations--ai)Copy Anchor Link | Filter | Matches people who | Options | | -------------------- | -------------------------------------------------- | -------------------------------------- | | Got an automation DM | Received a DM from any automation, or one you pick | at any time, in the last N days, never | | Reachlee AI replied | Got a reply from Reachlee AI | yes, no | ### [Contact info](#contact-info)Copy Anchor Link | Filter | Matches people whose | Options | | --------------- | ---------------------------------------------------- | --------------------------------------------------- | | Folder | Folder membership | is in, is not in, is in any folder, is in no folder | | Status | Status is Active, Pending, Inactive or Opted out | is, is not | | Follows you | Account follows yours | yes, no, not known yet | | You follow them | Your account follows theirs | yes, no, not known yet | | Email | Email was captured in a DM or added by hand | is set, is empty, contains | | Phone | Phone was captured or added | is set, is empty, starts with | | Name | Profile name | contains, doesn't contain, is set, is empty | | Username | @handle | contains, is, is set, is empty | | Follower count | Number of followers, known once they've messaged you | at least, at most | "Not known yet" means Reachlee hasn't been able to check the follow status for that person. Follow status is checked when people interact with an automation or campaign. ## [Using segments in campaigns](#using-segments-in-campaigns)Copy Anchor Link In a campaign's audience pane, choose **Specific folders or segments**, open **Segments** and tick the ones you want. The campaign works out who matches at the moment you send. People who match later aren't added. Use **Don't send campaign to** with a segment to leave people out, for example _Customers_ when you're sending a sales offer. See [Audience and rules](/docs/campaigns/audience/). ## [Plan limits](#plan-limits)Copy Anchor Link | Plan | Saved segments | | --------------------- | -------------- | | Free | 3 | | Pro, Growth, Business | Unlimited | Filtering without saving is unlimited on every plan. [FoldersGroup contacts by hand into lists like Hot leads, Customers or VIP, and use those lists in campaigns, filters and the Inbox.](/docs/contacts/folders/)[What are campaigns?Send a DM sequence to the contacts you choose, and let their replies decide what each person gets next.](/docs/campaigns/) --- Source: https://www.reachlee.co/docs/contacts/segments