# AI Instagram DM Replies for Coaches — Answer "How much?" 24/7 > An Instagram AI chatbot for coaches that answers price, program-fit, cohort-date and call-booking DMs from your own website and price list. $14/mo, Meta-compliant. ✦ Reachlee AI # Let AI answer a coach's most repeated DMs Price, program fit, next cohort, "can I book a call?" — answered from your own website and price list, inside Meta's rules, while you are on a client call. $14/mo (₹799 in India). Updated September 2026 · Human-verified [Start free ](/app/?src=seo&page=ai%2Fcoaches)[See pricing](/#pricing) Meta-compliant · $14/mo (₹799 India) · cancel anytime 1Reachlee AI replies to inbound coaching DMs — price, fit, cohort dates, call links — using only the knowledge you paste in or link to. 2It never messages first, never invents a price, and steps back for 48 hours the moment you reply in a thread yourself. 3Growth is $14/mo (₹799 in India) with 1,000 AI credits; one credit per reply sent, skips are free. ## What an Instagram AI chatbot for coaches actually does An Instagram AI chatbot for coaches answers the inbound DMs a coach gets every day — "how much is coaching?", "is this for beginners?", "when does the next cohort start?" — from the coach's own website, price list and FAQ. Reachlee AI does this inside Meta's 24-hour messaging window on the official Instagram API, only sends links you approved, and hands the thread back to you the moment you type. What's inside ## The five DMs the AI answers for you These are the messages coaches actually receive, and what Reachlee AI sends back when your knowledge covers them. 01 ### "How much is coaching?" The AI quotes the exact tiers from your pasted price list — "1:1 is ₹25,000/month for 8 sessions; the group program is ₹9,000 for 6 weeks" — and asks which format they are leaning toward. If the price is not in your knowledge, it says you will confirm and stops there. 02 ### "Do you have a program for beginners?" It answers from your program descriptions: who each offer is for, what level it assumes, what the first two weeks look like. A genuine fit question gets a genuine answer, not a generic "DM me for details". 03 ### "When does the next cohort start?" If your knowledge has the date and the enrolment deadline, the AI states both and mentions the waitlist if the cohort is full. Update the text source once per launch and every reply for the month is current. 04 ### "Can I book a call?" With a Share-link goal set to your booking page, the AI sends your Calendly, Tidycal or Cal.com link as a tracked short link and suggests what to have ready for the call. You see the click in the goal's receipts. 05 ### "Do you have results?" It points to the case studies, before/after posts or testimonial highlights you listed as allowed links. It never fabricates a client outcome — if you have not added proof to knowledge, it says so and offers the call instead. How it works ## Set it up between two client sessions 01 ### Connect your coaching Instagram One-click OAuth with your Business or Creator account. No Facebook Page needed, no password shared. 02 ### Paste your website and price list as knowledge Add your site URL for a scan, then paste the price list, program outlines and cohort dates as text. Optional: answer a short interview so the AI has your tone and your "who this is not for" boundaries. 03 ### Switch on AI Replies and AI Comments Two toggles. Replies handle inbound DMs; Comments answer substantive comments on the last seven days of posts in under 150 characters, with a 2–20 minute delay and never a link in public. 04 ### Set a Share-link goal to your booking page The recommended goal for coaches. When a DM shows buy intent or asks a fit question, the AI steers toward one tracked booking link. Success is counted only when that contact clicks — not when the AI says it did. Real scenarios ## Before and after, in a coach's inbox ### The 11pm price question Before A Reel about your method lands. Twelve people DM "how much?" between 10pm and 7am. You answer at breakfast; four have already booked a call with a coach who replied first. With Reachlee Each DM gets your actual tiers and a fit question within the minute. Two reply with their goal, the AI sends the booking link, you wake up to two calls booked and receipts for both. ### Cohort week Before "Is enrolment still open?" arrives 40 times in three days, mixed in with client check-ins. You copy-paste the same paragraph and still miss a few. With Reachlee You update one text source with the deadline and seats left. The AI answers every enrolment question with the current facts; your client threads stay yours because the AI stays out of any thread you replied to in the last 48 hours. ### The "is this for me?" DM Before Someone writes three paragraphs about their situation. You want to answer properly, so it waits until Sunday — and by Sunday they have cooled off. With Reachlee The AI reads the message, matches it against your program descriptions, answers which offer fits and why, and offers the call. You see the whole exchange badged as AI in the Inbox and can jump in whenever you like. What's inside ## What the AI won't do The limits are the product. Every one of these is enforced in code, not in a prompt you have to trust. 