# Instagram AI Auto Reply for DMs — From Your Own Knowledge > Instagram AI auto reply that answers real questions from your website and notes, skips greetings and spam, and stays inside Meta's 24-hour window. $14/mo (₹799 in India). ✦ Reachlee AI # Instagram AI auto reply that answers real questions, not everything "Price?", "link pls", "do you ship to Pune?" get an answer from your own knowledge within seconds. "Hey" and a heart emoji get nothing. Included in Growth at $14/mo (₹799 in India). Updated September 2026 · Human-verified [Start free ](/app/?src=seo&page=ai%2Finstagram-ai-auto-reply)[See pricing](/#pricing) Meta-compliant · $14/mo (₹799 India) · cancel anytime 1AI Replies answers inbound Instagram DMs that are questions, buying intent, or support issues, using only the knowledge you added, in the sender's language. 2It skips greetings, emoji, friend chat, and spam; never first-contacts anyone; never replies outside Meta's 24-hour window; never invents a price or a link; and steps out of a thread for 48 hours once you reply yourself. 3Included in Growth at $14/mo (₹799 in India) with 1,000 AI credits. One credit per reply sent; skips are free. ## What is an Instagram AI auto reply? An Instagram AI auto reply is software that reads an incoming DM and sends an answer written by a language model instead of a fixed template. Reachlee's version adds an intent gate: a classifier first decides whether the message is a question, buying intent, or a support issue, and only then generates a reply from your knowledge sources. Everything else is skipped, so a "hi" or a heart emoji never triggers a sales message. ## Keyword automation, AI reply, or both? A keyword automation fires when a DM contains an exact word you chose ("link", "price") and sends the exact message you wrote. It is predictable and free on every plan. An AI reply handles everything the keywords miss: "how much is the 8-week plan if I pay monthly?", "do you deliver to Pune?", "is the September batch full?". The two work together, with a strict order so nobody ever gets two replies. * A keyword automation that matches a DM always wins. The AI never replies to that message. * If no keyword matches, the AI classifies the message and replies only if it is a question, buying intent, or a support issue. * If it is a greeting, emoji, friend chat, or spam, nothing is sent and no credit is used. * Your existing comment-to-DM and story-reply automations keep running exactly as before. How it works ## What happens to each DM 01 ### Mechanical checks, all free The message must be inbound text, inside Meta's 24-hour messaging window, on a thread you have not muted, with no reply from you in the last 48 hours, and with credits remaining. If a keyword automation already answered it, the AI stops here. 02 ### Intent gate A classifier labels the DM: greeting only, friend chat, question, buy intent, support issue, spam or abuse, or other. Only question, buy intent, and support issue continue. Skips are logged but never billed. 03 ### Generate from your knowledge The reply is written from your brand voice, guardrails, knowledge sources, and the last few turns of that thread, in the sender's language. It stays under 500 characters and may only include links that appear in your knowledge or a live Share-link goal. If the model is unsure, it says you will get back to them, or sends nothing. 04 ### Send through the same safe path The reply goes out through the same rate-limited, idempotent send path as every Reachlee DM. It is marked with an AI badge in your Inbox and the conversation gets an "AI replied" divider. 05 ### Log the receipt The Activity feed records the trigger message, classifier label, reply text, goal, and a jump-to-thread link. One credit is deducted. You can mute the thread from the row. MECHANISMS ## Reply well, and know when not to 01 ### Intent gate before generation Every DM is classified before anything is written. Greetings, emoji-only messages, casual friend chat, and spam are dropped at this step, which is why the AI does not feel like a bot that answers "good morning" with a price list. 02 ### Language matching A DM in Hinglish gets a Hinglish reply. Tamil gets Tamil, Portuguese gets Portuguese, across 20+ languages. Switch to a fixed language if you want every reply in English regardless. 03 ### Never invents prices or links Prices come from your knowledge or the AI says it does not know. Links come only from your knowledge sources or a live Share-link goal. There is no path for the model to send a URL you did not approve. 04 ### 24-hour window, inbound only The AI replies only to people who messaged you first, and only inside the 24-hour window Meta opens with each inbound message. It cannot start conversations or reopen old ones. 05 ### 48-hour human takeover The moment you or a teammate replies in a thread, the AI goes quiet in that thread for 48 hours. No configuration needed. Reply again and the clock resets. 