# Ad click trigger — Reachlee Docs

> Start a flow when someone taps your Instagram or Facebook ad. Your flow's first message becomes the ad's greeting in Ads Manager.

# Ad click trigger

Start a flow when someone taps your Instagram or Facebook ad. Your flow's first message becomes the ad's greeting in Ads Manager.

Reply to people who tap a _Send message_ ad, on Instagram or Facebook Messenger. The first message of your flow is the greeting they see when they tap the ad. When they tap a quick reply, or type anything, the flow carries on.

Available on Pro and above, in the flow builder.

### [Build the flow](#build-the-flow)Copy Anchor Link

In **Automations**, click **New automation** and pick an **Ad** template, or start from scratch. On the When… card, add **User clicks an Instagram ad** (Instagram account) or **User clicks a Facebook ad** (Facebook Page).

### [Write the greeting](#write-the-greeting)Copy Anchor Link

Make the first step a **Send message** with at least one quick reply, or an **Ask a question** with options. Each quick reply gets its own branch. Leave out variables like `{first_name}`: Meta shows the greeting before anyone has messaged you.

### [Set it live](#set-it-live)Copy Anchor Link

Click **Set live**. Your greeting now shows up in Meta Ads Manager under your automation's name.

### [Create the ad in Ads Manager](#create-the-ad-in-ads-manager)Copy Anchor Link

In [Ads Manager](https://adsmanager.facebook.com/adsmanager/manage/campaigns), start an **Engagement**, **Traffic** or **Sales** campaign. In the ad set, set **Conversion location** to **Message destinations**, choose **Manual destination**, and tick the app that matches your automation. In the ad, open **Conversations** › **Saved templates** (some accounts say **Message template**) and pick your automation under **Reachlee**. Publish the ad.

InstagramFacebook

Tick only **Instagram**.

![Manual destination with only Instagram ticked](/_next/static/media/ad-destination-instagram.1dc8i55gc9ar9.webp)

![Saved templates with Partner app Reachlee and the greeting in the Instagram preview](/_next/static/media/ad-templates-instagram.3xwr4al5y89z6.webp)

## [Good to know](#good-to-know)Copy Anchor Link

* **Instagram:** your Instagram account must be linked to a Facebook Page, otherwise the greeting doesn't show in Ads Manager.
* **Not listed?** The automation must be live, the objective must support messaging, and the conversion location must be message destinations.
* **Editing:** while an ad uses the greeting, Meta locks it. Turn the ad off, set the automation live again, then turn the ad back on. Steps after the greeting can change any time.
* **Paused automations:** the ad still shows the greeting, but Reachlee doesn't reply. Turn the automation back on.
* **7 days to reply:** after someone messages you from an ad, Meta lets you message them for up to 7 days instead of 24 hours.
* **Boosted posts** don't use message templates. Create the ad in Ads Manager.

[PlansWhat each Reachlee plan includes, and which features are gated.](/docs/getting-started/plans/)[ContactsEveryone who has commented, messaged or replied to you, what their status means, and what you can do with them.](/docs/contacts/)

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Source: https://www.reachlee.co/docs/automations/ad-click