# Introduction — Reachlee Docs

> Reachlee turns Instagram and Facebook comments, story replies and DMs into followers, leads and sales — automatically, on Meta's official APIs. These docs explain how it works and how to get the most from it.

# Introduction

Reachlee turns Instagram and Facebook comments, story replies and DMs into followers, leads and sales — automatically, on Meta's official APIs. These docs explain how it works and how to get the most from it.

Reachlee is an automation platform for Instagram and Facebook Pages. You connect an account, pick a trigger such as a comment with a keyword, and Reachlee sends the DM, captures the lead, asks for the follow and tracks the click. Everything runs on Meta's official Instagram and Messenger APIs, so it never needs your password and never breaks platform rules.

## [Start here](#start-here)Copy Anchor Link

[Connect your accountsInstagram professional accounts and Facebook Pages, in two minutes.](/docs/getting-started/connect-accounts/)[Your first automationA comment-to-DM that sends a link, from post to live.](/docs/getting-started/first-automation/)[AI connectorAsk Claude or ChatGPT about your results and let it manage Reachlee for you.](/docs/ai-connector/)[GlossaryWhat CTR, reply rate and the 24-hour window mean in Reachlee.](/docs/reference/glossary/)

## [What Reachlee does](#what-reachlee-does)Copy Anchor Link

* **Comment to DM.** Someone comments a keyword on a post or reel, Reachlee replies in public and sends them a DM with your link, product or lead form.
* **Story replies and DM keywords.** Reply to story reactions and keyword DMs automatically.
* **Lead capture.** Ask for an email or phone inside the conversation and sync it to Google Sheets.
* **Growth Gate.** Ask people to follow before they get the link, and check that they did.
* **Retrigger.** Send the DM to everyone who already commented before the automation existed.
* **Reachlee AI.** Answer DMs and comments from your own knowledge, inside Meta's rules.
* **Inbox and contacts.** Every conversation and every person in one place, across all your accounts.

## [Where to get help](#where-to-get-help)Copy Anchor Link

Email [tusharkapil@reachlee.co](mailto:tusharkapil@reachlee.co). Replies usually land the same day. New features are announced in the dashboard under **What's new**.

[Connect your accountsConnect Instagram professional accounts and Facebook Pages to a Reachlee workspace.](/docs/getting-started/connect-accounts/)

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Source: https://www.reachlee.co/docs