06 ### Per-thread mute and global pause Mute the AI on a specific conversation from the Inbox header or the Activity feed. Pause all AI activity with one switch on the Overview page. Both take effect on the next inbound message. Real scenarios ## Real DMs, before and after Replies are generated from the knowledge you add, so yours will read like you, not like these examples. ### "price?" on a coaching account Before Sits unread for 9 hours while you are with clients. By the time you type the price list, they have DMed two other coaches. With Reachlee "The 8-week transformation program is ₹7,999 or 3 payments of ₹2,999\. It includes a weekly check-in call and a custom meal plan. Want the details page?" Sent within a minute, in the language they wrote in. ### "do you ship to Pune?" on a product account Before A keyword automation for "ship" fires a generic "Yes we ship pan-India" that does not answer the COD or timing question buried in the message. With Reachlee "Yes, we deliver to Pune in 3–5 days and COD is available. Orders above ₹999 ship free." Every fact came from the pasted shipping policy in your knowledge. ### "is the course live yet?" Before You answer the same question 40 times the week before launch. With Reachlee "Enrollment opens on the 15th at 10 AM IST. The first 50 seats get the early-bird price." If the date is not in your knowledge, the AI says you will confirm rather than guessing. ### "hey" with a wave emoji Before A traditional auto-reply bot fires a pitch at a friend saying hello. With Reachlee Nothing. The intent gate labels it a greeting and skips it. No reply, no credit used, and the thread is untouched. ## Reachlee AI Replies vs Manychat AI Replies | | Reachlee AI Replies | Manychat AI Replies | | ----------------------- | ------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Price (as of Sept 2026) | Included in Growth, $14/mo (₹799 India), 1,000 credits | Manychat's AI used to be a $29/mo add-on; its 2026 pricing folds AI into a Pro plan that starts at $39/mo for 2,500 contacts (as of September 2026, verify on manychat.com) | | Setup model | Knowledge-first: connect, add knowledge, switch on | AI Step placed inside a flow in the flow builder | | What triggers a reply | Intent gate: questions, buy intent, support issues only | Configured per flow and AI step | | Human takeover | Automatic 48-hour pause after any human reply, plus per-thread mute | Manual pause of automation in Live Chat | | Visibility | Activity feed with every reply, Inbox AI badge, filter by AI | Conversation history in Live Chat | | Pricing model | Flat; credits per reply sent, skips free | Scales with contact count | Manychat details from public documentation and third-party pricing write-ups; verify on manychat.com before deciding. Pricing ## Get AI Replies for $14 a month Growth is $14/mo (₹799 in India) with 1,000 AI credits and 3 Instagram accounts. Business is $29/mo (₹1,499 in India) with 2,500 credits, 10 accounts, and 5 seats. One credit per AI reply sent. Skipped messages and failed sends cost nothing. Free and Pro ($9/mo) do not include AI. [Start free ](/app/?src=seo&page=ai%2Finstagram-ai-auto-reply) FAQ ## Instagram AI auto reply, answered Is an AI auto reply allowed on Instagram? Yes, on the official Instagram API and inside Meta's messaging rules. Reachlee AI replies only to inbound DMs, only within the 24-hour window, and never sends a first message. It is the same compliance model as every Reachlee automation; the difference is only who writes the text. [Instagram DM automation rules](/instagram-dm-automation/is-it-allowed/) Can the AI message someone who never DMed me? No. There is no mechanism for it. The AI only runs on inbound messages, and Meta's 24-hour window rule is enforced before every send, so it also cannot reply to a conversation that went quiet three days ago. Will it make things up? The generator is restricted to your knowledge and your guardrails, which by default include: no promises, no medical or legal or financial advice, never invent prices or links, and when unsure say the creator will get back to you. If nothing in your knowledge answers the question, the honest fallback is silence or a hand-off, not a guess. [How knowledge works](/ai/knowledge-base/) Does it answer every DM? No, and that is deliberate. Only questions, buying intent, and support issues get a reply. Greetings, emoji, friend chat, and spam are skipped. If one of your keyword automations already matched the message, the AI never touches it. What if I want to take over a conversation? Just reply. The AI leaves that thread alone for 48 hours from your last message. For longer, mute the thread from the Inbox header. To stop everything, use the global pause switch on the Reachlee AI Overview. Can I approve replies before they go out? No. Reachlee AI is fully automatic. Trust comes from visibility instead: the Activity feed shows every reply with its trigger and classifier label, AI messages carry a badge in the Inbox, and you can mute any thread or pause everything in one click. What does the AI cost per reply? One credit per reply sent. Growth ($14/mo, ₹799 in India) includes 1,000 credits a month; Business ($29/mo, ₹1,499 in India) includes 2,500\. When you hit the cap the AI pauses and tells you. There is no overage billing. Does it work in Hindi and Hinglish? Yes. The default language mode matches the sender, so a Hinglish DM gets a Hinglish reply and a Marathi DM gets Marathi, across 20+ languages. You can fix the reply language instead if you prefer. Keep exploring ## Keep reading [Reachlee AI overviewEvery AI surface, one price, with receipts.](/ai/)[AI comment repliesPublic replies to substantive comments, in your tone.](/ai/instagram-ai-comment-replies/)[AI GoalsPoint replies at a link, a lead, or a follow.](/ai/instagram-ai-goals/)[Knowledge baseWhat the AI is allowed to know and say.](/ai/knowledge-base/)[How to auto reply to Instagram DMs with AISetup walkthrough, no coding.](/how-to/auto-reply-instagram-dms-with-ai/)[Instagram DM automationKeyword automations, comment-to-DM, and story replies.](/instagram-dm-automation/) --- Source: https://www.reachlee.co/ai/instagram-ai-auto-reply