01 ### Invent a price, a date or a link Replies are generated from your knowledge and the allowed-links list only. If the answer is not there, the AI says you will follow up rather than guessing. 02 ### Message anyone first It replies only to inbound DMs, inside Meta's 24-hour messaging window, on the official Instagram API. No cold outreach, no follow-up blasts. 03 ### Talk over you The moment you send a manual reply in a thread, the AI stays out of that thread for 48 hours. You can also mute a thread permanently or pause the AI globally. 04 ### Reply to spam or noise Emoji-only messages, tag-a-friend comments, spam and negative comments are skipped. Support issues get an answer but never a sales goal attached. Pricing ## Priced for a solo coach, not a call centre Growth is $14/mo (₹799 in India): 1,000 AI credits a month, 3 Instagram accounts, everything in Pro. Business is $29/mo (₹1,499 in India): 2,500 credits, 10 accounts, 5 team seats for your VA or setter. One credit per AI reply sent; skips and failed sends cost nothing. Free and Pro do not include AI. [Start free ](/app/?src=seo&page=ai%2Fcoaches) FAQ ## Coach questions about AI replies Is an AI replying to my Instagram DMs allowed by Meta? Yes, when it works the way Reachlee AI does: on the official Instagram API, replying only to people who messaged you first, inside the 24-hour messaging window. What Meta bans are browser bots that log in with your password and message strangers. Reachlee never touches your password and never sends a first message. Will it make up a price or a result to close someone? No. The AI can only state prices, dates and outcomes that exist in your knowledge sources, and can only send links from your allowed list. When a question is outside what you gave it, it tells the person you will get back to them. Silence beats a hallucinated ₹5,000 discount. What should I put in knowledge to start? Your website URL, your price list with what each tier includes, program outlines with who they are for, the next cohort date and deadline, your booking link, and two or three case-study links. Ten minutes of pasting covers most of the five DMs above. What happens when I want to take over a conversation? Just reply. The AI stops touching that thread for 48 hours from your message. Every AI reply carries an AI badge in the Inbox, and the Activity feed lists what was sent, to whom, and why — so you can review the exchange before you step in. Does it replace my keyword automations? No, it sits behind them. If a DM matches a keyword automation you built — say "COACHING" triggers your qualification flow — that automation fires and the AI stays silent. One inbound message gets at most one reply. [DM keyword auto-reply](/use-cases/dm-keyword-trigger/) Can it book the call for me? It sends your booking link as a tracked short link and counts the click. It does not read your calendar, hold slots or take payments — your booking tool still does that part. How much does Reachlee AI cost for a coach? Growth is $14/mo (₹799 in India) with 1,000 AI credits — enough for roughly 1,000 answered DMs and comments a month. Business is $29/mo (₹1,499 in India) with 2,500 credits if you run multiple brands or have a team. There is no AI on Free or Pro. Does it reply in Hindi or Hinglish if a lead writes that way? Yes. Language matching is on by default — it answers in the sender's language across Hindi, Hinglish, regional languages and 20+ others. You can pin a single language in Behavior if you prefer. Keep exploring ## Keep reading [Reachlee AIThe hub: replies, comments, goals, knowledge, credits, receipts.](/ai/)[Instagram AI auto replyHow the intent gate decides what gets an answer.](/ai/instagram-ai-auto-reply/)[AI goalsShare a link, capture a lead, grow followers — measured in clicks.](/ai/instagram-ai-goals/)[Reachlee for coachesKeyword automations, lead qualification flows and cohort launches.](/for/coaches/)[AI replies for course creatorsSibling page for coaches who sell a self-paced course too.](/ai/for/course-creators/) --- Source: https://www.reachlee.co/ai/for/coaches